{"id":656845,"date":"2024-07-17T05:59:48","date_gmt":"2024-07-17T03:59:48","guid":{"rendered":"https:\/\/dailynewshungary.com\/cn\/%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e8%90%a5%e9%94%80%e5%9c%a8%e5%bd%93%e4%bb%8a%e6%95%b0%e5%ad%97%e4%b8%96%e7%95%8c%e4%b8%ad%e7%9a%84%e9%87%8d%e8%a6%81%e6%80%a7\/"},"modified":"2024-07-17T05:59:48","modified_gmt":"2024-07-17T03:59:48","slug":"%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e8%90%a5%e9%94%80%e5%9c%a8%e5%bd%93%e4%bb%8a%e6%95%b0%e5%ad%97%e4%b8%96%e7%95%8c%e4%b8%ad%e7%9a%84%e9%87%8d%e8%a6%81%e6%80%a7","status":"publish","type":"post","link":"https:\/\/dailynewshungary.com\/cn\/%e7%a4%be%e4%ba%a4%e5%aa%92%e4%bd%93%e8%90%a5%e9%94%80%e5%9c%a8%e5%bd%93%e4%bb%8a%e6%95%b0%e5%ad%97%e4%b8%96%e7%95%8c%e4%b8%ad%e7%9a%84%e9%87%8d%e8%a6%81%e6%80%a7\/","title":{"rendered":"\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5728\u5f53\u4eca\u6570\u5b57\u4e16\u754c\u4e2d\u7684\u91cd\u8981\u6027"},"content":{"rendered":"

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\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u4e3a\u4f55\u91cd\u8981<\/b><\/h3>\n

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    \n
  1. \u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6<\/b>\uff1a\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u53ef\u5e2e\u52a9\u60a8\u5ba3\u4f20\u81ea\u5df1\u7684\u4e1a\u52a1\u3002<\/span><\/li>\n
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    – \u89c6\u9891<\/b>\uff1a\u5438\u5f15\u4eba\u3001\u53ef\u5206\u4eab\u3002<\/span><\/p>\n

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    –SMART \u76ee\u6807<\/b>\uff1a\u786e\u4fdd\u60a8\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u76ee\u6807\u662f\u5177\u4f53\u7684\u3001\u53ef\u8861\u91cf\u7684\u3001\u53ef\u5b9e\u73b0\u7684\u3001\u76f8\u5173\u7684\u3001\u6709\u65f6\u9650\u7684\u3002\u4f8b\u5982\uff0c”\u4e09\u4e2a\u6708\u5185 Instagram \u7c89\u4e1d\u589e\u52a0 20%”\u5c31\u662f SMART \u76ee\u6807\u3002<\/span><\/p>\n

    – \u4e0e\u4e1a\u52a1\u76ee\u6807\u4fdd\u6301\u4e00\u81f4<\/b>\uff1a\u60a8\u7684\u8425\u9500\u7b56\u7565\u5e94\u4e0e\u66f4\u5e7f\u6cdb\u7684\u4e1a\u52a1\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u3002\u5982\u679c\u4f60\u7684\u4e1a\u52a1\u76ee\u6807\u662f\u5c06\u9500\u552e\u989d\u63d0\u9ad8 15%\uff0c\u90a3\u4e48\u4f60\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7b56\u7565\u5c31\u5e94\u652f\u6301\u8fd9\u4e00\u76ee\u6807\u3002<\/span><\/p>\n

    – \u8ddf\u8e2a\u548c\u8c03\u6574<\/b>\uff1a\u4f7f\u7528\u5206\u6790\u5de5\u5177\u8ddf\u8e2a\u8fdb\u5c55\u3002\u5982\u679c\u60a8\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7b56\u7565\u6ca1\u6709\u8fbe\u5230\u76ee\u6807\uff0c\u8bf7\u5bf9\u5176\u8fdb\u884c\u8c03\u6574\u3002\u7075\u6d3b\u6027\u662f\u6210\u529f\u7684\u5173\u952e\u3002<\/span><\/p>\n

    \u8bf7\u8bb0\u4f4f\uff0c\u597d\u7684\u8425\u9500\u7b56\u7565\u662f\u7075\u6d3b\u7684\uff0c\u4f1a\u968f\u7740\u60a8\u7684\u4e1a\u52a1\u9700\u6c42\u800c\u53d8\u5316\u3002<\/span><\/p>\n

    \u9009\u62e9\u6b63\u786e\u7684\u5e73\u53f0<\/b><\/h3>\n

    \u5e76\u975e\u6240\u6709\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u90fd\u662f\u4e00\u6837\u7684\uff0c\u9009\u62e9\u6b63\u786e\u7684\u5e73\u53f0\u5bf9\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u6218\u7565\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n

    – \u4e86\u89e3\u60a8\u7684\u5e73\u53f0<\/b>\uff1a\u6bcf\u4e2a\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u90fd\u6709\u81ea\u5df1\u7684\u4f18\u52bf\u3002Instagram \u64c5\u957f\u89c6\u89c9\u6548\u679c\uff0cLinkedIn \u64c5\u957f\u4e13\u4e1a\u5185\u5bb9\uff0cTwitter \u64c5\u957f\u5b9e\u65f6\u66f4\u65b0\u3002\u8bf7\u6839\u636e\u4e0e\u60a8\u7684\u8425\u9500\u6218\u7565\u6700\u5339\u914d\u7684\u65b9\u5f0f\u8fdb\u884c\u9009\u62e9\u3002<\/span><\/p>\n

