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\u8d5e\u52a9\u6587\u7ae0<\/strong><\/em><\/span><\/p>\n

\u60a8\u662f\u5426\u60f3\u8fc7,\u5373\u4f7f\u5728\u5ba2\u6237\u4e4b\u524d,\u4f01\u4e1a\u4f3c\u4e4e\u4e5f\u77e5\u9053\u4ed6\u4eec\u7684\u5ba2\u6237\u60f3\u8981\u4ec0\u4e48?\u7b54\u6848\u5d4c\u5957\u5728\u8425\u9500\u5206\u6790\u7684\u5e7f\u9614\u9886\u57df\u4e2d\u3002\u8fd9\u4e2a\u4e0d\u65ad\u53d1\u5c55\u7684\u9886\u57df\u5305\u62ec\u65b9\u6cd5\u548c\u6280\u672f,\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u8bc4\u4f30\u5176\u8425\u9500\u8ba1\u5212\u7684\u6210\u529f\u3002\u8fd9\u662f\u4e00\u4e2a\u5229\u7528\u5ba2\u6237\u6570\u636e\u5206\u6790\u6765\u8861\u91cf\u548c\u4f18\u5316\u8425\u9500\u5de5\u4f5c\u7684\u8fc7\u7a0b,\u4ece\u800c\u63d0\u9ad8\u5ba2\u6237\u53c2\u4e0e\u5ea6\u5e76\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u8425\u9500\u6295\u8d44\u56de\u62a5\u3002<\/strong><\/p>\n

\u6570\u5b57\u65f6\u4ee3\u5f7b\u5e95\u6539\u53d8\u4e86\u8425\u9500\u5206\u6790\u7684\u4f7f\u7528\u65b9\u5f0f,\u6211\u4eec\u5df2\u7ecf\u8d85\u8d8a\u4e86\u7b80\u5355\u7684\u6570\u636e\u6536\u96c6\u548c\u57fa\u672c\u7684\u7ee9\u6548\u6307\u6807,\u4eca\u5929\u7684<\/span> \u8425\u9500\u5206\u6790\u8f6f\u4ef6<\/span> \u6d89\u53ca\u80fd\u591f\u6536\u96c6\u3001\u5904\u7406\u548c\u89e3\u91ca\u5927\u91cf\u6570\u636e\u7684\u590d\u6742\u5de5\u5177,\u4ee5\u63ed\u793a\u9690\u85cf\u7684\u6a21\u5f0f\u3001\u8d8b\u52bf\u548c\u89c1\u89e3\u3002\u8fd9\u95e8\u79d1\u5b66\u7684\u6f14\u53d8\u4f7f\u4eba\u4eec\u80fd\u591f\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5ba2\u6237\u884c\u4e3a\u3001\u504f\u597d\u548c\u9700\u6c42,\u4ece\u800c\u5236\u5b9a\u66f4\u6709\u6548\u548c\u4e2a\u6027\u5316\u7684\u8425\u9500\u7b56\u7565\u3002<\/span><\/p>\n

\u5256\u6790\u8425\u9500\u5206\u6790<\/b><\/h2>\n

Marketing analytics \u7684\u6838\u5fc3\u5728\u4e8e\u6570\u636e\u662f\u901a\u8fc7\u6536\u96c6\u3001\u5206\u6790\u548c\u89e3\u91ca\u6765\u8fdb\u884c\u7684,\u6bcf\u6b21\u5ba2\u6237\u4e92\u52a8,\u65e0\u8bba\u662f\u5728\u7ebf\u8d2d\u4e70\u3001\u793e\u4ea4\u5a92\u4f53\u8bc4\u8bba\u8fd8\u662f\u7f51\u9875\u8bbf\u95ee,\u90fd\u7559\u4e0b\u4e86\u6570\u5b57\u5316\u7684\u8db3\u8ff9,\u8fd9\u4e9b\u5355\u72ec\u7684\u8db3\u8ff9\u6784\u6210\u4e86\u5ba2\u6237\u6570\u636e\u5206\u6790\u7684\u4e30\u5bcc\u6302\u6bef,\u901a\u8fc7\u4f7f\u7528\u5404\u79cd\u5206\u6790\u65b9\u6cd5\u89e3\u91ca\u8fd9\u4e9b\u6570\u636e,\u4f01\u4e1a\u53ef\u4ee5\u6536\u96c6\u5bf9\u5ba2\u6237\u884c\u4e3a\u548c\u504f\u597d\u7684\u6d1e\u5bdf\u3002<\/span><\/p>\n

