Music video promotion on YouTube: best tactics & examples

When it comes to pushing the popularity of a music video, there is no better option than uploading it on YouTube. This is not only the most specified platform for videos but also a huge search engine that can help your clip to reach an enormous number of people in a short term. Besides, YouTube is a cheaper and more reliable method to get your music discovered by the audience that you need, hence you will secure your growth. The power of YouTube is its simplicity and understandable algorithms for promotion, which allow you to build a relevant strategy and adjust it as you go. 

Nowadays, you can even boost your videos manually, and this can be fully legit, in case you find a trustworthy service. Such practices help to beat the competition and squeeze in the industry quickly. But before you decide to buy YouTube views or likes, remember that this isn’t a substitution for the organic users, but the method to build up the stairway to better recognition. In this article are gathered the methods that can help young artists to share their music on YouTube and get noticed by the audience. 

Attracting The Audience That Is Already Engaged By Similar Content

In other words, you can start your promotion on YouTube by choosing the format of cover songs. 

This way you can attract the attention to your talent by exploiting the melodies that were already popular.

• Don’t forget to include similar keywords in your descriptions and titles. 
• Manage the copyright issues before you start your campaign. Check out the guide for covers, to make sure you don’t violate YouTube policy. 
• Cover is basically a version of the original track, and the original has to be easily recognized, or else you risk receiving a negative reaction to your video, as users’ expectations don’t meet the reality. 

Damien Hong, Digital Marketing Specialist highlighted: Such a strategy requires mostly talent – technicalities can be forgiven by the audience if they hear something valuable and beautiful. However, you must aim for a clean sound and pleasant image, to retain the viewers that you get. 

Recording and filming covers is a good format of content for musicians, who can use their channel not only for gaining popularity among the public but getting job offers as well. 

A significant factor in your promotion on YouTube here will be the ability to match the right audience for your music. Before uploading your videos, make sure you did thorough research that proves that this composition will be a total blast among the potential viewers. Remember that music videos have the potential to be spread via YouTube Music, enhancing your popularity too. 

Using Paid Advertising On YouTube For Music Video Promotion

This method of driving the interest of the potential fans to your channel is quite controversial. First of all, it isn’t free, and secondly, many people either have a YouTube Premium Account or simply click through the appearing Ads without being attentive to the sound they hear. In comparison to the potential of covering popular songs, this method is more complicated and less effective. 

Damien Hong’s note: many guys try to push their music through Ads on YouTube. But I am not sure that this method works well. I wouldn’t recommend using Advertising for musical promo. Commercials will remain commercials, and mostly, advertising irritates users. Users do not expect to hear music, and they are not ready to accept it, so you can lose a lot of fans due to the basic feeling of irritation that people feel when their videos are interrupted by a commercial. 

Virality Is Your Weapon

Music is one of the biggest pleasures for people, and it can be compared to the language that is easy to understand for everyone. And when the versatility of music is combined with the viral potential of the visual support, it gives a huge kaboom on social media. YouTube is a perfect stage to perform a revolutionary promotion. The question is that if you have a good enough material:

• Catchy melody
• Funny/awkward words
• Bright and original visuals
• Memorable style and details 

However easy these points may seem, the fact is that to make a video go viral on YouTube, you have to rely on your luck in some sense. You also have to drop this bomb on the right audience, or else you won’t get the effect you wanted. 

Damien Hong: oh, this way of popularity on social media is my favorite, but it depends on many factors. And the most significant one, which is actually quite rare, is a personality that creates the material. Genuine awkwardness and originality cannot be faked and simply added to the mix. Well, it is worth mentioning that going viral mostly works for kinda freaky things. 

The most famous case of viral promotion of a music video is “Gangnam Style” by PSY. This video still holds a record for the number of views on YouTube. 

PSY is an ultimate case of success, where all the factors of virality were brought together and made him a world-scale star in few days:

• Incredibly sticky melody
• Memorable dance moves
• Original visual representation and details
• Unusual style of the performer himself
• Awkwardness!

The phenomenon of this video, and song, is that it has given not only a great trampoline for PSY’s career, but also started a wave of interest to the Asian modern pop culture in general, allowing many young Asian performers, collectives, and musicians to shine bright on the world stages. 

Many other performers tried and still try to do the same thing as PSY and piggyback on his idea. None of them have the same results. The uniqueness of this singer is that he and his marketing team had guessed perfectly the time for their video. 

The Following Steps

The first thing you must do, as you have managed to attract the attention to your channel, you can dilute the playlists with your original content. And on this stage, you should put much effort into creating a worthy social media strategy. Here are the common tips for beginners on YouTube: 

• Examine SEO. This is your main weapon when you want to make your video discoverable for the audience. By providing relevant keywords for your titles and video descriptions, you assist YouTube’s algorithms to categorize your materials properly and ensure that your videos appear before the sight of potentially interested viewers. 
• Intrigue the audience, but give them hints. On YouTube, you can heat the interest of your subscribers to your upcoming videos, using other videos! For example, a teaser to a new song by Justin Bieber has acquired over 4m views! Just a teaser! 

• Focus on your quality. Most of all, people appreciate the quality of the content that they consume. And in the case of music, your personality may not play such a big part, if you produce incredible tunes. This is a story that happened to The Weeknd, who has gained a huge influence on YouTube without revealing his face and persona to the fans until he has become a real star. 
• Seek ways for cross-promotion. When you begin promoting your content through social media, you must understand that it is impossible to concentrate your efforts on a single platform and wait for the miracle to happen. As YouTube can serve as your main storage and exposition of your materials, you should use other social platforms to drive the traffic to it. For example, you can use Reddit to communicate with other people and ask them to check out your profile on YT.  

Conclusion 

In this article are gathered top methods that will help young talents to establish and grow a channel on YouTube that will assist them in climbing the top of ratings. Many artists are exposing themselves in social media, and for a good reason. Here, you can easily find and connect your target audience, receive valuable insights about your performance, analyze the competition and get useful connections and offers. 

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