    – \u53d7\u4f17\u5b58\u5728<\/b>\uff1a\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u5728\u54ea\u91cc\u6700\u6d3b\u8dc3\uff1f\u5982\u679c\u4ed6\u4eec\u82b1\u5f88\u591a\u65f6\u95f4\u5728 Facebook \u4e0a\uff0c\u90a3\u5c31\u662f\u4f60\u5e94\u8be5\u52aa\u529b\u7684\u65b9\u5411\u3002<\/span><\/p>\n

    – \u8bc4\u4f30\u5e73\u53f0\u529f\u80fd<\/b>\uff1a\u6709\u4e9b\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e3a\u67d0\u4e9b\u7c7b\u578b\u7684\u5185\u5bb9\u63d0\u4f9b\u4e86\u66f4\u597d\u7684\u5de5\u5177\u3002\u4f8b\u5982\uff0c\u5b9e\u65f6\u89c6\u9891\u5728 Facebook \u548c Instagram \u4e0a\u8868\u73b0\u51fa\u8272\uff0c\u800c LinkedIn \u5219\u975e\u5e38\u9002\u5408\u6587\u7ae0\u548c\u4e13\u4e1a\u66f4\u65b0\u3002<\/span><\/p>\n

    – \u5927\u591a\u6570\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0<\/b>\uff1a\u8003\u8651\u6df7\u5408\u4f7f\u7528\u591a\u4e2a\u5e73\u53f0\uff0c\u4ee5\u8986\u76d6\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002\u4e0d\u8fc7\uff0c\u8981\u786e\u4fdd\u60a8\u80fd\u5728\u4e0d\u5206\u6563\u7cbe\u529b\u7684\u60c5\u51b5\u4e0b\u7ba1\u7406\u597d\u8fd9\u4e9b\u5e73\u53f0\u3002<\/span><\/p>\n

    – \u6d4b\u8bd5\u548c\u5b66\u4e60<\/b>\uff1a\u4ece\u51e0\u4e2a\u5e73\u53f0\u5165\u624b\uff0c\u770b\u770b\u54ea\u4e9b\u6709\u6548\u3002\u6839\u636e\u7ee9\u6548\u6570\u636e\u8c03\u6574\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7b56\u7565\u3002<\/span><\/p>\n

    \u53d7\u4f17\u5206\u6790<\/b><\/h3>\n

    \u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u5bf9\u4e8e\u4efb\u4f55\u6709\u6548\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7b56\u7565\u90fd\u5f88\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u786e\u5b9a\u76ee\u6807\u53d7\u4f17\u7684\u65b9\u6cd5\uff1a<\/span><\/p>\n

    – \u4eba\u53e3\u7edf\u8ba1\u6570\u636e<\/b>\uff1a\u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u7684\u5e74\u9f84\u3001\u6027\u522b\u3001\u5730\u57df\u548c\u5174\u8da3\u3002Facebook Insights \u548c Twitter Analytics \u7b49\u5de5\u5177\u53ef\u4ee5\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u6570\u636e\u3002<\/span><\/p>\n

    – \u53c2\u4e0e\u6a21\u5f0f<\/b>\uff1a\u60a8\u7684\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u4ec0\u4e48\u65f6\u5019\u6700\u6d3b\u8dc3\uff1f\u5728\u8fd9\u4e9b\u65f6\u95f4\u53d1\u5e03\u4fe1\u606f\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u3002<\/span><\/p>\n

    – \u5185\u5bb9\u504f\u597d<\/b>\uff1a\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u6700\u559c\u6b22\u54ea\u7c7b\u5185\u5bb9\uff1f\u89c6\u9891\u3001\u6587\u7ae0\u3001\u4fe1\u606f\u56fe\u8868\uff1f\u6839\u636e\u8fd9\u4e9b\u504f\u597d\u8c03\u6574\u60a8\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7b56\u7565\u3002<\/span><\/p>\n

    – \u793e\u4ea4\u5a92\u4f53\u7528\u6237\u884c\u4e3a<\/b>\uff1a\u76d1\u63a7\u53d7\u4f17\u5982\u4f55\u4e0e\u60a8\u7684\u5185\u5bb9\u4e92\u52a8\u3002\u8d5e\u3001\u5206\u4eab\u3001\u8bc4\u8bba\u548c\u76f4\u63a5\u6d88\u606f\u53ef\u4ee5\u8ba9\u60a8\u6df1\u5165\u4e86\u89e3\u54ea\u4e9b\u5185\u5bb9\u80fd\u8ba9\u53d7\u4f17\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002<\/span><\/p>\n

    – \u53cd\u9988\u56de\u8def<\/b>\uff1a\u9f13\u52b1\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u63d0\u4f9b\u53cd\u9988\u3002\u5728\u5e16\u5b50\u4e2d\u4f7f\u7528\u8c03\u67e5\u6216\u76f4\u63a5\u63d0\u95ee\u6765\u6536\u96c6\u89c1\u89e3\u3002<\/span><\/p>\n

