Magyar Telekom’s Christmas campaign this year focuses on the value of caring and personal contact. The core of the campaign is a TV spot starring Róbert Koltai in Hungary, which will be shown in eight other European countries, says Kreatív.
This year, Magyar Telekom won Deutsche Telekom’s international Christmas tender with the idea of DDB Budapest, so the TV spot developed in Hungary and
the creative elements of the campaign will be used in a total of 9 countries in a single Telekom campaign such as Croatian, Northern Macedonian, Polish, Romanian, Austrian, Czech and Slovakian viewers can also watch.
There has never been such a large-scale campaign cooperation between DT countries before.
During the epidemic period, we experienced both how much we can do with digital tools and how important face-to-face meetings are for us.
The aim of the campaign is to highlight the importance of caring, while bringing the wonder of Christmas back into our daily lives.
Last December we were sadly without the usual Christmas magic. Families reduced the number of face-to-face encounters to a minimum in order to protect the people who matter most, their loved ones.
This caused a serious void in everyone.
This is especially true for grandparents and grandchildren, who are bound together by a special, intimate bond within each family. Although many elders learned tricks during the epidemic to keep in touch with the rest of the family digitally, the magic of Christmas is in the memorable face-to-face encounters.
The campaign responds to this universal insight with a heartfelt story centred on the reunion of a grandfather and his granddaughter.