\u6570\u636e\u5206\u6790\u548c\u89e3\u91ca\u5728\u7406\u89e3\u5ba2\u6237\u884c\u4e3a\u65b9\u9762\u7684\u4f5c\u7528\u600e\u4e48\u5f3a\u8c03\u90fd\u4e0d\u4e3a\u8fc7,\u5728\u5206\u6790\u8fd9\u4e9b\u6570\u5b57\u8db3\u8ff9\u65f6,\u4f01\u4e1a\u53ef\u4ee5\u4e86\u89e3\u5ba2\u6237\u5982\u4f55\u4e0e\u4ed6\u4eec\u7684\u54c1\u724c\u4e92\u52a8,\u4ed6\u4eec\u559c\u6b22\u4ec0\u4e48\u4ea7\u54c1\u6216\u670d\u52a1,\u4ee5\u53ca\u8fd9\u4e9b\u504f\u597d\u5982\u4f55\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u53d8\u5316,\u8fd9\u4e9b\u6df1\u5165\u7684\u77e5\u8bc6\u6709\u52a9\u4e8e\u8425\u9500\u4eba\u5458\u5236\u5b9a\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u6d3b\u52a8\u5e76\u5b8c\u5584\u4ed6\u4eec\u7684\u6574\u4f53\u8425\u9500\u7b56\u7565\u3002<\/span><\/p>\n

\u901a\u8fc7\u8425\u9500\u5206\u6790\u4e86\u89e3\u5ba2\u6237<\/b><\/h2>\n

\u8fd9\u79cd\u65b9\u6cd5\u7684\u4f7f\u7528\u4e0d\u4ec5\u4ec5\u5c40\u9650\u4e8e\u76d1\u63a7\u8425\u9500\u7ee9\u6548,\u5b83\u662f\u63ed\u793a\u5ba2\u6237\u504f\u597d\u548c\u8bc6\u522b\u5ba2\u6237\u884c\u4e3a\u8d8b\u52bf\u548c\u6a21\u5f0f\u7684\u5b9d\u8d35\u5de5\u5177\u3002\u901a\u8fc7\u6536\u96c6\u548c\u89e3\u91ca\u5ba2\u6237\u4e92\u52a8\u6570\u636e,\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u89e3\u7801\u9a71\u52a8\u5ba2\u6237\u51b3\u7b56\u7684\u6f5c\u5728\u6a21\u5f0f\u548c\u884c\u4e3a\u3002<\/span><\/p>\n

\u4f8b\u5982,\u5ba2\u6237\u8425\u9500\u5206\u6790\u53ef\u4ee5\u63ed\u793a,\u67d0\u4e9b\u4eba\u7fa4\u66f4\u559c\u6b22\u73af\u4fdd\u4ea7\u54c1,\u4e3b\u8981\u5728\u5de5\u4f5c\u65e5\u665a\u4e0a\u5f00\u8bbe\u5546\u5e97,\u5e76\u7ecf\u5e38\u53c2\u4e0e\u6709\u5173\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u6559\u80b2\u5185\u5bb9\u3002\u8fd9\u79cd\u89c1\u89e3\u4f7f\u8425\u9500\u4eba\u5458\u80fd\u591f\u5236\u5b9a\u4e2a\u6027\u5316\u7684\u8425\u9500\u7b56\u7565,\u4e0e\u8be5\u5ba2\u6237\u7fa4\u4f53\u4ea7\u751f\u6df1\u523b\u7684\u5171\u9e23,\u4ece\u800c\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u3001\u5fe0\u8bda\u5ea6,\u5e76\u6700\u7ec8\u63d0\u9ad8\u9500\u552e\u989d\u3002<\/span><\/p>\n