    – \u6839\u636e\u6570\u636e\u8fdb\u884c\u8c03\u6574<\/b>\uff1a\u4e0d\u65ad\u5206\u6790\u6570\u636e\uff0c\u8c03\u6574\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7b56\u7565\u3002\u5bf9\u76ee\u6807\u53d7\u4f17\u4e86\u89e3\u5f97\u8d8a\u591a\uff0c\u7b56\u7565\u5c31\u8d8a\u6709\u6548\u3002<\/span><\/p>\n

    \u5185\u5bb9\u521b\u5efa\u4e0e\u7ba1\u7406<\/b><\/h2>\n

    \u5185\u5bb9\u7c7b\u578b\u548c\u53d1\u5e03\u9891\u7387<\/b><\/h3>\n

    \u521b\u5efa\u5185\u5bb9\u5bf9\u4e8e\u4fdd\u6301\u53d7\u4f17\u7684\u53c2\u4e0e\u5ea6\u548c\u77e5\u60c5\u5ea6\u81f3\u5173\u91cd\u8981\u3002\u60a8\u53ef\u4ee5\u8003\u8651\u591a\u79cd\u7c7b\u578b\u7684\u5185\u5bb9\uff1a<\/span><\/p>\n

    – \u535a\u5ba2\u6587\u7ae0\uff1a<\/b> \u63d0\u4f9b\u6df1\u5165\u7684\u4fe1\u606f\u6216\u89c1\u89e3\u3002<\/span><\/p>\n

    – \u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\uff1a<\/b> \u5feb\u901f\u3001\u5438\u5f15\u4eba\u7684\u66f4\u65b0\u3002<\/span><\/p>\n

    – \u89c6\u9891\uff1a<\/b> \u89c6\u89c9\u6545\u4e8b\u3002<\/span><\/p>\n

    – \u4fe1\u606f\u56fe\u8868\uff1a<\/b> \u5c06\u6570\u636e\u7b80\u5355\u53ef\u89c6\u5316\u3002<\/span><\/p>\n

    – \u64ad\u5ba2\uff1a<\/b> \u9002\u5408\u968f\u65f6\u968f\u5730\u6536\u542c\u7684\u97f3\u9891\u5185\u5bb9\u3002<\/span><\/p>\n

    \u521b\u5efa\u5185\u5bb9\u65f6\uff0c\u5e94\u6ce8\u91cd\u8d28\u91cf\uff0c\u521b\u5efa\u5f15\u4eba\u5165\u80dc\u7684\u76f8\u5173\u5185\u5bb9\u3002\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u53d1\u5e03\u7684\u4fe1\u606f\u5e94\u9891\u7e41\u4f46\u591a\u6837\u5316\u3002\u6bcf\u5929\u53d1\u5e03\uff0c\u8ba9\u53d7\u4f17\u53c2\u4e0e\u5176\u4e2d\u3002<\/span><\/p>\n

    \u8981\u521b\u5efa\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\uff0c\u5c31\u5e94\u5c06\u5176\u7ec4\u5408\u8d77\u6765\uff1a<\/span><\/p>\n

      \n
    1. \u6bcf\u65e5\u53d1\u5e03\uff1a<\/b> \u5feb\u901f\u66f4\u65b0\u3001\u63d0\u793a\u6216\u5f15\u8bed\u3002<\/span><\/li>\n
    2. \u6bcf\u5468\u53d1\u5e03\uff1a<\/b> \u957f\u7bc7\u5185\u5bb9\uff0c\u5982\u535a\u5ba2\u6216\u89c6\u9891\u3002<\/span><\/li>\n
    3. \u6bcf\u6708\u53d1\u5e03\uff1a<\/b> \u6df1\u5ea6\u6587\u7ae0\u6216\u62a5\u544a\u3002<\/span><\/li>\n<\/ol>\n

      \u5185\u5bb9\u521b\u5efa\u6d89\u53ca\u89c4\u5212\u548c\u4e00\u81f4\u6027\u3002\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u5e94\u5b9a\u671f\u53d1\u5e03\uff0c\u4ee5\u4fdd\u6301\u53ef\u89c1\u5ea6\u3002\u76ee\u6807\u662f\u6bcf\u5929\u5728\u6bcf\u4e2a\u5e73\u53f0\u81f3\u5c11\u53d1\u5e03\u4e00\u7bc7\u6587\u7ae0\u3002\u8fd9\u79cd\u9891\u7387\u53ef\u786e\u4fdd\u53d7\u4f17\u4e0e\u60a8\u4fdd\u6301\u8054\u7cfb\u3002<\/span><\/p>\n

