{"id":684440,"date":"2023-02-28T01:13:07","date_gmt":"2023-02-28T00:13:07","guid":{"rendered":"https:\/\/dailynewshungary.com\/cn\/%e4%ba%86%e8%a7%a3%e5%ae%a2%e6%88%b7%e6%97%85%e7%a8%8b%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e4%bc%98%e5%8c%96%e8%bd%ac%e6%8d%a2-2\/"},"modified":"2023-02-28T01:13:07","modified_gmt":"2023-02-28T00:13:07","slug":"%e4%ba%86%e8%a7%a3%e5%ae%a2%e6%88%b7%e6%97%85%e7%a8%8b%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e4%bc%98%e5%8c%96%e8%bd%ac%e6%8d%a2-2","status":"publish","type":"post","link":"https:\/\/dailynewshungary.com\/cn\/%e4%ba%86%e8%a7%a3%e5%ae%a2%e6%88%b7%e6%97%85%e7%a8%8b%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95%e4%bc%98%e5%8c%96%e8%bd%ac%e6%8d%a2-2\/","title":{"rendered":"\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u4ee5\u53ca\u5982\u4f55\u4f18\u5316\u8f6c\u6362"},"content":{"rendered":"

\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d,\u4f01\u4e1a\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u5e76\u627e\u5230\u4f18\u5316\u5176\u8f6c\u6362\u7684\u65b9\u6cd5\u81f3\u5173\u91cd\u8981,\u5ba2\u6237\u65c5\u7a0b\u662f\u5ba2\u6237\u5bf9\u54c1\u724c\u7684\u5b8c\u6574\u4f53\u9a8c,\u4ece\u610f\u8bc6\u5230\u8d2d\u4e70,\u518d\u5230\u5ba2\u6237\u4e0e\u516c\u53f8\u4e92\u52a8\u65f6\u6240\u7ecf\u5386\u7684\u5404\u79cd\u63a5\u89e6\u70b9\u3001\u4e92\u52a8\u548c\u60c5\u611f\u3002 <\/strong><\/p>\n

\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4\u81f3\u5173\u91cd\u8981,\u56e0\u4e3a\u5b83\u53ef\u4ee5\u4e3a\u5ba2\u6237\u884c\u4e3a\u3001\u504f\u597d\u548c\u75db\u70b9\u63d0\u4f9b\u5b9d\u8d35\u7684\u89c1\u89e3\u3002\u901a\u8fc7\u8fd9\u4e9b\u4fe1\u606f,\u516c\u53f8\u53ef\u4ee5\u5b9a\u5236\u8425\u9500\u548c\u9500\u552e\u7b56\u7565,\u4ee5\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u548c\u6709\u6548\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/span><\/p>\n

\u4ec0\u4e48\u662f\u5ba2\u6237\u65c5\u7a0b?<\/b><\/h2>\n

\u5ba2\u65c5\u7a0b\u662f\u4e00\u5f20\u5730\u56fe,\u52fe\u52d2\u51fa\u5ba2\u6237\u5728\u8003\u8651\u3001\u8d2d\u4e70\u548c\u4f7f\u7528\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\u6240\u7ecf\u5386\u7684\u4e0d\u540c\u9636\u6bb5,\u662f\u5ba2\u6237\u4f53\u9a8c\u7684\u6574\u4f53\u89c6\u56fe,\u540c\u65f6\u5305\u62ec\u8d2d\u4e70\u524d\u548c\u8d2d\u4e70\u540e\u7684\u9636\u6bb5\u3002<\/span><\/p>\n

\u5ba2\u6237\u65c5\u7a0b\u901a\u5e38\u5305\u62ec\u4ee5\u4e0b\u9636\u6bb5:<\/span><\/p>\n

    \n
  1. \u610f\u8bc6:<\/b> \u5ba2\u6237\u4e86\u89e3\u8be5\u54c1\u724c\u53ca\u5176\u4ea7\u54c1\u3002<\/span><\/li>\n
  2. \u5174\u8da3: <\/b>\u5ba2\u6237\u5bf9\u54c1\u724c\u8868\u793a\u5174\u8da3\u5e76\u5f00\u59cb\u7814\u7a76\u548c\u6bd4\u8f83\u4ea7\u54c1\u3002<\/span><\/li>\n
  3. \u8003\u8651:<\/b> \u5ba2\u6237\u5f00\u59cb\u8bc4\u4f30\u54c1\u724c\u7684\u4ea7\u54c1\u6216\u670d\u52a1,\u5e76\u5c06\u5176\u4e0e\u5176\u4ed6\u9009\u9879\u8fdb\u884c\u6bd4\u8f83\u3002<\/span><\/li>\n
  4. \u8d2d\u4e70: <\/b>\u5ba2\u6237\u5728\u7ebf\u6216\u5e97\u5185\u8fdb\u884c\u8d2d\u4e70\u3002<\/span><\/li>\n
  5. \u5fe0\u8bda\u5ea6: <\/b>\u5ba2\u6237\u7ee7\u7eed\u4e0e\u54c1\u724c\u4e92\u52a8,\u6210\u4e3a\u56de\u5934\u5ba2\u6216\u5021\u5bfc\u8005\u3002<\/span><\/li>\n<\/ol>\n

