{"id":744103,"date":"2022-05-28T14:00:56","date_gmt":"2022-05-28T12:00:56","guid":{"rendered":"https:\/\/dailynewshungary.com\/cn\/%e5%a6%82%e4%bd%95%e5%90%91%e6%8a%95%e8%b5%84%e8%80%85%e5%81%9a%e5%87%ba%e5%9d%9a%e5%a6%82%e7%a3%90%e7%9f%b3%e7%9a%84%e6%8e%a8%e4%bb%8b%e4%bb%a5%e4%b8%8b%e6%98%af%e9%92%88%e5%af%b9%e5%88%9d%e5%88%9b\/"},"modified":"2022-05-28T14:00:56","modified_gmt":"2022-05-28T12:00:56","slug":"%e5%a6%82%e4%bd%95%e5%90%91%e6%8a%95%e8%b5%84%e8%80%85%e5%81%9a%e5%87%ba%e5%9d%9a%e5%a6%82%e7%a3%90%e7%9f%b3%e7%9a%84%e6%8e%a8%e4%bb%8b%e4%bb%a5%e4%b8%8b%e6%98%af%e9%92%88%e5%af%b9%e5%88%9d%e5%88%9b","status":"publish","type":"post","link":"https:\/\/dailynewshungary.com\/cn\/%e5%a6%82%e4%bd%95%e5%90%91%e6%8a%95%e8%b5%84%e8%80%85%e5%81%9a%e5%87%ba%e5%9d%9a%e5%a6%82%e7%a3%90%e7%9f%b3%e7%9a%84%e6%8e%a8%e4%bb%8b%e4%bb%a5%e4%b8%8b%e6%98%af%e9%92%88%e5%af%b9%e5%88%9d%e5%88%9b\/","title":{"rendered":"\u5982\u4f55\u5411\u6295\u8d44\u8005\u505a\u51fa\u575a\u5982\u78d0\u77f3\u7684\u63a8\u4ecb?\u4ee5\u4e0b\u662f\u9488\u5bf9\u521d\u521b\u516c\u53f8\u7684\u4e00\u4e9b\u6280\u5de7\u00a0"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #808080;\"><em><strong>\u8d5e\u52a9\u5185\u5bb9<\/strong><\/em><\/span><\/p>\n<p><strong>\u5982\u4f55\u6253\u9020\u6210\u529f\u7684\u5546\u4e1a\u5ba3\u4f20?\u6295\u8d44\u8005\u5728\u521d\u521b\u4f01\u4e1a\u4e2d\u5bfb\u627e\u4ec0\u4e48?\u6211\u4eec\u5206\u4eab\u4e86\u6211\u4eec\u5728 Exagent Group \u591a\u5e74\u6765\u6536\u96c6\u7684\u7ecf\u9a8c,\u8fd9\u662f\u54c1\u724c\u7ecf\u7406 Orsolya Jakots \u7684\u4e00\u7bc7\u6587\u7ae0<\/strong><\/p>\n<p>1\u5bb6\u521d\u521b\u4f01\u4e1a,\u5f7b\u5e95\u5411\u6295\u8d44\u8005\u4ecb\u7ecd\u81ea\u5df1\u7684\u4e1a\u52a1\u53ef\u80fd\u5177\u6709\u6311\u6218\u6027,\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b,\u53ea\u670910\u5206\u949f\u7684\u65f6\u95f4\u6765\u5c55\u793a\u4f60\u516c\u53f8\u7684\u4ef7\u503c,\u8bf4\u670d\u6295\u8d44\u8005,\u76ee\u6807\u662f\u628a\u4f60\u7684\u4e3b\u65e8\u653e\u5728\u4e2d\u5fc3,\u56f4\u7ed5\u90a3\u4e2a\u6838\u5fc3\u7406\u5ff5\u5b89\u6392\u76f8\u5173\u7684\u5b50\u4e3b\u9898,\u56e0\u6b64,\u4f60\u53ef\u4ee5\u5e2e\u52a9\u4f60\u7684\u6295\u8d44\u8005\u66f4\u51c6\u786e\u5730\u7406\u89e3\u4f60\u7684\u76ee\u6807\u3002<\/p>\n<p>\u6839\u636e\u6211\u4eec\u7684\u54c1\u5473\u548c\u7ecf\u9a8c,\u6211\u4eec\u521b\u5efa\u4e86\u4e00\u4e2a\u5206\u6b65\u6307\u5357,\u4e3a\u5e74\u8f7b\u3001\u5bfb\u6c42\u6295\u8d44\u7684\u521d\u521b\u516c\u53f8\u4f38\u51fa\u63f4\u52a9\u4e4b\u624b\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5173\u4e8e\u5982\u4f55\u5851\u9020\u60a8\u7684\u97f3\u8c03\u4ee5\u4f7f\u5176\u66f4\u6210\u529f\u7684\u6280\u5de7 <a href=\"https:\/\/exagent.group\/post\/rock-solid-pitch\" target=\"_blank\" rel=\"noopener\">\u5938\u5ea6\u7ec4<\/a>\u54c1\u724c\u7ecf\u7406 Orsolya Jakots\u3002<\/p>\n<h2>\u95ee\u9898\u662f\u4ec0\u4e48,\u4f60\u7684\u6545\u4e8b\u662f\u4ec0\u4e48,\u4f60\u7684\u89e3\u51b3\u65b9\u6848\u662f\u4ec0\u4e48?<\/h2>\n<p>1\u4e2a\u5f15\u4eba\u6ce8\u76ee\u7684\u6545\u4e8b\u5f00\u59cb\u4f60\u7684\u5448\u73b0\u662f\u6709\u76ca\u7684,\u4f60\u5e94\u8be5\u628a\u4f60\u7684\u6545\u4e8b\u548c\u4f60\u60f3\u5728\u5e02\u573a\u4e0a\u89e3\u51b3\u7684\u95ee\u9898\u5bf9\u9f50,\u5982\u679c\u4f60\u7684\u6545\u4e8b\u4e0e\u4f60\u7684\u6295\u8d44\u8005\u76f8\u5173\u5c31\u66f4\u597d\u4e86,\u4e3a\u4e86\u4e86\u89e3\u4f60\u7684\u53d7\u4f17,\u4f60\u53ef\u4ee5\u5728\u6295\u8d44\u8005\u7684\u5386\u53f2\u4e2d\u505a\u4ee5\u524d\u7814\u7a76\u8fc7\u7684\u4f8b\u5b50,\u4ed6\u4eec\u652f\u6301\u6295\u8d44\u54ea\u4e9b\u884c\u4e1a,\u54ea\u4e9b <a href=\"https:\/\/dailynewshungary.com\/cn\/%e8%8b%b1%e5%9b%bd%e7%81%ab%e8%bd%a6%e5%a4%a7%e5%8a%ab%e6%a1%88%ef%bc%9a%e4%b8%80%e4%b8%aa-15-%e4%ba%ba%e5%9b%a2%e4%bc%99%e5%a6%82%e4%bd%95%e5%9c%a8-1963-%e5%b9%b4%e5%81%b7%e8%b5%b0-260-%e4%b8%87\/\">\u521d\u521b\u516c\u53f8<\/a> \u4ed6\u4eec\u5df2\u7ecf\u6295\u8d44\u4e86?\u901a\u8fc7\u8fd9\u9879\u7814\u7a76,\u4f60\u53ef\u4ee5\u4e86\u89e3\u4ed6\u4eec\u5173\u5fc3\u4ec0\u4e48,\u5e76\u4e3a\u4ed6\u4eec\u91cf\u8eab\u5b9a\u5236\u4f60\u7684\u5ba3\u4f20\u5e73\u53f0\u6545\u4e8b\u3002<\/p>\n<blockquote>\n<p>\u4e4b\u540e,\u8bf4\u660e\u60a8\u672a\u6765\u7684\u5ba2\u6237\u9762\u4e34\u7684\u95ee\u9898\u5e76\u63cf\u8ff0\u5982\u4f55\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\u3002<\/p>\n<\/blockquote>\n<p>\u5e02\u573a\u4e0a\u6295\u653e\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u5982\u6b64\u4e4b\u591a,\u60a8\u9700\u8981\u901a\u8fc7\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u8131\u9896\u800c\u51fa,\u5e76\u89e3\u91ca\u5982\u4f55\u586b\u8865\u5ba2\u6237\u6b63\u5728\u906d\u53d7\u7684\u7a7a\u767d\u3002<\/p>\n<h2>\u76ee\u6807\u53d7\u4f17\u548c\u76ee\u6807\u5e02\u573a,\u5305\u62ec