      \u5f15\u4eba\u5165\u80dc\u7684\u89c6\u89c9\u6548\u679c\u3001\u76f8\u5173\u7684\u6807\u7b7e\u548c\u5f15\u4eba\u6ce8\u76ee\u7684\u6807\u9898\u5bf9\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5927\u6709\u88e8\u76ca\u3002\u4f8b\u5982\uff0c\u4e0e\u7eaf\u6587\u672c\u76f8\u6bd4\uff0c\u8bbe\u8ba1\u7cbe\u7f8e\u7684\u4fe1\u606f\u56fe\u8868\u4f5c\u4e3a\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u5206\u4eab\u80fd\u5438\u5f15\u66f4\u591a\u7684\u53c2\u4e0e\u3002<\/span><\/p>\n

      \u5229\u7528\u5185\u5bb9\u65e5\u5386<\/b><\/h3>\n

      \u5185\u5bb9\u65e5\u5386\u5bf9\u4e8e\u6709\u6548\u7684\u5185\u5bb9\u6218\u7565\u81f3\u5173\u91cd\u8981\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u4f60\u63d0\u524d\u89c4\u5212\u548c\u5b89\u6392\u5185\u5bb9\u3002\u4e0b\u9762\u4ecb\u7ecd\u5982\u4f55\u8bbe\u7f6e\u5185\u5bb9\u65e5\u5386\uff1a<\/span><\/p>\n

        \n
      1. \u63d0\u524d\u8ba1\u5212\uff1a<\/b> \u51b3\u5b9a\u53d1\u5e03\u4ec0\u4e48\u7c7b\u578b\u7684\u5185\u5bb9\u4ee5\u53ca\u53d1\u5e03\u65f6\u95f4\u3002<\/span><\/li>\n
      2. \u4f7f\u7528\u5de5\u5177\uff1a<\/b> \u6709\u5f88\u591a\u5de5\u5177\u53ef\u7528\uff0c\u5982 Trello\u3001Asana \u751a\u81f3 Google Sheets\u3002<\/span><\/li>\n
      3. \u7075\u6d3b\u53d8\u901a\uff1a<\/b> \u6839\u636e\u4e1a\u7ee9\u548c\u53cd\u9988\u8c03\u6574\u4f60\u7684\u65e5\u7a0b\u8868\u3002<\/span><\/li>\n<\/ol>\n

        \u5185\u5bb9\u65e5\u5386\u80fd\u8ba9\u4e00\u5207\u4e95\u4e95\u6709\u6761\uff0c\u4ece\u800c\u652f\u6301\u4f60\u7684\u5185\u5bb9\u6218\u7565\u3002\u5b83\u53ef\u4ee5\u5e2e\u52a9\u4f60\u8ddf\u8e2a\u5df2\u53d1\u5e03\u7684\u5185\u5bb9\u548c\u5373\u5c06\u53d1\u5e03\u7684\u5185\u5bb9\uff0c\u786e\u4fdd\u5185\u5bb9\u7ec4\u5408\u5747\u8861\u3002<\/span><\/p>\n

        \u4f8b\u5982\uff0c\u5982\u679c\u60a8\u6b63\u5728\u89c4\u5212\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\uff0c\u5185\u5bb9\u65e5\u5386\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e86\u89e3\u662f\u5426\u53d1\u5e03\u4e86\u592a\u591a\u67d0\u4e00\u7c7b\u5185\u5bb9\u3002\u5b83\u80fd\u786e\u4fdd\u5185\u5bb9\u7684\u591a\u6837\u6027\u548c\u5e73\u8861\u6027\uff0c\u800c\u8fd9\u6b63\u662f\u53c2\u4e0e\u5ea6\u7684\u5173\u952e\u6240\u5728\u3002<\/span><\/p>\n

        \u4f7f\u7528\u5185\u5bb9\u65e5\u5386\u8fd8\u6709\u52a9\u4e8e\u4f7f\u5185\u5bb9\u7b56\u7565\u4e0e\u8425\u9500\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u4ea7\u54c1\u5373\u5c06\u53d1\u5e03\uff0c\u60a8\u7684\u65e5\u7a0b\u8868\u53ef\u4ee5\u5305\u62ec\u53d1\u5e03\u65e5\u4e4b\u524d\u7684\u4e00\u7cfb\u5217\u5e16\u5b50\u3002<\/span><\/p>\n

        \u76d1\u6d4b\u548c\u5206\u6790<\/b><\/h2>\n

        \u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI)<\/b><\/h3>\n

        \u4e86\u89e3\u5173\u952e\u7ee9\u6548\u6307\u6807\u5bf9\u6709\u6548\u7684\u793e\u4ea4\u5a92\u4f53\u6218\u7565\u81f3\u5173\u91cd\u8981\u3002\u53ea\u8981\u8ddf\u8e2a\u6b63\u786e\u7684\u6307\u6807\uff0c\u5c31\u80fd\u53d1\u73b0\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\u3002\u91cd\u70b9\u5173\u6ce8\u4e0e\u60a8\u7684\u76ee\u6807\u76f8\u4e00\u81f4\u7684\u793e\u4ea4\u5a92\u4f53\u6307\u6807\u3002\u8fd9\u4e9b\u6307\u6807\u4e3a\u60a8\u7684\u52aa\u529b\u63d0\u4f9b\u4e86\u5207\u5b9e\u7684\u8bc1\u636e\u3002<\/span><\/p>\n

