The Rise of Tiktok: How short-form videos are revolutionizing social media 

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Viral dance trends, catchy content, short recipes, and tutorials; Tiktok has it all! Launched back in September 2016, Tiktok has risen to dominate the social media body and continues to do so. And how could it not when it offers its users personalized and engaging content just a click away? The real question that arises here is how this platform has impacted the social media scenario and why is so addicting? 

It is quite safe to say that one of the leading basis for Ticktock’s immense popularity amongst the masses is due to its unique short-form video format. With the recent duration for ticktock video increased to 10 minutes, these to-the-point videos are dominating the social media circle. 

Unlike previous social media counterparts, TikTok’s unique “FYP” (For You Page) algorithm personalizes its user’s homepage by showing content that is relevant to the user’s interests instead of having its users search for the preferred content. This algorithm is what makes ticktock so addicting, all the content on the homepage is personalised specifically for the user. All it takes is watching a few videos of one’s own interest and within seconds, the FYP is arranged according to that. This unique feature compared to other social media platforms not only introduces us to our preferred content but also introduces us to creators with similar interests. This has given rise to safe online communities where people can easily talk about their similar interests, bond over them and make new relations. But, don’t let the application’s recreational nature be its only value. 

Ticktock has an easy capability of making or breaking an individual’s career. The “under 30 seconds” dance challenges, lip sync challenges, and acting challenges have given passionate artists the perfect opportunity to explore their talent and benefit from it. The discovery of many successful artists solely due to their massive fan base is a testament to the claim. 

Ticktock has altered the marketing scene dramatically as well. Now, instead of investing loads of money into billboards and advertisements, companies have taken a smarter approach of marketing their product of platforms like Ticktock. Since the content found on the app is concise hence attention-grabbing, every brand is bringing their A-game to the front with catchy templates, audio and video ideas to market their product. Companies that have retorted to Ticktock as means of marketing have observed a rise in user engagement and sales by 4 times. Ticktock is especially a blessing for small businesses that can’t afford to invest huge numbers in marketing. These small businesses solely rely on Ticktock and it’sengaging short-form video format to attract new customers and establish themselves in the market. 

Over the past six years, Tiktok has altered the social media scene quite dramatically, just like its entertaining trends. The application has served to be the initiator of crisp and quick video format that is now “the content of the future”. It is no surprise users all around the globe have taken to this platform whose popularity will only continue to grow.