Permanent price reductions at Lidl Hungary in two crucial categories

Lidl has made significant price cuts in two product categories. According to the supermarket chain, the discounted prices for bakery products and poultry meat will remain in place for the long term.

Lidl has cut the prices of dozens of bakery products as part of its year-long price reduction programme. What is more, the price of most Hungarian fresh poultry meat has also been permanently reduced. In total, more than 600 products have been reduced since January as part of the price reduction programme, Pénzcentrum reports.

Lidl informed Pénzcentrum that in line with the government’s efforts, it is continuously working to bring down food inflation. Among the products that have been cut in price are basic foodstuffs and a number of popular and sought-after items.

Poultry meat and bakery products cheaper

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The supermarket chain has permanently reduced the prices of most of its Hungarian fresh poultry meat, which can be as much as 10% lower for some products.

This means paying less for meat such as turkey breast, turkey leg fillet, turkey wing, turkey neck, turkey gizzard, turkey liver, turkey minced meat and chicken liver, chicken neck, chicken gizzard, chicken leg fillets, chicken soup packets, chicken drumsticks, duck legs and duck breast fillets, but also GMO-free poultry products will be cheaper.

“We have permanently reduced the consumer prices of 30 Hungarian poultry products, which are a staple of Hungarian cuisine and are included in the shopping basket of almost every customer,” said Judit Tőzsér, Head of Corporate Communications.

The supermarket chain has a wide range of bakery products, dozens of which have been priced even lower than before. Judit Tőzsér said that a quarter of the current bakery supply is affected by the latest measure. Several bakery products are up to 15 percent cheaper.

Pénzcentrum has also learned that in addition to its weekly promotions, the chain also offers additional discounts to its customers. The “We give more” (“Többet adunk”) promotions offer a 20-50% discount on products instead of the mandatory 15%.

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