        \u793e\u4ea4\u5a92\u4f53\u6307\u6807\u793a\u4f8b\uff1a<\/span><\/p>\n

        – \u53c2\u4e0e\u7387<\/span><\/p>\n

        – \u70b9\u51fb\u7387 (CTR)<\/span><\/p>\n

        – \u8f6c\u6362\u7387<\/span><\/p>\n

        – \u7c89\u4e1d\u589e\u957f<\/span><\/p>\n

        \u8fd9\u4e9b\u793e\u4ea4\u5a92\u4f53\u6307\u6807\u53ef\u4ee5\u5e2e\u52a9\u4f60\u8861\u91cf\u81ea\u5df1\u7684\u5f71\u54cd\u529b\u3002\u4e0d\u8fc7\uff0c\u8981\u8c28\u9632\u70b9\u8d5e\u6570\u6216\u7c89\u4e1d\u6570\u7b49\u865a\u8363\u6307\u6807\u3002\u5b83\u4eec\u53ef\u80fd\u770b\u8d77\u6765\u4e0d\u9519\uff0c\u4f46\u5e76\u4e0d\u4e00\u5b9a\u4ee3\u8868\u6210\u529f\u3002\u5b83\u4eec\u53ef\u80fd\u4f1a\u4ea7\u751f\u8bef\u5bfc\uff0c\u56e0\u4e3a\u5b83\u4eec\u4f1a\u7ed9\u4eba\u4e00\u79cd\u6210\u529f\u7684\u9519\u89c9\uff0c\u5374\u4e0d\u80fd\u63d0\u4f9b\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\u3002\u76f8\u53cd\uff0c\u5e94\u4f18\u5148\u8003\u8651\u80fd\u591f\u663e\u793a\u771f\u5b9e\u53c2\u4e0e\u5ea6\u548c\u6210\u679c\u7684\u6307\u6807\u3002<\/span><\/p>\n

        \u5229\u7528\u5206\u6790\u5de5\u5177<\/b><\/h3>\n

        \u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5e73\u53f0\u4e0a\u7684\u5206\u6790\u5de5\u5177\u4e0d\u53ef\u6216\u7f3a\u3002\u5b83\u4eec\u80fd\u8ba9\u60a8\u6df1\u5165\u4e86\u89e3\u8425\u9500\u6d3b\u52a8\u7684\u6267\u884c\u60c5\u51b5\u3002\u5229\u7528\u8fd9\u4e9b\u5de5\u5177\uff0c\u60a8\u53ef\u4ee5\u8ddf\u8e2a\u793e\u4ea4\u5a92\u4f53\u6307\u6807\u5e76\u8c03\u6574\u7b56\u7565\u3002<\/span><\/p>\n

        \u6d41\u884c\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5e73\u53f0\u63d0\u4f9b\u5185\u7f6e\u5206\u6790\u529f\u80fd\uff1a<\/span><\/p>\n

        – Facebook \u6d1e\u5bdf<\/span><\/p>\n

        – \u63a8\u7279\u5206\u6790<\/span><\/p>\n

        – Instagram \u6d1e\u5bdf<\/span><\/p>\n

        \u901a\u8fc7\u8fd9\u4e9b\u5e73\u53f0\uff0c\u60a8\u53ef\u4ee5\u8ddf\u8e2a\u5173\u952e\u7ee9\u6548\u6307\u6807\u5e76\u4e86\u89e3\u53d7\u4f17\u884c\u4e3a\u3002\u4f8b\u5982\uff0cFacebook Insights \u63d0\u4f9b\u4e86\u5173\u4e8e\u5e16\u5b50\u5230\u8fbe\u7387\u3001\u53c2\u4e0e\u5ea6\u548c\u4eba\u53e3\u7edf\u8ba1\u7684\u6570\u636e\u3002\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u4f60\u9488\u5bf9\u53d7\u4f17\u5b9a\u5236\u5185\u5bb9\u3002<\/span><\/p>\n

        \u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5e73\u53f0\u8fd8\u63d0\u4f9b\u4ee5\u4e0b\u9ad8\u7ea7\u529f\u80fd\uff1a<\/span><\/p>\n

        – A\/B \u6d4b\u8bd5<\/span><\/p>\n

        – \u53d7\u4f17\u7ec6\u5206<\/span><\/p>\n

        – \u8f6c\u6362\u8ddf\u8e2a<\/span><\/p>\n

        \u8fd9\u4e9b\u529f\u80fd\u6709\u52a9\u4e8e\u5fae\u8c03\u60a8\u7684\u7b56\u7565\u3002\u5229\u7528\u8fd9\u4e9b\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u5e73\u53f0\u7684\u6570\u636e\u6765\u4f18\u5316\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u3002<\/span><\/p>\n

        \u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7684\u9ad8\u7ea7\u6280\u5de7<\/b><\/h2>\n