TAM\u3001SAM \u548c SOM<\/h2>\n<p>(\u4f60)\u5fc5\u987b\u5b8c\u6210\u5f7b\u5e95\u7684\u7814\u7a76,\u4e86\u89e3\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u80fd\u591f\u4ee4\u4eba\u6ee1\u610f\u548c\u84ec\u52c3\u53d1\u5c55\u7684\u5e02\u573a,\u5982\u679c\u4f60\u6ca1\u6709\u53d1\u73b0\u4f60\u4e3a\u81ea\u5df1\u516c\u53f8\u4ea7\u54c1\u634f\u9020\u7684\u5e02\u573a\u4e2d\u7684\u90a3\u4e2a\u7279\u5b9a\u5dee\u8ddd,\u90a3\u5c31\u53ef\u80fd\u5bfc\u81f4\u90a3\u4e9b\u53d7\u4f17\u7684\u9700\u6c42\u9519\u4f4d,\u66f4\u7cdf\u7cd5\u7684\u60c5\u51b5\u662f\u5b83\u4f1a\u6d6a\u8d39\u65f6\u95f4\u548c\u8d44\u6e90\u6216\u758f\u8fdc\u53d7\u4f17\u3002<\/p>\n<blockquote>\n<p>\u56e0\u6b64,\u5efa\u8bae\u5bf9\u8d35\u516c\u53f8\u7684 TAM(\u603b\u53ef\u7528\u5e02\u573a)\u3001SAM(\u670d\u52a1\u53ef\u7528\u5e02\u573a)\u548c SOM(\u5e02\u573a\u4efd\u989d)\u8fdb\u884c\u7ec6\u5206\u3002\u4f7f\u7528\u8fd9\u4e9b\u6570\u636e\u548c\u516c\u5f0f\u53ef\u4ee5\u5e2e\u52a9\u786e\u5b9a\u5e02\u573a\u5206\u6790\u7684\u5b9e\u9645\u6570\u5b57\u5e76\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u76ee\u6807\u5e02\u573a\u3002<\/p>\n<\/blockquote>\n<h2>\u5546\u4e1a\u6a21\u5f0f\u4e0e\u6536\u5165<\/h2>\n<p>\u662f\u6295\u8d44\u8005\u5173\u6ce8\u7684\u6700\u5fc5\u4e0d\u53ef\u5c11\u7684\u5e7b\u706f\u7247\u4e4b\u4e00,\u4f60\u5c06\u5982\u4f55\u8d5a\u94b1,\u4f60\u7684\u6536\u5165\u6a21\u5f0f\u662f\u4ec0\u4e48,\u662f\u5e7f\u544a\u3001\u514d\u8d39\u589e\u503c\u3001\u6388\u6743\u3001\u52a0\u4ef7\u3001\u751f\u4ea7\u8fd8\u662f\u8ba2\u9605\u6a21\u5f0f?\u5c1d\u8bd5\u5728\u9009\u9879\u4e4b\u95f4\u8fdb\u884c\u4fa6\u5bdf,\u5e76\u786e\u5b9a\u54ea\u79cd\u6536\u5165\u6a21\u5f0f\u66f4\u9002\u5408\u4f60\u7684\u4e1a\u52a1\u3002<\/p>\n<h2>\u8425\u9500\u4e0e\u9500\u552e\u7b56\u7565\u4e0e CAC \u516c\u5f0f<\/h2>\n<blockquote>\n<p>\u5728\u672c\u8282\u4e2d,\u60a8\u5411\u6295\u8d44\u8005\u5c55\u793a\u60a8\u7684\u4e1a\u52a1\u5728\u884c\u52a8\u4e2d\u7684\u6837\u5b50\u3002<\/p>\n<\/blockquote>\n<p>How will you will to admission customers, that would cost, what is your sales cycle strategy, entrepreneurs tender given less credits for this part, however it is also a important detail that imprised investors\u3002you should calculate your customer acquisure costs (CAC) to determining how money your company spended<\/p>\n<h2>\u7ade\u4e89\u8005<\/h2>\n<blockquote>\n<p>\u9996\u5148\u4e5f\u662f\u6700\u91cd\u8981\u7684\u662f,\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u662f\u8c01?