\u8425\u9500\u5206\u6790\u8f6f\u4ef6\u7684\u529b\u91cf<\/b><\/h2>\n

Marketing analytics \u8f6f\u4ef6\u662f\u5168\u8fc7\u7a0b\u7684\u5f15\u64ce,\u4e3b\u8981\u529f\u80fd\u5305\u62ec\u6570\u636e\u91c7\u96c6\u3001\u5904\u7406\u3001\u53ef\u89c6\u5316\u3001\u89e3\u91ca,\u8fd9\u4e9b\u8f6f\u4ef6\u5de5\u5177\u4ece\u5404\u79cd\u6765\u6e90\u6536\u96c6\u6d77\u91cf\u6570\u636e,\u5bf9\u6570\u636e\u8fdb\u884c\u7ed3\u6784\u5316\u548c\u5206\u6790,\u5e76\u4ee5\u7528\u6237\u53cb\u597d\u7684\u683c\u5f0f\u5448\u73b0,\u4f7f\u6570\u636e\u9a71\u52a8\u8425\u9500\u7684\u6574\u4e2a\u8fc7\u7a0b\u9ad8\u6548\u4e14\u6613\u4e8e\u7ba1\u7406\u3002<\/span><\/p>\n

(data collection and analysis)\u4e4b\u5916,\u8fd9\u4e9b\u5de5\u5177\u8fd8\u6709\u52a9\u4e8e\u7ec6\u5206\u3001\u5b9a\u4f4d\u548c\u5b9a\u4f4d\u7684\u5173\u952e\u8425\u9500\u4efb\u52a1,\u901a\u8fc7\u5206\u6790\u5ba2\u6237\u6570\u636e,\u8f6f\u4ef6\u53ef\u4ee5\u6839\u636e\u5171\u4eab\u7279\u5f81\u5c06\u5ba2\u6237\u7ec6\u5206\u6210\u4e0d\u540c\u7684\u7fa4\u4f53,\u5c06\u8425\u9500\u5de5\u4f5c\u76ee\u6807\u5b9a\u4f4d\u5230\u8fd9\u4e9b\u7279\u5b9a\u7fa4\u4f53,\u5e76\u4ee5\u5438\u5f15\u4ed6\u4eec\u7684\u65b9\u5f0f\u5b9a\u4f4d\u4ea7\u54c1\u6216\u670d\u52a1,\u4ece\u800c\u521b\u9020\u51fa\u4e2a\u6027\u5316\u7684\u8425\u9500\u7b56\u7565,\u5728\u66f4\u6df1\u5c42\u6b21\u4e0a\u5f15\u8d77\u5ba2\u6237\u7684\u5171\u9e23\u3002<\/span><\/p>\n

\u8425\u9500\u5206\u6790\u7684\u6709\u6548\u7b56\u7565<\/b><\/h2>\n

\u5229\u7528\u8fd9\u79cd\u65b9\u6cd5\u7684\u529b\u91cf\u65f6,\u6570\u636e\u8d28\u91cf\u5f88\u91cd\u8981\u3002\u8d28\u91cf\u6570\u636e\u51c6\u786e\u3001\u5b8c\u6574\u3001\u4e00\u81f4\u3001\u53ca\u65f6\u4e14\u76f8\u5173\u3002\u6570\u636e\u8d28\u91cf\u5dee\u53ef\u80fd\u4f1a\u5bfc\u81f4\u8bef\u5bfc\u6027\u6d1e\u5bdf\u548c\u8425\u9500\u51b3\u7b56\u4e0d\u7406\u60f3\u3002\u56e0\u6b64,\u6295\u8d44\u6570\u636e\u8d28\u91cf\u662f\u4f01\u4e1a\u5fc5\u987b\u5145\u5206\u53d1\u6325\u8425\u9500\u5206\u6790\u6f5c\u529b\u7684\u3002<\/span><\/p>\n

\u8425\u9500\u5206\u6790\u7b56\u7565\u7684\u6301\u7eed\u76d1\u63a7\u548c\u8c03\u6574\u4e5f\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\u3002\u6570\u5b57\u5316\u683c\u5c40\u662f\u52a8\u6001\u7684,\u5ba2\u6237\u7684\u504f\u597d\u548c\u884c\u4e3a\u4e0d\u65ad\u53d8\u5316\u3002\u5b9a\u671f\u76d1\u63a7\u4f7f\u4f01\u4e1a\u80fd\u591f\u8ddf\u4e0a\u8fd9\u4e9b\u53d8\u5316\u7684\u6b65\u4f10,\u6839\u636e\u9700\u8981\u8c03\u6574\u5176\u7b56\u7565,\u5e76\u7ee7\u7eed\u63d0\u4f9b\u4e2a\u6027\u5316\u548c\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\u3002<\/span><\/p>\n