        \u5f71\u54cd\u8005\u5408\u4f5c\u548c\u4ed8\u8d39\u5e7f\u544a<\/b><\/h3>\n

        \u793e\u4ea4\u5a92\u4f53\u5f71\u54cd\u8005\u5bf9\u54c1\u724c\u77e5\u540d\u5ea6\u6709\u5de8\u5927\u5f71\u54cd\uff0c\u901a\u8fc7\u4e0e\u5f71\u54cd\u8005\u5408\u4f5c\uff0c\u54c1\u724c\u53ef\u4ee5\u66f4\u6709\u6548\u5730\u63a5\u89e6\u76ee\u6807\u53d7\u4f17\u3002\u5f71\u54cd\u8005\u8425\u9500\u5229\u7528\u5f71\u54cd\u8005\u7684\u7c89\u4e1d\u6765\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/span><\/p>\n

        – \u5f71\u54cd\u8005\u5408\u4f5c\u7684\u597d\u5904\uff1a<\/span><\/p>\n

        – \u771f\u5b9e\u63a8\u5e7f<\/span><\/p>\n

        – \u66f4\u5e7f\u6cdb\u7684\u5f71\u54cd\u529b<\/span><\/p>\n

        – \u63d0\u9ad8\u53c2\u4e0e\u5ea6<\/span><\/p>\n

        \u5f71\u54cd\u8005\u8425\u9500\u4e0d\u4ec5\u4ec5\u662f\u5bfb\u627e\u53d7\u6b22\u8fce\u7684\u4eba\u7269\u3002\u800c\u662f\u8981\u4e0e\u4e0e\u54c1\u724c\u4ef7\u503c\u4ea7\u751f\u5171\u9e23\u7684\u5f71\u54cd\u8005\u7ed3\u76df\u3002\u5f53\u5f71\u54cd\u8005\u771f\u6b63\u559c\u6b22\u67d0\u4e2a\u4ea7\u54c1\u65f6\uff0c\u4ed6\u4eec\u7684\u8ffd\u968f\u8005\u5c31\u66f4\u6709\u53ef\u80fd\u76f8\u4fe1\u4ed6\u4eec\u7684\u63a8\u8350\u3002<\/span><\/p>\n

        \u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u662f\u6210\u529f\u6218\u7565\u7684\u53e6\u4e00\u4e2a\u5173\u952e\u7ec4\u6210\u90e8\u5206\u3002\u4e0e\u6709\u673a\u53d1\u5e03\u4e0d\u540c\uff0c\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u6d89\u53ca\u4ed8\u8d39\u63a8\u5e7f\uff0c\u4ee5\u63d0\u9ad8\u8986\u76d6\u7387\u548c\u77e5\u540d\u5ea6\u3002\u54c1\u724c\u53ef\u4ee5\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\u3001\u5174\u8da3\u548c\u884c\u4e3a\u521b\u5efa\u6709\u9488\u5bf9\u6027\u7684\u5e7f\u544a\u3002<\/span><\/p>\n

        – \u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u7684\u7c7b\u578b\uff1a<\/span><\/p>\n

          \n
        1. \u8d5e\u52a9\u5e16\u5b50<\/span><\/li>\n
        2. \u65cb\u8f6c\u6728\u9a6c\u5e7f\u544a<\/span><\/li>\n
        3. \u89c6\u9891\u5e7f\u544a<\/span><\/li>\n<\/ol>\n

          \u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u53ef\u4ee5\u7cbe\u786e\u5b9a\u4f4d\uff0c\u786e\u4fdd\u5e7f\u544a\u5230\u8fbe\u6700\u76f8\u5173\u7684\u53d7\u4f17\u3002\u8fd9\u589e\u52a0\u4e86\u8f6c\u5316\u7684\u673a\u4f1a\uff0c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u4e86\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u3002<\/span><\/p>\n

          \u5c06\u5f71\u54cd\u8005\u8425\u9500\u548c\u793e\u4ea4\u5a92\u4f53\u5e7f\u544a\u7ed3\u5408\u8d77\u6765\uff0c\u53ef\u4ee5\u6269\u5927\u54c1\u724c\u7684\u5f71\u54cd\u529b\u3002\u5c06\u6709\u673a\u7684\u5f71\u54cd\u8005\u5185\u5bb9\u4e0e\u4ed8\u8d39\u5e7f\u544a\u76f8\u7ed3\u5408\uff0c\u53ef\u786e\u4fdd\u4ee5\u5168\u9762\u7684\u65b9\u5f0f\u63a5\u89e6\u5e76\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u3002<\/span><\/p>\n

          \u63a2\u7d22\u75c5\u6bd2\u5f0f\u8425\u9500<\/b><\/h3>\n

          \u6210\u529f\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u6d3b\u52a8\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u5b9e\u73b0\u75c5\u6bd2\u5f0f\u4f20\u64ad\u3002\u75c5\u6bd2\u5f0f\u8425\u9500\u7684\u5173\u952e\u5728\u4e8e\u521b\u9020\u53d7\u4f17\u613f\u610f\u5206\u4eab\u7684\u5185\u5bb9\u3002\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u6d3b\u52a8\u7684\u76ee\u7684\u5c31\u662f\u521b\u9020\u8fd9\u79cd\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\u3002<\/span><\/p>\n