    \u4e3a\u4ec0\u4e48\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u5f88\u91cd\u8981?<\/b><\/h2>\n

    \u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u81f3\u5173\u91cd\u8981,\u539f\u56e0\u6709\u51e0\u4e2a:<\/span><\/p>\n

      \n
    1. \u5ba2\u6237\u6d1e\u5bdf\u529b: <\/b>\u5ba2\u6237\u4e4b\u65c5\u4e3a\u5ba2\u6237\u884c\u4e3a\u3001\u504f\u597d\u548c\u75db\u70b9\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u89c1\u89e3,\u8fd9\u4e9b\u4fe1\u606f\u53ef\u7528\u4e8e\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u5e76\u589e\u52a0\u8f6c\u5316\u7387\u3002<\/span><\/li>\n
    2. \u4e2a\u6027\u5316:<\/b> \u51ed\u501f\u5bf9\u5ba2\u6237\u65c5\u7a0b\u7684\u6df1\u5165\u4e86\u89e3,\u4f01\u4e1a\u53ef\u4ee5\u5b9a\u5236\u8425\u9500\u548c\u9500\u552e\u7b56\u7565,\u4ee5\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3002<\/span><\/li>\n
    3. \u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6:<\/b> \u901a\u8fc7\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b,\u4f01\u4e1a\u53ef\u4ee5\u8bc6\u522b\u548c\u89e3\u51b3\u75db\u70b9,\u4ece\u800c\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002<\/span><\/li>\n
    4. \u63d0\u9ad8\u8f6c\u5316\u7387:<\/b> \u901a\u8fc7\u4f18\u5316\u5ba2\u6237\u65c5\u7a0b,\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u4f7f\u8d2d\u4e70\u8fc7\u7a0b\u66f4\u987a\u7545\u3001\u66f4\u6709\u6548\u6765\u589e\u52a0\u8f6c\u5316\u7387\u3002<\/span><\/li>\n<\/ol>\n

      \u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u63a5\u89e6\u70b9<\/b><\/h2>\n

      \u70b9(Touchpoints)\u662f\u5ba2\u6237\u5728\u65c5\u9014\u4e2d\u4e0e\u54c1\u724c\u8fdb\u884c\u7684\u5404\u79cd\u4e92\u52a8,\u8fd9\u4e9b\u63a5\u89e6\u70b9\u53ef\u4ee5\u662f\u5b9e\u4f53\u7684,\u4f8b\u5982\u53c2\u89c2\u5b9e\u4f53\u5e97,\u4e5f\u53ef\u4ee5\u662f\u6570\u5b57\u5316\u7684,\u4f8b\u5982\u4e0e\u54c1\u724c\u7684\u7f51\u7ad9\u6216\u793e\u4ea4\u5a92\u4f53\u7684\u4e92\u52a8,\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4,\u4e86\u89e3\u8fd9\u4e9b\u63a5\u89e6\u70b9\u5f88\u91cd\u8981,\u56e0\u4e3a\u5b83\u4eec\u63d0\u4f9b\u4e86 <\/span>\u4e0e\u5ba2\u6237\u4e92\u52a8\u7684\u673a\u4f1a<\/span><\/a> \u5e76\u5f71\u54cd\u4ed6\u4eec\u7684\u8d2d\u4e70\u51b3\u7b56\u3002<\/span><\/p>\n

      \u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u5e38\u89c1\u63a5\u89e6\u70b9\u5305\u62ec:<\/span><\/p>\n

