1st Hungarian luxury bitter brand ready: the Zwack Unicum’s Trezor XO

Zwack Unicum reached another milestone in its 230-year-old history: they created a new Hungarian bitter brand, the Unicum Trezor XO. The exclusive herbal liqueur is the 1st Hungarian drink brand in the luxury segment. They said tradition and innovation were blended in the spirit, and its taste brings you the luxurious feeling of living.

1st Hungarian luxury bitter brand

According to turizmus.com, XO means “Extra Old” in the name of the new Hungarian spirit. That is because it was aged in oak barrels for ten years. The luxury brand received its unique flavour in French champagne barrels. The liqueur contains more than 40 herbs. Its fragrance contains vanilla and tropical spices, but you can also smell the special barrel in it. Its taste is also unique not just because of the many herbs blended to create it but because of its oaky and chocolate-like flavours.

Photo: Unicum Hungary/FB

The exclusive liqueur commemorates Péter Zwack (1927-2012). They started to age the first blend a year after his death. Mr Zwack was a Hungarian businessman, investor, philanthropist and diplomat. He was CEO of the company between 1987 and 2008. Between 1990 and 1991, he served as Hungary’s Ambassador to the United States.

He was born in 1927 in Budapest. However, he had to flee the country in 1948 when the Communists nationalized their factory. Béla Zwack remained and gave a false recipe to the Communists, while János and Péter (the grandson and great-grandson of the founder, József Zwack) fled to the United States. Péter returned after the Fall of Communism and worked even as an MP.

Photo: Unicum Hungary/FB

A limited number of bottles

The Unicum Trezor XO was aged in one of the most secretive parts of their cellars on Soroksári Street, accessible only for family members. Trezor XO was the longest product development in the company’s history, lasting for ten years and hidden from anybody’s eyes.

According to turizmus.com, the company plans to sell only 2-3,000 bottles of the unique product every year. 3,200 bottles were made from the first blend of 2013. So far, they have sold 2,000. The bottles are special too since they are not spherical but angular. HERE is a reels video of it.

The bottles are numbered, making them even more exclusive. All vintages will have their special character since there are no two identical harvests. They keep 200 bottles in the Trezor from the first blend all written by Sándor Zwack.

Photo: Unicum Hungary/FB

Selling Trezor XO started on 10 October, but there are no more available bottles.

Read also:

• CNN: The history of Unicum, the famous Hungarian bitter – read more HERE
• What is the secret of the world-famous Hungarian bitter, Unicum? – click HERE for more