Everything you need to know about an e-commerce proposal

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For many potential clients, it can be hard to decide which e-commerce expert to work with. This is especially true considering that there are now many businesses that are operating online. 

Think about this, they need to figure out the looks of the virtual store, the features they require, payments they can accept, and many more. The good news is that an ecommerce proposal PDF can simplify this. You can use it to explain the project to your clients and how your services can provide what the clients need. This article discusses everything you need to know about an e-commerce proposal.

Understanding an e-commerce proposal

An e-commerce proposal is just a document that you can use to recommend a solution to a client’s business problem. It’s designed to catch their attention while they are reading through it. Ideally, you want to convince your clients that you are an expert for the job.

Many clients are looking for the best experts to work with either by adding an e-commerce store or changing their current store to make it profitable. Unfortunately, most e-commerce experts tend to make things more complicated than they should be. They can get into technical details and jargon without telling a client how these things can benefit them.

Good e-commerce proposals usually don’t make these assumptions. Instead, a proposal identifies the problem of a specific business and recommends a solution. 

Sections of an e-commerce proposal

Remember that e-commerce is a generic term that covers many projects. These include a single-page website with a single product and huge catalogs with many SKUs, search options, and many more. Therefore, it’s a good idea for e-commerce proposals to adapt to the scope of a specific project.

That said, some e-commerce proposals need to have as many sections as possible. After all, this is what many clients prefer, and it can improve your chances of finding a project.

For example, if you want to add e-commerce capabilities to a current site, then consider putting e-commerce goals. You can talk about the business problems, the reason for adding an e-commerce store, and many more. Also, tell the client why they need to do it now. 

You can talk about the new e-commerce store, but this should be a broad overview of what it will look like. Explain how the new e-commerce store will work and how it will improve their business.

Besides this, you need to explain the scope of services that you offer. You can be specific about the design of the e-commerce store website, product pages, shopping cart, the fulfillment process, and even particular features, such as measuring videos and sizing charts. Also, tell the potential client what is not included, such as product photographs or copies. 

You need also explain how much it will cost the client for you to offer an e-commerce solution. You can choose to utilize a table to split the amount into different sections like project fees, platform fees, and many more.