How to Create YouTube Video Podcasts That Perform – 2024 Guide

Video podcasts are a big thing in 2024. As marketing assets that connect with audiences, video podcasts drive engagement and increase brand awareness. Their ability to stand out among audio podcasts should not be discounted either.

If you’ve been wondering what a video podcast is and how to make one, then this guide will tell you everything you need to know about creating amazing video podcasts for your brand.

Preparing for launch

Finding your niche is a crucial aspect of creating a successful podcast. Start by identifying your personal interests and areas of expertise. Consider topics that really excite you and match your knowledge. Passion will fuel your motivation and help you create interesting content.

Research your target audience. Conduct thorough research to understand the preferences and interests of your target audience. Analyze existing podcasts in your niche to identify gaps or untapped topics. This will allow you to reach a specific audience and stand out from your competitors.

Setting up your studio

You should start with the equipment that you have on hand. Any headphones and microphone capable of transmitting sound normally will do. Using inexpensive technology, you can immediately understand whether the podcast genre is right for you. If you change your mind, you won’t have to wonder what to do with expensive purchases that have become unnecessary. You can even start with your phone: let’s say, the iPhone has pretty good voice recorders, and in general you can start recording on the iPhone.

Attracting listeners

First impressions matter. Imagine watching a sea of ​​YouTube videos. What catches your eye? This is often a thumbnail—a miniature representation of the content. A well-designed thumbnail can make all the difference in who clicks or scrolls through your video.

YouTube’s algorithm takes CTR into account when recommending videos. A high CTR indicates that viewers find your thumbnail intriguing and relevant. Therefore, taking the time to create attractive thumbnails pays off.

Optimize your podcast

Think about the name of the podcast so that it is memorable, meaningful and, if possible, reflects the topic. This will greatly increase your podcast’s chances of being found by an audience.

It is also important to note the importance of ordering podcasts and correctly describing each episode. Spend a little more time on these things to make your podcast look complete and easy to listen to.

Work on Engagement

When you get comfortable, you can start playing with the form: a single format does not mean that you can’t be creative, take a step to the side and dilute the releases with new features. For example, you do an interview and insert some kind of narrative into it.

If you are doing a solo podcast and just talking about something, then you can diversify it with an interview with the author of the podcast on a similar topic. There’s nothing wrong with format games like this.

The main idea is that the listener understands what to expect from the episodes and can form a user habit: usually the podcast is turned on at a certain time, for example, when they are driving to work, or when they are running, or when they are cleaning. A podcast is a comfort zone, and the listener wants to have fun, not face a new source of stress.

If you suddenly realized that you really want to change the format, turn the interview into a narrative, or move from a solo format to a conversational one, then you can do this – but it’s better to do it between seasons. Wrap up the first season and give listeners a heads up about what’s to come in season two.

SEO for a YouTube Podcast

YouTube is the second most popular website in the world. For this reason, YouTube SEO has become a reality. And, if you use keywords, tags, descriptions and titles correctly, you will expand your listener base.

15% of video streaming platform traffic comes from search engines. And, in addition to video-only searches, Google often shows YouTube content among the first page results for relevant queries.

So, investing in YouTube SEO is a great way to get your podcast noticed on Google.

Securing the future of the podcast

When you have already registered, uploaded everything and started making podcasts, you need to know: it’s better to upload a podcast once a week. If you update less frequently, the sites will not perceive your podcast as new and relevant, and it may not appear in the tops. It has been noticed that algorithms do not like those podcasts that are updated daily – so once a week seems like the best option. But algorithms change frequently, so you need to keep an eye on it.

Immediately ask your friends and acquaintances to give you hearts, stars, write good comments on platforms – all this will bring your podcast to the top. Don’t be shy, because this will give the first impetus, and then, if the podcast is good, other people will listen to it and will also give hearts and stars. Ask listeners to leave ratings and write comments in the episodes themselves.

Platforms can rank your podcast at the top of both the overall app and separate collections, for example, in “New Products”. Write to the platform, explain why your podcast is special, why it needs to be featured, what new it will give to users. If you are tagged, the number of listeners will increase immediately. This is a very good tool for promotion.

Conclusion

To increase the chances of success with your first podcast, follow these simple rules: decide on a topic and idea, choose a suitable format, write an outline and script for each episode, prepare your equipment, and start promoting your product. A team of professionals from Top4SMM will help speed up your path to success. To view more about cooperation opportunities, go to our website.

Podcasting is an area that still has a huge amount of room for new creators and interesting ideas. If you want to try yourself in this genre, now is the time to do it, because the podcast market is growing, as is the number of listeners.