        \n
      1. \u7f51\u7ad9:<\/b> \u5ba2\u6237\u4e0e\u54c1\u724c\u7684\u9996\u6b21\u4e92\u52a8\u901a\u5e38\u53d1\u751f\u5728\u516c\u53f8\u7684\u7f51\u7ad9\u4e0a,\u7f51\u7ad9\u5e94\u63d0\u4f9b\u6709\u5173\u6240\u63d0\u4f9b\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u6e05\u6670\u7b80\u6d01\u7684\u4fe1\u606f,\u4ee5\u53ca\u7528\u4e8e\u5bfc\u822a\u548c\u8d2d\u4e70\u7684\u7528\u6237\u53cb\u597d\u754c\u9762\u3002<\/span><\/li>\n
      2. \u793e\u4ea4\u5a92\u4f53: <\/b>Social media\u5e73\u53f0\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u4e0e\u5ba2\u6237\u4e92\u52a8\u7684\u673a\u4f1a,\u5e76\u63d0\u4f9b\u6709\u5173\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u5b9d\u8d35\u4fe1\u606f,\u4f01\u4e1a\u8fd8\u53ef\u4ee5\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u63a8\u5e7f\u65b0\u4ea7\u54c1,\u5e76\u901a\u8fc7\u7528\u6237\u751f\u6210\u7684\u5185\u5bb9\u4e0e\u5ba2\u6237\u4e92\u52a8\u3002<\/span><\/li>\n
      3. \u7535\u5b50\u90ae\u4ef6\u8425\u9500:<\/b> Email\u8425\u9500\u6d3b\u52a8\u662f\u63a5\u89e6\u5ba2\u6237\u548c\u63a8\u5e7f\u65b0\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6709\u529b\u65b9\u5f0f,\u4e2a\u6027\u5316\u7684Email\u6d3b\u52a8,\u57fa\u4e8e\u5ba2\u6237\u7684\u884c\u4e3a\u548c\u504f\u597d,\u53ef\u4ee5\u5e2e\u52a9\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/span><\/li>\n
      4. \u5e97\u5185\u4f53\u9a8c:<\/b> \u5e97\u5185\u4f53\u9a8c\u662f\u5b9e\u4f53\u4f01\u4e1a\u7684\u5173\u952e\u63a5\u89e6\u70b9,\u79ef\u6781\u7684\u5e97\u5185\u4f53\u9a8c,\u5305\u62ec\u77e5\u8bc6\u6e0a\u535a\u7684\u9500\u552e\u4eba\u5458,\u6e05\u6670\u7684\u4ea7\u54c1\u5c55\u793a,\u65b9\u4fbf\u7684\u7ed3\u8d26\u6d41\u7a0b,\u53ef\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u548c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002<\/span><\/li>\n
      5. \u5ba2\u6237\u670d\u52a1: <\/b>\u5ba2\u6237\u670d\u52a1\u4e92\u52a8\u53ef\u4ee5\u5bf9\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u4ea7\u751f\u91cd\u5927\u5f71\u54cd,\u63d0\u4f9b\u53ca\u65f6\u4e14\u6709\u7528\u7684\u5ba2\u6237\u670d\u52a1\u53ef\u4ee5\u5e2e\u52a9\u89e3\u51b3\u5ba2\u6237\u95ee\u9898\u5e76\u6539\u5584\u6574\u4f53\u5ba2\u6237\u4f53\u9a8c\u3002<\/span><\/li>\n<\/ol>\n

        \u60c5\u611f\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u91cd\u8981\u6027<\/b><\/h2>\n

        \u60c5\u7eea\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u53d1\u6325\u7740\u5173\u952e\u4f5c\u7528,\u53ef\u4ee5\u663e\u7740\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u3002\u79ef\u6781\u60c5\u7eea(\u4f8b\u5982\u5174\u594b\u548c\u6ee1\u610f)\u4f1a\u5bfc\u81f4\u8f6c\u5316\u7387\u548c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u589e\u52a0\u3002\u53e6\u4e00\u65b9\u9762,\u8d1f\u9762\u60c5\u7eea(\u4f8b\u5982\u6cae\u4e27\u548c\u6124\u6012)\u4f1a\u5bfc\u81f4\u8f6c\u5316\u7387\u4e0b\u964d\u548c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u4e0b\u964d\u3002<\/span><\/p>\n

        \u5546[\u52a1\u5fc5[\u8981\u9886 \u89e3\u5ba2 \u6237\u65c5]\u7a0b\u4e2d \u4e0d\u540c \u89e6\u70b9 \u7684\u60c5 \u611f\u5f71]\u54cd, \u5e76\u91c7 \u53d6\u6b65 \u9aa4\u4f18 \u5316\u8fd9\u4e9b \u89e6\u70b9,\u4ee5[\u5b9e\u73b0 \u6b63\u9762 \u60c5\u7eea],\u5982[,\u6709]\u7528\u6237 \u53cb\u597d \u754c\u9762 \u548c\u660e \u786e\u7684 \u4ea7\u54c1 \u4fe1\u606f \u7684\u7f51\u7ad9[\u53ef\u4ee5 \u5524\u8d77 \u5174\u594b \u548c\u6ee1]\u610f\u7684 \u611f\u53d7,\u800c \u6f2b\u957f\u800c \u6df7\u4e71\u7684\u7ed3 \u8d26\u8fc7 \u7a0b\u53ef \u4ee5\u5bfc \u81f4\u632b \u8d25\u3002<\/span><\/p>\n

        \u5982\u4f55\u4f18\u5316\u5ba2\u6237\u8f6c\u5316\u65c5\u7a0b?<\/b><\/h2>\n

        \u4f18\u5316\u5ba2\u6237\u8f6c\u5316\u65c5\u7a0b,\u4f01\u4e1a\u5fc5\u987b\u786e\u5b9a\u5173\u952e\u63a5\u89e6\u70b9\u5e76\u5728\u5fc5\u8981\u65f6\u8fdb\u884c\u6539\u8fdb,\u4ee5\u4e0b\u662f\u4e00\u4e9b\u65b9\u6cd5:<\/span><\/p>\n