          \u793e\u4ea4\u5a92\u4f53\u8425\u9500\u6d3b\u52a8\u7684\u76ee\u6807\u662f\u5728\u60c5\u611f\u4e0a\u5438\u5f15\u53d7\u4f17\u3002\u65e0\u8bba\u662f\u901a\u8fc7\u5e7d\u9ed8\u3001\u7075\u611f\u8fd8\u662f\u9707\u64bc\u529b\uff0c\u5185\u5bb9\u90fd\u5fc5\u987b\u503c\u5f97\u5206\u4eab\u3002<\/span><\/p>\n

          \u521b\u5efa\u75c5\u6bd2\u5f0f\u5185\u5bb9\u7684\u6280\u5de7\uff1a<\/b><\/p>\n

          – \u4e86\u89e3\u53d7\u4f17<\/span><\/p>\n

          – \u53ca\u65f6\u3001\u76f8\u5173<\/span><\/p>\n

          – \u4f7f\u7528\u9192\u76ee\u7684\u89c6\u89c9\u6548\u679c<\/span><\/p>\n

          – \u7b80\u6d01\u6613\u8bb0<\/span><\/p>\n

          \u4e00\u4e2a\u6267\u884c\u826f\u597d\u7684\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u6d3b\u52a8\u53ef\u4ee5\u5e26\u6765\u5de8\u5927\u7684\u6709\u673a\u589e\u957f\u3002\u5173\u952e\u662f\u8981\u521b\u5efa\u4e0d\u4ec5\u80fd\u5438\u5f15\u773c\u7403\uff0c\u8fd8\u80fd\u4fc3\u8fdb\u884c\u52a8\u7684\u5185\u5bb9\u3002<\/span><\/p>\n

          \u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7684\u672a\u6765\u8d8b\u52bf<\/b><\/h2>\n

          \u9884\u6d4b\u548c\u6280\u672f\u7684\u4f5c\u7528<\/b><\/h3>\n

          \u793e\u4ea4\u5a92\u4f53\u603b\u662f\u5728\u4e0d\u65ad\u53d8\u5316\uff0c\u638c\u63e1\u672a\u6765\u8d8b\u52bf\u5bf9\u8425\u9500\u4eba\u5458\u6765\u8bf4\u81f3\u5173\u91cd\u8981\u3002<\/span><\/p>\n

          \u793e\u4ea4\u5a92\u4f53\u7684\u53d1\u5c55\u8d8b\u52bf\u4e3b\u8981\u503e\u5411\u4e8e\u66f4\u52a0\u4e2a\u6027\u5316\u548c\u8eab\u4e34\u5176\u5883\u7684\u4f53\u9a8c\u3002\u968f\u7740\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u6280\u672f\u7684\u8fdb\u6b65\uff0c\u6570\u5b57\u8425\u9500\u7b56\u7565\u6b63\u53d8\u5f97\u66f4\u52a0\u667a\u80fd\uff0c\u66f4\u52a0\u7b26\u5408\u4e2a\u4eba\u7528\u6237\u7684\u559c\u597d\u3002\u4f8b\u5982\uff0c\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u5206\u6790\u7528\u6237\u884c\u4e3a\uff0c\u9884\u6d4b\u6700\u80fd\u5438\u5f15\u7528\u6237\u7684\u5185\u5bb9\u3002<\/span><\/p>\n

          – \u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\uff1a<\/b> \u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u5de5\u5177\u5c06\u6709\u52a9\u4e8e\u521b\u5efa\u66f4\u6709\u9488\u5bf9\u6027\u7684\u5e7f\u544a\u548c\u4e2a\u6027\u5316\u5185\u5bb9\u3002\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u5c06\u5bf9\u5927\u91cf\u6570\u636e\u8fdb\u884c\u5206\u6790\uff0c\u4ee5\u786e\u5b9a\u793e\u4ea4\u5a92\u4f53\u8d8b\u52bf\uff0c\u4ece\u800c\u5229\u7528\u8fd9\u4e9b\u8d8b\u52bf\u5f00\u5c55\u66f4\u6709\u6548\u7684\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u3002<\/span><\/p>\n

          – \u589e\u5f3a\u73b0\u5b9e\uff08AR\uff09\u548c\u865a\u62df\u73b0\u5b9e\uff08VR\uff09\uff1a<\/b> AR \u548c VR \u5c06\u5f7b\u5e95\u6539\u53d8\u7f51\u7edc\u8425\u9500\u3002\u8fd9\u4e9b\u6280\u672f\u53ef\u63d0\u4f9b\u8eab\u4e34\u5176\u5883\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u66f4\u6709\u6548\u5730\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\u3002\u8bd5\u60f3\u4e00\u4e0b\uff0c\u5728\u8d2d\u4e70\u4ea7\u54c1\u4e4b\u524d\uff0c\u7528\u6237\u53ef\u4ee5\u865a\u62df\u5730\u8bd5\u7528\u4ea7\u54c1\u3002\u8fd9\u4e0d\u4ec5\u662f\u672a\u6765\u7684\u53ef\u80fd\u6027\uff0c\u4e5f\u662f\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7684\u53d1\u5c55\u8d8b\u52bf\u3002<\/span><\/p>\n