\u5176\u6b21,\u4f60\u4e3a\u4ec0\u4e48\u4e0e\u90a3\u4e9b\u7ade\u4e89\u5bf9\u624b\u5982\u6b64\u4e0d\u540c?<\/p>\n<\/blockquote>\n<p>\u5c55\u793a\u5b83\u7684\u7edd\u4f73\u9009\u62e9\u4e4b\u4e00\u662f\u7ade\u4e89\u77e9\u9635\u683c\u5f0f\u3002\u5728\u56fe\u7684\u5de6\u4fa7\u5411\u4e0b\u5217\u51fa\u60a8\u7684\u7ade\u4e89\u5bf9\u624b,\u5e76\u5728\u9876\u90e8\u6dfb\u52a0\u529f\u80fd\u548c\u4f18\u52bf\u3002\u7136\u540e\u5728\u9002\u7528\u7684\u6bcf\u4e2a\u7c7b\u522b\u4e0b\u7684\u6bcf\u4e2a\u8f66\u9053\u4e0a\u653e\u7f6e\u590d\u9009\u6807\u8bb0,\u4ed6\u4eec\u662f\u5426\u5177\u6709\u8be5\u529f\u80fd\/\u989d\u5916\u529f\u80fd?\u4e3a\u4e86\u663e\u793a\u60a8\u7684\u7ade\u4e89\u4f18\u52bf,\u5982\u679c\u60a8\u7684\u516c\u53f8\u62e5\u6709\u6240\u6709\u590d\u9009\u6807\u8bb0\u5e76\u4e14\u5728\u5927\u591a\u6570\u529f\u80fd\u4e0a\u6bd4\u60a8\u7684\u7ade\u4e89\u5bf9\u624b\u66f4\u597d,\u8fd9\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u70b9\u3002<\/p>\n<h2>\u8d44\u91d1\u9700\u6c42\u548c\u8d22\u52a1\u9884\u6d4b<\/h2>\n<p>\u8bf4\u660e\u60a8\u7684\u4f01\u4e1a\u5df2\u7ecf\u6295\u8d44\u4e86\u591a\u5c11\u94b1\u3002\u8c01\u6295\u8d44\u4e86?\u6240\u6709\u6743\u767e\u5206\u6bd4\u662f\u591a\u5c11?\u8fd8\u660e\u786e\u8bf4\u660e\u60a8\u8fd8\u9700\u8981\u591a\u5c11\u94b1\u6765\u52a0\u5f3a\u6e38\u620f\u5e76\u900f\u660e\u5730\u5b9a\u4e49\u8fd9\u5c06\u662f\u4ec0\u4e48\u3002<\/p>\n<p>\u5c55\u793a\u672a\u6765\u4e09\u5230\u4e94\u5e74\u7684\u6536\u5165\u9884\u6d4b\u3002\u4e0d\u4ec5\u8981\u7528\u5047\u8bbe\u6765\u5907\u4efd\u6240\u6709\u4fe1\u606f,\u8fd8\u8981\u7528\u4e8b\u5b9e\u548c\u6570\u5b57\u6765\u5907\u4efd\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<blockquote>\n<p>\u5982\u679c\u6295\u8d44\u8005\u60f3\u542c\u5230\u548c\u4e86\u89e3\u66f4\u591a\u4fe1\u606f,\u8bf7\u505a\u597d\u5145\u5206\u51c6\u5907,\u5e76\u5728\u63a8\u4ecb\u724c\u7684\u672b\u5c3e\u6dfb\u52a0\u989d\u5916\u7684\u4fe1\u606f\u5e7b\u706f\u7247\u3002<\/p>\n<\/blockquote>\n<h2>\u613f\u666f<\/h2>\n<p>Vision\u5e7b\u706f\u7247\u7684\u52a0\u5165,\u771f\u7684\u53ef\u4ee5\u4e3a\u4f60\u