          \n
        1. \u7ed8\u5236\u5ba2\u6237\u65c5\u7a0b\u5730\u56fe: <\/b>\u4ece\u6620\u5c04\u5ba2\u6237\u65c5\u7a0b\u5f00\u59cb,\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u4f53\u9a8c\u3002\u786e\u5b9a\u4e0d\u540c\u7684\u9636\u6bb5\u548c\u63a5\u89e6\u70b9,\u5e76\u8003\u8651\u6bcf\u4e2a\u9636\u6bb5\u5982\u4f55\u5f71\u54cd\u8f6c\u5316\u3002<\/span><\/li>\n
        2. \u5206\u6790\u5ba2\u6237\u53cd\u9988:<\/b> \u901a\u8fc7\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u5176\u4ed6\u7814\u7a76\u65b9\u6cd5\u6536\u96c6\u5ba2\u6237\u53cd\u9988,\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\u548c\u75db\u70b9\u3002<\/span><\/li>\n
        3. \u4e2a\u6027\u5316\u4f53\u9a8c: <\/b>\u7528\u4ece\u5ba2\u6237\u53cd\u9988\u4e2d\u6536\u96c6\u7684\u4fe1\u606f\u6765\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c,\u4f8b\u5982,\u60a8\u53ef\u4ee5\u4f7f\u7528\u6709\u9488\u5bf9\u6027\u7684\u8425\u9500\u6d3b\u52a8,\u4e2a\u6027\u5316\u7684\u4ea7\u54c1\u63a8\u8350\u548c\u91cf\u8eab\u5b9a\u5236\u7684\u5ba2\u6237\u670d\u52a1\u4f53\u9a8c\u3002<\/span><\/li>\n
        4. \u4f7f\u91c7\u8d2d\u8fc7\u7a0b\u66f4\u52a0\u987a\u5229: <\/b>\u5c11(\u4f8b\u5982\u957f\u7ed3\u8d26\u6d41\u7a0b\u3001\u4ea7\u54c1\u63cf\u8ff0\u6df7\u4e71\u6216\u7e41\u7410\u7684\u9000\u8d27\u653f\u7b56),\u4f7f\u8d2d\u4e70\u8fc7\u7a0b\u5c3d\u53ef\u80fd\u987a\u5229\u3002<\/span><\/li>\n
        5. \u63d0\u4f9b\u4f18\u8d28\u7684\u5ba2\u6237\u670d\u52a1: <\/b>\u901a\u8fc7\u63d0\u4f9b\u4f18\u8d28\u7684\u5ba2\u6237\u670d\u52a1,\u786e\u4fdd\u5ba2\u6237\u5bf9\u60a8\u7684\u54c1\u724c\u6709\u79ef\u6781\u7684\u4f53\u9a8c\u3002\u53ca\u65f6\u56de\u590d\u5ba2\u6237\u8be2\u95ee,\u5feb\u901f\u89e3\u51b3\u5ba2\u6237\u6295\u8bc9,\u5e76\u63d0\u4f9b\u6709\u7528\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/span><\/li>\n
        6. \u4e0d\u65ad\u8861\u91cf\u548c\u6539\u8fdb: <\/b>\u4e0d\u65ad\u8861\u91cf\u5ba2\u6237\u65c5\u7a0b\u4f18\u5316\u5de5\u4f5c\u7684\u6709\u6548\u6027,\u5e76\u5728\u5fc5\u8981\u65f6\u8fdb\u884c\u6539\u8fdb\u3002\u4f7f\u7528\u5206\u6790\u5de5\u5177\u8ddf\u8e2a\u8f6c\u5316\u3001\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u53c2\u4e0e\u5ea6\u3002<\/span><\/li>\n<\/ol>\n

          \u8861\u91cf\u5ba2\u6237\u65c5\u7a0b\u4f18\u5316\u5de5\u4f5c\u7684\u6210\u529f<\/b><\/h2>\n

          \u6d4b\u5ba2\u6237\u65c5\u7a0b\u4f18\u5316\u5de5\u4f5c\u7684\u6210\u529f\u5bf9\u4e8e\u786e\u4fdd\u4f01\u4e1a\u5728\u5b9e\u73b0\u5176\u76ee\u6807\u65b9\u9762\u53d6\u5f97\u8fdb\u5c55\u81f3\u5173\u91cd\u8981,\u4e00\u4e9b\u8981\u8ddf\u8e2a\u7684\u6307\u6807\u5305\u62ec:<\/span><\/p>\n