          – \u8bed\u97f3\u641c\u7d22\u548c\u52a9\u624b\uff1a<\/b> \u968f\u7740\u667a\u80fd\u626c\u58f0\u5668\u548c\u58f0\u63a7\u52a9\u624b\u7684\u5174\u8d77\uff0c\u4f18\u5316\u8bed\u97f3\u641c\u7d22\u53d8\u5f97\u81f3\u5173\u91cd\u8981\u3002\u6570\u5b57\u8425\u9500\u6218\u7565\u9700\u8981\u9002\u5e94\u8fd9\u4e00\u8d8b\u52bf\uff0c\u91cd\u70b9\u5173\u6ce8\u4f1a\u8bdd\u5185\u5bb9\u548c\u957f\u5c3e\u5173\u952e\u8bcd\u3002<\/span><\/p>\n

          – \u89c6\u9891\u5185\u5bb9\uff1a<\/b> \u89c6\u9891\u5c06\u7ee7\u7eed\u4e3b\u5bfc\u793e\u4ea4\u5a92\u4f53\u7684\u53d1\u5c55\u8d8b\u52bf\u3002\u77ed\u89c6\u9891\u3001\u76f4\u64ad\u6d41\u5a92\u4f53\u548c\u4e92\u52a8\u89c6\u9891\u5185\u5bb9\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002\u8425\u9500\u4eba\u5458\u5e94\u6ce8\u91cd\u5c06\u89c6\u9891\u7eb3\u5165\u6570\u5b57\u8425\u9500\u6218\u7565\uff0c\u4ee5\u8ddf\u4e0a\u7528\u6237\u7684\u559c\u597d\u3002<\/span><\/p>\n

          \u6570\u636e\u9a71\u52a8\u6218\u7565<\/b><\/h3>\n

          \u6570\u636e\u662f\u6709\u6548\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u7684\u652f\u67f1\u3002\u5206\u6790\u7528\u6237\u6570\u636e\u6709\u52a9\u4e8e\u4e86\u89e3\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u6570\u636e\u9a71\u52a8\u7b56\u7565\uff1a<\/span><\/p>\n

            \n
          1. \u7528\u6237\u5206\u6790\uff1a<\/b> \u4f7f\u7528\u5206\u6790\u5de5\u5177\u8ddf\u8e2a\u7528\u6237\u53c2\u4e0e\u548c\u884c\u4e3a\u3002\u8fd9\u4e9b\u4fe1\u606f\u80fd\u4e3a\u60a8\u7684\u5185\u5bb9\u7b56\u7565\u63d0\u4f9b\u53c2\u8003\uff0c\u5e76\u6709\u52a9\u4e8e\u786e\u5b9a\u793e\u4ea4\u5a92\u4f53\u7684\u53d1\u5c55\u8d8b\u52bf\u3002<\/span><\/li>\n
          2. A\/B \u6d4b\u8bd5\uff1a<\/b> \u6d4b\u8bd5\u4e0d\u540c\u7248\u672c\u7684\u5e7f\u544a\u6216\u5185\u5bb9\uff0c\u770b\u770b\u54ea\u79cd\u6548\u679c\u66f4\u597d\u3002\u8fd9\u53ef\u4ee5\u5927\u5927\u63d0\u9ad8\u60a8\u7684\u7f51\u7edc\u8425\u9500\u6548\u679c\u3002<\/span><\/li>\n
          3. \u6027\u80fd\u6307\u6807\uff1a<\/b> \u8ddf\u8e2a\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\uff0c\u5982\u70b9\u51fb\u7387\u3001\u8f6c\u6362\u7387\u548c\u53c2\u4e0e\u7387\u3002\u8fd9\u4e9b\u6307\u6807\u53ef\u5e2e\u52a9\u60a8\u6df1\u5165\u4e86\u89e3\u6570\u5b57\u8425\u9500\u7b56\u7565\u7684\u6709\u6548\u6027\u3002<\/span><\/li>\n<\/ol>\n

            \u793e\u4ea4\u5546\u52a1<\/b><\/h3>\n

            \u793e\u4ea4\u5546\u52a1\u878d\u5408\u4e86\u793e\u4ea4\u5a92\u4f53\u548c\u7535\u5b50\u5546\u52a1\u3002Instagram \u548c Facebook \u7b49\u5e73\u53f0\u76f4\u63a5\u5728\u5176\u5e94\u7528\u7a0b\u5e8f\u4e2d\u63d0\u4f9b\u8d2d\u7269\u529f\u80fd\u3002\u8fd9\u4e00\u8d8b\u52bf\u4f7f\u5728\u7ebf\u8425\u9500\u66f4\u52a0\u65e0\u7f1d\u548c\u4e00\u4f53\u5316\u3002<\/span><\/p>\n

            – \u53ef\u8d2d\u7269\u5e16\u5b50\uff1a<\/b> \u4f7f\u7528\u53ef\u8d2d\u7269\u5e16\u5b50\uff0c\u8ba9\u7528\u6237\u76f4\u63a5\u4ece\u60a8\u7684\u793e\u4ea4\u5a92\u4f53\u5185\u5bb9\u4e2d\u8d2d\u4e70\u4ea7\u54c1\u3002<\/span><\/p>\n

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            \u63a8\u8350\u56fe\u7247:depositphotos.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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