7684\u6295\u7403\u589e\u6dfb\u4ef7\u503c,\u7ed9\u6295\u8d44\u8005\u5e26\u6765\u66f4\u5927\u7684\u7b2c\u4e00\u5370\u8c61,\u4f60\u516c\u53f8\u7684\u957f\u671f\u613f\u666f\u548c\u8ba1\u5212\u662f\u4ec0\u4e48,\u4f60\u60f3\u5728\u957f\u671f\u7684\u57fa\u7840\u4e0a\u6784\u5efa\u548c\u5efa\u7acb\u4ec0\u4e48,\u901a\u8fc7\u5728\u4f60\u7684\u6295\u8d44\u8005\u9762\u524d\u6f84\u6e05\u8fd9\u4e9b\u89c2\u70b9,\u4f60\u5bf9\u83b7\u5f97\u6210\u529f\u6295\u8d44\u7684\u8f6c\u5316\u53ef\u80fd\u4f1a\u66f4\u597d,\u5e76\u5728\u4f60\u7684\u53d7\u4f17\u4e2d\u7559\u4e0b\u66f4\u6df1\u523b\u7684\u5370\u8c61\u3002<\/p>\n<p>Vespucci Partners Venture Capital Fund \u8054\u5408\u521b\u59cb\u4eba Julia Sohajda \u521a\u521a\u88ab\u9009\u4e2d <a href=\"https:\/\/www.forbes.com\/profile\/julia-sohajda\/?sh=7cb2b1fb3e2a\" target=\"_blank\" rel=\"noopener\">30u30\u699c\u5355\u7684\u798f\u5e03\u65af<\/a>\u7684, \u786e\u8ba4\u4e86\u6211\u4eec\u7684\u95ee\u9898, \u6982\u8ff0\u613f\u666f\u5c06\u4f7f\u6295\u8d44\u8005\u770b\u5230\u4e1a\u52a1\u7684\u5de8\u5927\u673a\u9047\u548c\u6f5c\u529b, \u6295\u8d44\u8005\u771f\u7684\u53ef\u4ee5 \u201c\u7231\u4e0a\u201d\u8fd9\u79cd\u65b9\u6cd5\u3002<\/p>\n<p>You\u603b\u6709\u6539\u8fdb\u7684\u53ef\u80fd,\u542c\u542c\u4f60\u6536\u5230\u7684\u53cd\u9988,\u4e0d\u7ba1\u662f\u6b63\u9762\u7684\u8fd8\u662f\u8d1f\u9762\u7684,\u7ec6\u5316\u4f60\u7684pitch deck\u6216\u8005\u5546\u4e1a\u6a21\u5f0f,\u6709\u673a\u4f1a\u5b89\u6392\u4e0b\u4e00\u6b21\u4f1a\u8bae\u6216\u8005\u83b7\u5f97\u8d44\u52a9\u751a\u81f3\u88ab\u62d2\u7edd,\u8fd9\u4e9b\u7ed3\u679c\u4e2d\u7684\u4efb\u4f55\u4e00\u4e2a\u90fd\u7ed9\u4f60\u4e00\u4e2a\u65b0\u7684\u89c6\u89d2,\u4e00\u4e2a\u6539\u8fdb\u7684\u673a\u4f1a,\u4e8b\u540e\u548c\u4f60\u7684\u56e2\u961f\u5f00\u4f1a,\u53ef\u4ee5\u6709\u53cd\u601d,\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u5b66\u4e60\u4f53\u9a8c,\u4f60\u53ef\u4ee5\u5728\u4ee5\u540e\u7684\u804c\u4e1a\u751f\u6d3b\u4e2d\u53bb\u5b9e\u65bd\u3002<\/p>\n<p><em>\u4f5c\u8005: <a href=\"https:\/\/fr.linkedin.com\/in\/r%C3%A9ka-orsolya-jakots\" target=\"_blank\" rel=\"noopener\">\u5965\u7d22\u5229\u4e9a\u00b7\u96c5\u5404\u8328<\/a> Exagent \u96c6\u56e2\u54c1\u724c\u7ecf\u7406<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8d5e\u52a9\u5185\u5bb9 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