            \n
          1. \u6362\u7b97\u7387:<\/b> \u8ddf\u8e2a\u8f6c\u5316\u7387\u6709\u52a9\u4e8e\u4f01\u4e1a\u4e86\u89e3\u5176\u5ba2\u6237\u65c5\u7a0b\u4f18\u5316\u5de5\u4f5c\u7684\u6709\u6548\u6027,\u8f6c\u5316\u7387\u7684\u63d0\u9ad8\u8868\u660e\u5ba2\u6237\u65c5\u7a0b\u66f4\u52a0\u987a\u5229\u548c\u6709\u6548\u3002<\/span><\/li>\n
          2. \u5ba2\u6237\u6ee1\u610f\u5ea6:<\/b> \u6d4b\u5ba2\u6237\u6ee1\u610f\u5ea6\u53ef\u4ee5\u6d1e\u5bdf\u5ba2\u6237\u7684\u6574\u4f53\u4f53\u9a8c,\u53ef\u4ee5\u5229\u7528\u8c03\u67e5\u3001\u7126\u70b9\u5c0f\u7ec4\u548c\u5176\u4ed6\u7814\u7a76\u65b9\u6cd5\u6765\u6536\u96c6\u5ba2\u6237\u53cd\u9988\u5e76\u6d4b\u91cf\u6ee1\u610f\u5ea6\u6c34\u5e73\u3002<\/span><\/li>\n
          3. \u8ba2\u5a5a:<\/b> \u8ddf\u8e2a\u53c2\u4e0e\u5ea6\u6c34\u5e73,\u4f8b\u5982\u7f51\u7ad9\u6d41\u91cf\u3001\u793e\u4ea4\u5a92\u4f53\u53c2\u4e0e\u5ea6\u548c\u7535\u5b50\u90ae\u4ef6\u6253\u5f00\u7387,\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u7684\u6709\u6548\u6027\u4ee5\u53ca\u5ba2\u6237\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u7a0b\u5ea6\u3002<\/span><\/li>\n
          4. \u51c0\u53d1\u8d77\u4eba\u5f97\u5206 (NPS):<\/b> NPS\u662f\u4e00\u79cd\u5ba2\u6237\u5fe0\u8bda\u5ea6\u6307\u6807,\u8861\u91cf\u5ba2\u6237\u5411\u4ed6\u4eba\u63a8\u8350\u516c\u53f8\u7684\u53ef\u80fd\u6027\u3002\u7684\u589e\u52a0 <\/span>\u7eb3\u7c73\u9897\u7c92<\/span><\/a> \u793a\u5ba2\u6237\u65c5\u7a0b\u4f18\u5316\u5de5\u4f5c\u6b63\u5728\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\u548c\u6574\u4f53\u5ba2\u6237\u4f53\u9a8c\u3002<\/span><\/li>\n
          5. \u4fdd\u7559\u7387: <\/b>Retention rate\u8861\u91cf\u7684\u662f\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb,\u7ee7\u7eed\u4f7f\u7528\u516c\u53f8\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5ba2\u6237\u6570\u91cf,\u4fdd\u7559\u7387\u7684\u63d0\u9ad8\u8868\u660e\u5ba2\u6237\u5bf9\u81ea\u5df1\u7684\u4f53\u9a8c\u611f\u5230\u6ee1\u610f,\u5e76\u4e14\u5f88\u53ef\u80fd\u5728\u672a\u6765\u56de\u5f52\u3002<\/span><\/li>\n
          6. \u6536\u5165: <\/b>\u8ddf\u8e2a\u6536\u5165\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u4f18\u5316\u5de5\u4f5c\u7684\u8d22\u52a1\u5f71\u54cd\u3002\u6536\u5165\u7684\u589e\u52a0\u662f\u6210\u529f\u7684\u660e\u663e\u6807\u5fd7,\u56e0\u4e3a\u5b83\u8868\u660e\u5ba2\u6237\u5728\u4e0e\u54c1\u724c\u7684\u4e92\u52a8\u4e2d\u627e\u5230\u4e86\u4ef7\u503c,\u5e76\u4e14\u6b63\u5728\u8fdb\u884c\u66f4\u591a\u8d2d\u4e70\u3002<\/span><\/li>\n<\/ol>\n

            \u5e95\u7ebf<\/span><\/h3>\n

            \u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u5bf9\u4e8e\u4efb\u4f55\u5e0c\u671b\u4f18\u5316\u8f6c\u5316\u5e76\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u7684\u4f01\u4e1a\u90fd\u81f3\u5173\u91cd\u8981\u3002\u901a\u8fc7\u7ed8\u5236\u6bcf\u4e2a\u63a5\u89e6\u70b9\u5e76\u5206\u6790\u76ee\u6807\u53d7\u4f17\u7684\u884c\u4e3a\u548c\u9700\u6c42,\u60a8\u53ef\u4ee5\u83b7\u5f97\u5b9d\u8d35\u7684\u89c1\u89e3,\u4e86\u89e3\u662f\u4ec0\u4e48\u63a8\u52a8\u4ed6\u4eec\u8fdb\u884c\u8d2d\u4e70\u3002 <\/span><\/p>\n