\u901a\u8fc7\u8425\u9500\u5206\u6790\u589e\u5f3a\u5ba2\u6237\u7406\u89e3<\/b><\/h2>\n

\u5c06\u8425\u9500\u5206\u6790\u7eb3\u5165\u5546\u4e1a\u6218\u7565\u9996\u5148\u8981\u8bbe\u5b9a\u660e\u786e\u7684\u76ee\u6807,\u4f01\u4e1a\u5e0c\u671b\u901a\u8fc7\u8425\u9500\u5206\u6790\u5b9e\u73b0\u4ec0\u4e48\u76ee\u6807?\u5b9a\u4e49\u8fd9\u4e9b\u76ee\u6807\u5c06\u6307\u5bfc\u6570\u636e\u6536\u96c6\u548c\u5206\u6790\u8fc7\u7a0b,\u786e\u4fdd\u5f97\u51fa\u7684\u89c1\u89e3\u5177\u6709\u76f8\u5173\u6027\u548c\u53ef\u64cd\u4f5c\u6027\u3002<\/span><\/p>\n

\u65b9\u6cd5\u8bba\u7684\u597d\u5904\u6700\u5927\u5316\u8fd8\u9700\u8981\u7ec4\u7ec7\u5185\u90e8\u7684\u6570\u636e\u7d20\u517b\u6587\u5316,\u4ece\u9ad8\u7ba1\u5230\u4e00\u7ebf\u5458\u5de5,\u6240\u6709\u5229\u76ca\u76f8\u5173\u8005\u90fd\u9700\u8981\u4e86\u89e3\u6570\u636e\u7684\u91cd\u8981\u6027\u4ee5\u53ca\u5982\u4f55\u5229\u7528\u6570\u636e\u6765\u63a8\u52a8\u51b3\u7b56\u3002\u8fd9\u79cd\u6587\u5316\u4fc3\u8fdb\u4e86\u8425\u9500\u5206\u6790\u7684\u9ad8\u6548\u548c\u6709\u6548\u5229\u7528,\u5e76\u5c06\u5176\u597d\u5904\u653e\u5927\u5230\u6574\u4e2a\u7ec4\u7ec7\u3002<\/span><\/p>\n

\u8425\u9500\u5206\u6790\u5bf9\u6548\u7387\u7684\u5f71\u54cd<\/b><\/h2>\n

\u7edf\u5728\u4f18\u5316\u8425\u9500\u6548\u7387\u65b9\u9762\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528,\u4e3a\u4f01\u4e1a\u5e26\u6765\u663e\u8457\u7684\u5229\u76ca,\u901a\u8fc7\u5229\u7528\u6570\u636e\u7684\u529b\u91cf,\u7ec4\u7ec7\u53ef\u4ee5\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56,\u5e76\u4ee5\u66f4\u6709\u9488\u5bf9\u6027\u7684\u65b9\u5f0f\u5206\u914d\u5176\u8425\u9500\u8d44\u6e90,\u901a\u8fc7\u7cbe\u786e\u7684\u5ba2\u6237\u7ec6\u5206\u548c\u5206\u6790,\u4f01\u4e1a\u53ef\u4ee5\u786e\u5b9a\u4e0e\u76ee\u6807\u53d7\u4f17\u4e92\u52a8\u7684\u6700\u5408\u9002\u65f6\u523b,\u5e76\u4f20\u9012\u5f15\u8d77\u5171\u9e23\u7684\u4e2a\u6027\u5316\u4fe1\u606f\u3002<\/span><\/p>\n

\u8fd9\u79cd\u6218\u7565\u65b9\u6cd5\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u4e86\u8d44\u6e90\u6d6a\u8d39,\u5e76\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u4e86\u8425\u9500\u6295\u8d44\u56de\u62a5,\u4ece\u800c\u63d0\u9ad8\u4e86\u6574\u4f53\u4e1a\u52a1\u7ee9\u6548\u3002\u4ee5\u8425\u9500\u5206\u6790\u4e3a\u6307\u5bfc,\u516c\u53f8\u53ef\u4ee5\u81ea\u4fe1\u5730\u9a7e\u9a6d\u7ade\u4e89\u683c\u5c40,\u5e76\u5728\u8425\u9500\u5de5\u4f5c\u4e2d\u53d6\u5f97\u66f4\u5927\u7684\u6210\u529f\u3002<\/span><\/p>\n

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