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class=\"wp-block-verse has-morning-salad-gradient-background has-background\"><strong>\u5982\u679c\u60a8\u9519\u8fc7\u4e86<\/strong> <a href=\"https:\/\/dailynewshungary.com\/cn\/%e5%8c%88%e7%89%99%e5%88%a9%e7%a6%8f%e6%9e%97%e5%a4%9a%e5%b9%b4%e6%9d%a5%e6%9c%80%e5%a5%bd%e7%9a%84%e4%b8%80%e4%b8%aa%e6%9c%88%e5%9c%a8%e9%85%b8%e6%b6%a9%e7%9a%84%e9%9f%b3%e7%ac%a6%e4%b8%ad%e7%bb%93\/\/\">\u5308\u7259\u5229\u798f\u6797\u591a\u5e74\u6765\u6700\u597d\u7684\u4e00\u4e2a\u6708\u9eef\u7136\u6536\u573a<\/a><\/pre>\n\n<h2 class=\"wp-block-heading\">\u8d2d\u7269\u8005\u7684\u5b9e\u9645\u53cd\u5e94<\/h2>\n\n\n\n<p>\u666e\u534e\u6c38\u9053\u7684\u8c03\u67e5\u663e\u793a\uff0c\u5308\u7259\u5229\u7684\u5fe0\u8bda\u5ea6\u8ba1\u5212\u76ee\u524d\u4e3b\u8981\u57fa\u4e8e\u5e94\u7528\u7a0b\u5e8f\uff0c\u7ea6<strong>\u4e09\u5206\u4e4b\u4e8c<\/strong>\u7684\u4f1a\u5458\u4f7f\u7528\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u3002\u6700\u6709\u6548\u7684\u6fc0\u52b1\u56e0\u7d20\u4ecd\u7136\u662f\u719f\u6089\u548c\u5b9e\u7528\u7684\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5b9a\u671f\u6298\u6263<\/li>\n\n\n\n<li>\u4e0e\u8d2d\u7269\u7bee\u4ef7\u503c\u6302\u94a9\u7684\u4f18\u60e0<\/li>\n\n\n\n<li>\u751f\u65e5\u5956\u52b1<\/li>\n<\/ul>\n\n\n\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u62d2\u7edd\u52a0\u5165\u7684\u4e3b\u8981\u539f\u56e0\u4e5f\u540c\u6837\u4e00\u81f4\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4eba\u4eec\u770b\u4e0d\u5230\u5b9e\u5b9e\u5728\u5728\u7684\u597d\u5904<\/li>\n\n\n\n<li>\u4ed6\u4eec\u4e0d\u60f3\u8981\u66f4\u591a\u7684\u8425\u9500\u4fe1\u606f<\/li>\n\n\n\n<li>\u4ed6\u4eec\u4e0d\u60f3\u4e0b\u8f7d\u53e6\u4e00\u4e2a\u5e94\u7528\u7a0b\u5e8f<\/li>\n<\/ul>\n\n\n\n<p>\u5bf9\u4e8e\u54c1\u724c\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u8b66\u544a\uff1a\u5982\u679c\u8be5\u8ba1\u5212\u8ba9\u4eba\u611f\u89c9\u662f\u4e00\u79cd\u4ea4\u6362\uff08\u4ee5\u6570\u636e\u548c\u6ce8\u610f\u529b\u6362\u53d6\u5fae\u4e0d\u8db3\u9053\u7684\u4ef7\u503c\uff09\uff0c\u5ba2\u6237\u8981\u4e48\u4f1a\u5ffd\u7565\u5b83\uff0c\u8981\u4e48\u4f1a\u9009\u62e9\u9000\u51fa\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6ca1\u6709\u653e\u4e4b\u56db\u6d77\u800c\u7686\u51c6\u7684\u79d8\u8bc0\uff0c\u4f46\u8981\u660e\u786e\u4f18\u5148\u4e8b\u9879<\/h2>\n\n\n\n<p>\u666e\u534e\u6c38\u9053\u5f3a\u8c03\uff0c\u6ca1\u6709\u653e\u4e4b\u56db\u6d77\u800c\u7686\u51c6\u7684 &#8220;\u6700\u4f73 &#8220;\u5fe0\u8bda\u5ea6\u8ba1\u5212\u3002\u4e0d\u540c\u7684\u6a21\u5f0f\uff08\u57fa\u4e8e\u79ef\u5206\u7684 &#8220;\u8d5a\u53d6\u548c\u6d88\u8017&#8221;\u3001\u5206\u7ea7\u8ba1\u5212\u3001\u8ba2\u9605\u6216\u6df7\u5408\u6a21\u5f0f\uff09\u9002\u5408\u4e0d\u540c\u7684\u8d2d\u4e70\u6a21\u5f0f\u548c\u52a8\u673a\u3002\u9002\u7528\u4e8e\u98df\u54c1\u6742\u8d27\u7684\u6a21\u5f0f\u53ef\u80fd\u4e0d\u9002\u7528\u4e8e\u7535\u5b50\u4ea7\u54c1\u6216\u91d1\u878d\u670d\u52a1\u3002<\/p>\n\n\n\n<p>\u5c3d\u7ba1\u5982\u6b64\uff0c\u8be5\u62a5\u544a\u7ed9\u5404\u884c\u5404\u4e1a\u5e26\u6765\u7684\u5b9e\u9645\u542f\u793a\u662f\u4e00\u81f4\u7684\uff1a\u89e3\u51b3\u6469\u64e6\uff0c\u660e\u786e\u4ef7\u503c\uff0c\u8861\u91cf\u91cd\u8981\u56e0\u7d20\u3002\u5728\u6570\u636e\u65e5\u76ca\u9a71\u52a8\u5fe0\u8bda\u5ea6\u7684\u65f6\u4ee3\uff0c\u73b0\u5728\u5c31\u505a\u51fa\u57fa\u4e8e\u8bc1\u636e\u7684\u51b3\u7b56\u7684\u4f01\u4e1a\u53ef\u80fd\u4f1a\u5851\u9020\u5176\u591a\u5e74\u7684\u5e02\u573a\u5730\u4f4d\uff0c\u800c\u90a3\u4e9b\u4f9d\u8d56\u5047\u8bbe\u7684\u4f01\u4e1a\u5219\u6709\u53ef\u80fd\u6d6a\u8d39\u8425\u9500\u5f00\u652f\uff0c\u5374\u65e0\u6cd5\u5efa\u7acb\u771f\u6b63\u7684\u5fe0\u8bda\u5ea6\u3002<\/p>\n\n\n\n<pre