            \u4e3a\u4e86\u6709\u6548\u4f18\u5316\u5ba2\u6237\u65c5\u7a0b,\u5b9a\u671f\u8bc4\u4f30\u548c\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u975e\u5e38\u91cd\u8981\u3002\u4e0e a \u5408\u4f5c <\/span>CRO\u4ee3\u7406<\/span><\/a> can also be favile,\u56e0\u4e3a\u4ed6\u4eec\u62e5\u6709\u4e13\u4e1a\u77e5\u8bc6\u548c\u5de5\u5177,\u53ef\u4ee5\u5bf9\u60a8\u7684\u5ba2\u6237\u65c5\u7a0b\u8fdb\u884c\u5168\u9762\u8bc4\u4f30,\u5e76\u5e2e\u52a9\u60a8\u8fdb\u884c\u5fc5\u8981\u7684\u4f18\u5316,\u4ee5\u5b9e\u73b0\u6700\u5927\u7a0b\u5ea6\u7684\u8f6c\u5316\u3002\u901a\u8fc7\u7cbe\u5fc3\u8bbe\u8ba1\u548c\u4f18\u5316\u7684\u5ba2\u6237\u65c5\u7a0b,\u4f01\u4e1a\u4e0d\u4ec5\u53ef\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387,\u8fd8\u53ef\u4ee5\u57f9\u517b\u5ba2\u6237\u5fe0\u8bda\u5ea6\u5e76\u5efa\u7acb\u5f3a\u5927\u7684\u54c1\u724c\u58f0\u8a89\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            \u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d,\u4f01\u4e1a\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u5e76\u627e\u5230\u4f18\u5316\u5176\u8f6c\u6362\u7684\u65b9\u6cd5\u81f3\u5173\u91cd\u8981,\u5ba2\u6237\u65c5\u7a0b\u662f\u5ba2\u6237\u5bf9\u54c1\u724c\u7684\u5b8c\u6574\u4f53\u9a8c,\u4ece\u610f\u8bc6\u5230\u8d2d\u4e70,\u518d\u5230\u5ba2\u6237\u4e0e\u516c\u53f8\u4e92\u52a8\u65f6\u6240\u7ecf\u5386\u7684\u5404\u79cd\u63a5\u89e6\u70b9\u3001\u4e92\u52a8\u548c\u60c5\u611f\u3002  \u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4\u81f3\u5173\u91cd\u8981,\u56e0\u4e3a\u5b83\u53ef\u4ee5\u4e3a\u5ba2\u6237\u884c\u4e3a\u3001\u504f\u597d\u548c\u75db\u70b9\u63d0\u4f9b\u5b9d\u8d35\u7684\u89c1\u89e3\u3002\u901a\u8fc7\u8fd9\u4e9b\u4fe1\u606f,\u516c\u53f8\u53ef\u4ee5\u5b9a\u5236\u8425\u9500\u548c\u9500\u552e\u7b56\u7565,\u4ee5\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u548c\u6709\u6548\u7684\u5ba2\u6237\u4f53\u9a8c\u3002 \u4ec0\u4e48\u662f\u5ba2\u6237\u65c5\u7a0b? \u5ba2\u65c5\u7a0b\u662f\u4e00\u5f20\u5730\u56fe,\u52fe\u52d2\u51fa\u5ba2\u6237\u5728\u8003\u8651\u3001\u8d2d\u4e70\u548c\u4f7f\u7528\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\u6240\u7ecf\u5386\u7684\u4e0d\u540c\u9636\u6bb5,\u662f\u5ba2\u6237\u4f53\u9a8c\u7684\u6574\u4f53\u89c6\u56fe,\u540c\u65f6\u5305\u62ec\u8d2d\u4e70\u524d\u548c\u8d2d\u4e70\u540e\u7684\u9636\u6bb5\u3002 \u5ba2\u6237\u65c5\u7a0b\u901a\u5e38\u5305\u62ec\u4ee5\u4e0b\u9636\u6bb5: \u610f\u8bc6: \u5ba2\u6237\u4e86\u89e3\u8be5\u54c1\u724c\u53ca\u5176\u4ea7\u54c1\u3002 \u5174\u8da3: \u5ba2\u6237\u5bf9\u54c1\u724c\u8868\u793a\u5174\u8da3\u5e76\u5f00\u59cb\u7814\u7a76\u548c\u6bd4\u8f83\u4ea7\u54c1\u3002 \u8003\u8651: \u5ba2\u6237\u5f00\u59cb\u8bc4\u4f30\u54c1\u724c\u7684\u4ea7\u54c1\u6216\u670d\u52a1,\u5e76\u5c06\u5176\u4e0e\u5176\u4ed6\u9009\u9879\u8fdb\u884c\u6bd4\u8f83\u3002 \u8d2d\u4e70: \u5ba2\u6237\u5728\u7ebf\u6216\u5e97\u5185\u8fdb\u884c\u8d2d\u4e70\u3002 \u5fe0\u8bda\u5ea6: \u5ba2\u6237\u7ee7\u7eed\u4e0e\u54c1\u724c\u4e92\u52a8,\u6210\u4e3a\u56de\u5934\u5ba2\u6216\u5021\u5bfc\u8005\u3002 \u4e3a\u4ec0\u4e48\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u5f88\u91cd\u8981? \u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u81f3\u5173\u91cd\u8981,\u539f\u56e0\u6709\u51e0\u4e2a: \u5ba2\u6237\u6d1e\u5bdf\u529b: \u5ba2\u6237\u4e4b\u65c5\u4e3a\u5ba2\u6237\u884c\u4e3a\u3001\u504f\u597d\u548c\u75db\u70b9\u63d0\u4f9b\u4e86\u5b9d\u8d35\u7684\u89c1\u89e3,\u8fd9\u4e9b\u4fe1\u606f\u53ef\u7528\u4e8e\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u5e76\u589e\u52a0\u8f6c\u5316\u7387\u3002 \u4e2a\u6027\u5316: \u51ed\u501f\u5bf9\u5ba2\u6237\u65c5\u7a0b\u7684\u6df1\u5165\u4e86\u89e3,\u4f01\u4e1a\u53ef\u4ee5\u5b9a\u5236\u8425\u9500\u548c\u9500\u552e\u7b56\u7565,\u4ee5\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3002 \u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6: \u901a\u8fc7\u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b,\u4f01\u4e1a\u53ef\u4ee5\u8bc6\u522b\u548c\u89e3\u51b3\u75db\u70b9,\u4ece\u800c\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002 \u63d0\u9ad8\u8f6c\u5316\u7387: \u901a\u8fc7\u4f18\u5316\u5ba2\u6237\u65c5\u7a0b,\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u4f7f\u8d2d\u4e70\u8fc7\u7a0b\u66f4\u987a\u7545\u3001\u66f4\u6709\u6548\u6765\u589e\u52a0\u8f6c\u5316\u7387\u3002 \u4e86\u89e3\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u63a5\u89e6\u70b9 \u70b9(Touchpoints)\u662f\u5ba2\u6237\u5728\u65c5\u9014\u4e2d\u4e0e\u54c1\u724c\u8fdb\u884c\u7684\u5404\u79cd\u4e92\u52a8,\u8fd9\u4e9b\u63a5\u89e6\u70b9\u53ef\u4ee5\u662f\u5b9e\u4f53\u7684,\u4f8b\u5982\u53c2\u89c2\u5b9e\u4f53\u5e97,\u4e5f\u53ef\u4ee5\u662f\u6570\u5b57\u5316\u7684,\u4f8b\u5982\u4e0e\u54c1\u724c\u7684\u7f51\u7ad9\u6216\u793e\u4ea4\u5a92\u4f53\u7684\u4e92\u52a8,\u5bf9\u4e8e\u4f01\u4e1a\u6765\u8bf4,\u4e86\u89e3\u8fd9\u4e9b\u63a5\u89e6\u70b9\u5f88\u91cd\u8981,\u56e0\u4e3a\u5b83\u4eec\u63d0\u4f9b\u4e86 \u4e0e\u5ba2\u6237\u4e92\u52a8\u7684\u673a\u4f1a \u5e76\u5f71\u54cd\u4ed6\u4eec\u7684\u8d2d\u4e70\u51b3\u7b56\u3002 \u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u5e38\u89c1\u63a5\u89e6\u70b9\u5305\u62ec: \u7f51\u7ad9: \u5ba2\u6237\u4e0e\u54c1\u724c\u7684\u9996\u6b21\u4e92\u52a8\u901a\u5e38\u53d1\u751f\u5728\u516c\u53f8\u7684\u7f51\u7ad9\u4e0a,\u7f51\u7ad9\u5e94\u63d0\u4f9b\u6709\u5173\u6240\u63d0\u4f9b\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u6e05\u6670\u7b80\u6d01\u7684\u4fe1\u606f,\u4ee5\u53ca\u7528\u4e8e\u5bfc\u822a\u548c\u8d2d\u4e70\u7684\u7528\u6237\u53cb\u597d\u754c\u9762\u3002 \u793e\u4ea4\u5a92\u4f53: Social media\u5e73\u53f0\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u4e0e\u5ba2\u6237\u4e92\u52a8\u7684\u673a\u4f1a,\u5e76\u63d0\u4f9b\u6709\u5173\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u5b9d\u8d35\u4fe1\u606f,\u4f01\u4e1a\u8fd8\u53ef\u4ee5\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u63a8\u5e7f\u65b0\u4ea7\u54c1,\u5e76\u901a\u8fc7\u7528\u6237\u751f\u6210\u7684\u5185\u5bb9\u4e0e\u5ba2\u6237\u4e92\u52a8\u3002 \u7535\u5b50\u90ae\u4ef6\u8425\u9500: Email\u8425\u9500\u6d3b\u52a8\u662f\u63a5\u89e6\u5ba2\u6237\u548c\u63a8\u5e7f\u65b0\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6709\u529b\u65b9\u5f0f,\u4e2a\u6027\u5316\u7684Email\u6d3b\u52a8,\u57fa\u4e8e\u5ba2\u6237\u7684\u884c\u4e3a\u548c\u504f\u597d,\u53ef\u4ee5\u5e2e\u52a9\u63d0\u9ad8\u8f6c\u5316\u7387\u3002 \u5e97\u5185\u4f53\u9a8c: \u5e97\u5185\u4f53\u9a8c\u662f\u5b9e\u4f53\u4f01\u4e1a\u7684\u5173\u952e\u63a5\u89e6\u70b9,\u79ef\u6781\u7684\u5e97\u5185\u4f53\u9a8c,\u5305\u62ec\u77e5\u8bc6\u6e0a\u535a\u7684\u9500\u552e\u4eba\u5458,\u6e05\u6670\u7684\u4ea7\u54c1\u5c55\u793a,\u65b9\u4fbf\u7684\u7ed3\u8d26\u6d41\u7a0b,\u53ef\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u548c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002 \u5ba2\u6237\u670d\u52a1: \u5ba2\u6237\u670d\u52a1\u4e92\u52a8\u53ef\u4ee5\u5bf9\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u4ea7\u751f\u91cd\u5927\u5f71\u54cd,\u63d0\u4f9b\u53ca\u65f6\u4e14\u6709\u7528\u7684\u5ba2\u6237\u670d\u52a1\u53ef\u4ee5\u5e2e\u52a9\u89e3\u51b3\u5ba2\u6237\u95ee\u9898\u5e76\u6539\u5584\u6574\u4f53\u5ba2\u6237\u4f53\u9a8c\u3002 \u60c5\u611f\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u91cd\u8981\u6027 \u60c5\u7eea\u5728\u5ba2\u6237\u65c5\u7a0b\u4e2d\u53d1\u6325\u7740\u5173\u952e\u4f5c\u7528,\u53ef\u4ee5\u663e\u7740\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u3002\u79ef\u6781\u60c5\u7eea(\u4f8b\u5982\u5174\u594b\u548c\u6ee1\u610f)\u4f1a\u5bfc\u81f4\u8f6c\u5316\u7387\u548c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u589e\u52a0\u3002\u53e6\u4e00\u65b9\u9762,\u8d1f\u9762\u60c5\u7eea(\u4f8b\u5982\u6cae\u4e27\u548c\u6124\u6012)\u4f1a\u5bfc\u81f4\u8f6c\u5316\u7387\u4e0b\u964d\u548c\u5ba2\u6237\u5fe0\u8bda\u5ea6\u4e0b\u964d\u3002 \u5546[\u52a1\u5fc5[\u8981\u9886 \u89e3\u5ba2 \u6237\u65c5]\u7a0b\u4e2d \u4e0d\u540c \u89e6\u70b9 \u7684\u60c5 \u611f\u5f71]\u54cd, \u5e76\u91c7 \u53d6\u6b65 \u9aa4\u4f18 \u5316\u8fd9\u4e9b \u89e6\u70b9,\u4ee5[\u5b9e\u73b0 […]<\/p>\n","protected":false},"author":2,"featured_media":684441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_display_image":"yes","footnotes":""},"categories":[1196],"tags":[1507],"class_list":["post-684440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1196","tag-1507"],"blocksy_meta":[],"acf":[],"author_username":"alk","telegram_post":"","public_post_metadata":{"breaking_news":"","important":"","csempe":"","center_tile":"","disable_thumbnail":"","target_lang":"","_featured_image_style":"hidden","telegram_post":"","_xlat_group_id":""},"public_rank_math_data":{"title":"%title% %sep% %sitename%","description":"\u5ba2\u6237\u65c5\u7a0b\u662f\u4e00\u5f20\u5730\u56fe,\u6982\u8ff0\u4e86\u5ba2\u6237\u5728\u8003\u8651\u3001\u8d2d\u4e70\u65f6\u6240\u7ecf\u5386\u7684\u4e0d\u540c\u9636\u6bb5\u3002\u3002\u3002","focus_keyword":"\u5ba2\u6237\u4e4b\u65c5","canonical_url":"","robots":"","primary_category":"1196","breadcrumb_title":"","facebook_title":"","facebook_description":"","facebook_image":"","facebook_image_id":"","twitter_title":"","twitter_description":"","twitter_image":"","twitter_image_id":"","twitter_card_type":"","twitter_use_facebook":"","advanced_robots":"","pillar_content":"","seo_score":"65","contentai_score":"","rich_snippet":""},"_links":{"self":[{"href":"https:\/\/dailynewshungary.com\/cn\/wp-json\/wp\/v2\/posts\/684440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dailynewshungary.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewshungary.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewshungary.com\/cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewshungary.com\/cn\/wp-json\/wp\/v2\/comments?post=684440"}],"version-history":[{"count":0,"href":"https:\/\/dailynewshungary.com\/cn\/wp-json\/wp\/v2\/posts\/684440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewshungary.com\/cn\/wp-json\/wp\/v2\/media\/684441"}],"wp:attachment":[{"href":"https:\/\/dailynewshungary.com\/cn\/wp-json\/wp\/v2\/media?parent=684440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewshungary.com\/cn\/wp-json\/wp\/v2\/categories?post=684440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewshungary.com\/cn\/wp-json\/wp\/v2\/tags?post=684440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}