First CUPRA Terramar rolls of Audi Hungaria line

The first CUPRA Terramar model rolled off the production line at German car maker Audi’s factory in Győr (NW Hungary) on Friday.

Audi Hungaria chairman Michael Breme said production of the “sister brand” would contribute to high capacity utilisation at the plant for the next five years.

Photo: Facebook/Joó István

Audi Hungaria director for vehicle production Zoltán Les said the Terramar was produced on the same platform as the Audi Q3.

CUPRA CEO Wayne Griffith said the brand, launched in 2018, had sold over 700,000 units in six years.

István Joó, the head of the Hungarian Investment Promotion Agency (HIPA), said that the more than 700 companies in Hungary’s automotive industry employed 150,000 people directly.

Recent investments could double the annual output of the sector in a few years, raising it to over 1 million units, he added.

After the market launch of the Terramar, about 300 of the vehicles will be produced each day.

Last year, Audi Hungaria produced over 170,000 vehicles and 1,600,000 engines.

Read also:

• Audi unveils the CUPRA Terramar: new model to be manufactured in Hungary