class=\"wp-block-verse has-morning-salad-gradient-background has-background\"><strong>\u4e0b\u4e00\u6b65\u662f\u4ec0\u4e48\uff1f<\/strong> <a href=\"https:\/\/dailynewshungary.com\/cn\/2026-%e5%b9%b4%e5%8c%88%e7%89%99%e5%88%a9%e7%9a%84%e7%94%9f%e6%b4%bb%e6%88%90%e6%9c%ac%ef%bc%9a%e6%88%bf%e7%a7%9f%e3%80%81%e6%97%a5%e7%94%a8%e5%93%81%e3%80%81%e4%ba%a4%e9%80%9a%e5%92%8c%e6%af%8f\/\/\">2026 \u5e74\u5308\u7259\u5229\u7684\u751f\u6d3b\u6210\u672c\uff1a\u623f\u79df\u3001\u98df\u54c1\u6742\u8d27\u3001\u4ea4\u901a\u548c\u6bcf\u6708\u9884\u7b97<\/a><\/pre>\n\n<h2 class=\"wp-block-heading\">\u5e38\u89c1\u95ee\u9898 &#8211; \u5308\u7259\u5229\u7684\u5fe0\u8bda\u5ea6\u8ba1\u5212<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1777558071487\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How many loyalty schemes do shoppers in Hungary typically join?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>PwC Hungary\u2019s survey of digitally savvy shoppers found they belong to u003cstrongu003esix loyalty programmes on averageu003c\/strongu003e, though active use is far lower.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1777558087018\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Why do so many people stop using loyalty apps?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The biggest reported pain point is u003cstrongu003etechnical failureu003c\/strongu003e (cited by u003cstrongu003e53%u003c\/strongu003e), followed by complicated registration and rewards that do not feel worth the effort.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1777558103906\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Which sectors see the strongest willingness to join?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>PwC found the highest openness in u003cstrongu003egrocery (41%)u003c\/strongu003e and u003cstrongu003edrugstores (30%)u003c\/strongu003e, with weaker interest in areas like electronics and banking.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1777558118275\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Are loyalty programmes mainly about discounts?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>PwC argues modern loyalty is shifting towards u003cstrongu003eexperience, personalisation and data-led valueu003c\/strongu003e, not endless price cuts that can erode margins.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1777558131282\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What should a \u201csuccessful\u201d loyalty programme measure?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The report says brands should decide early whether they are trying to lift u003cstrongu003eretention, purchase frequency, basket value or customer lifetime valueu003c\/strongu003e \u2014 and track those KPIs consistently.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u7b80\u8981\u8bf4\u660e\uff1a \u5728\u5308\u7259\u5229\uff0c\u5fe0\u8bda\u5ea6\u8ba1\u5212\u65e0\u5904\u4e0d\u5728\uff1a\u7cbe\u901a\u6570\u5b57\u6280\u672f\u7684\u8d2d\u7269\u8005\u5e73\u5747\u53c2\u52a0\u4e86\u516d\u4e2a\u8ba1\u5212\uff0c\u4f46\u53ea\u6709\u4e09\u5206\u4e4b\u4e00\u591a\u4e00\u70b9\u7684\u4eba\u79ef\u6781\u4f7f\u7528\u8fd9\u4e9b\u8ba1\u5212\u7684\u597d\u5904\u3002\u666e\u534e\u6c38\u9053\u5308\u7259\u5229\u516c\u53f8\u7684\u4e00\u9879\u6700\u65b0\u8c03\u67e5\u663e\u793a\uff0c\u5308\u7259\u5229\u5e02\u573a\u7684\u5fe0\u8bda\u5ea6\u6307\u6570\u4e3a 51%\uff0c\u8868\u660e 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