Fifty Pairs of Shoes
 – The story of one of Hungary’s most influental blogs

Vivien Nagy started off her blog ( in 2013, and has since been steadily editing and building it up. Currently, in addition to her own publications, she creates content for YSL Beauty and Kérastase, but her collaborating partners include other, successful fashion companies, including Luisaviaroma, Ralph Lauren, Revolve and H&M. Her mission statement is to provide continuous inspiration for the conscious, independent, modern woman.

An interview by Tropical Magazine.

You’re one of Hungary’s most influential blogger/vlogger. What was your goal in starting?

To tell the truth, I did it on a whim, I didn’t really plan much, just started doing it. I registered on, created a simple template for the site, and started posting. It totally started as a hobby; I just wanted to share my style with the world. I only observed both national and international fashion from afar; I never would have thought, not even in my wildest dreams, that years later I would have the opportunity to work together with these brands.

Your blog is called “Fifty Pairs of Shoes.” Where did the idea for it come from?

I was in a huge dilemma, because I didn’t know what to name my blog. I brainstormed for weeks trying to come up with something unique, to no avail. One day, I woke up and had the idea to count the number of shoes I had.

In the end, it turned out I was the proud owner of fifty pairs thereof, which was how the blog got its name.

Which are your most central topics?

Mostly fashion and current trends, but I write about cosmetology, travel and even lifestyle on occasion, too.

Since fashion is your most central topic, I have to ask, what style is closest to your heart?

Casual, elegant, and always a bit eccentric, revolutionary. I don’t consider myself subversive, but I do like stretching boundaries.

Which companies do you prefer to work with?

I had and still have collaborations which are very dear to my heart. The most important thing is – and something which I always take into consideration – is a brand’s mission statement and quality. A brand could be a huge name but if I disagree with them, no matter how much they pay, I still wouldn’t work with them.

On your Instagram page, we can see that you travel a lot. What places have you been to?

I love traveling.

If I can, I travel to several places within a year, to broaden my horizons and discover new things. This year, I have been to Greece, the US, Sweden and France.

You have connected your blog to your YouTube channel, your vlog. What are your experiences regarding this?

Ah, yes, filming… When I kicked off my YouTube channel in the January of 2016, I had no idea what I had signed up for. It requires an unimaginable amount of work, if you want to create quality content; you have to be a cameraman, film editor, production manager, anchorman. Now, after two years of vlogging and 100 published videos, I still feel like a total amateur, I still have so much to learn.

But this medium is immensely powerful, and I feel that the more work it requires, the more excitement it makes passing on a story, a mood, an experience. I like doing it, but it swallows up a lot of my time and money, and I hope that after a few more years I will feel the investment will have been worth it. Currently my boyfriend helps me with recording and editing the videos, but in due time I’d like to put together a little team, too, so as to be able to create content for brands and collaborators and not only for my own platforms.

What are your plans for the future?

Even though I do consider myself a Hungarian blogger and love the community I managed to build up at home, I would like to build my brand on an international scale and broaden my community.

I would like to show, in foreign countries, what the Hungarian world of fashion is like, and bring Hungarians closer to the international scene. I don’t know, as of yet, just how I will manage this, but life is an adventure, isn’t it?

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Source: by Anita SZABÓ-KÓRÉ – Tropical Magazine