Hungary was voted one of the best meeting destinations in Europe. Our country improved its position on the basis of the results of seventy-five qualitative indicators.
Hungary has been ranked among the most attractive scientific and business event destinations in Europe, according to the annual MTLG (Meeting Experience Index) methodology, which is the benchmark for the conference industry, turizmusonline.hu reports. In the XL category, Budapest scored 4.55 out of a maximum of 5, according to a newly published report by the international MTLG.
“Budapest achieved a better result this year compared to 2021, thanks to the excellent congress infrastructure and the destination marketing work of the Hungarian & Budapest Convention Bureau,” said Gorazd Čad, co-founder of Conventa, CEO of Toleranca Marketing and Meetings Star project leader.
In 2022, 125 destinations were assessed, including all the top conference and business destinations in New Europe. The systematic, structured and analytical process includes a number of indicators that event organisers consider key.
The concept of New Europe is used to describe a business events sector that has changed its values and objectives post-Covid, underlining that the time of certain old ways of thinking, focused solely on business results, is over.