Hungarian billionaire, founder of LiveJasmin, bought himself into Playboy

György Gattyán, the father of LiveJasmin, an adult camming website, bought himself into the 68-year-old Playboy and believes, thanks to his investment, he could renew the franchise. His investment is worth HUF 112 billion (EUR 273 million), and the markets welcomed the news positively.

Gattyán to invest USD 300 million into Playboy franchise

According to Blikk, Gattyán is one of the wealthiest Hungarians. He became a minority shareholder in the iconic Playboy, one of the oldest erotic magazines. The paper, founded by Hugh Hefner, is present in 180 countries and has more than 80 million readers and followers. Today, the company runs Playboy TV, clubs and stores.

Based on information shared by the Securities and Exchange Commission of the USA, Gattyán plans to invest USD 300 million in Playboy through his Luxembourg company, Byborg, in 15 years. That means he will support the expansion of the franchise with USD 20 million every year until 2039. Furthermore, he will run Playboy’s online services and products.

Shares skyrocket

Tamás Nemes, the communications director of Gattyán’s Docler Holding, said the market’s reaction to the acquisition was positive. Following the announcement, Playboy’s shares increased by 40-50% on average.

According to the agreement, Gattyán would bring more readers and viewers to the franchise. They aim to create premium online entertainment worldwide and expand the Playboy brand. In 2020, the company ceased to print Playboy magazines.

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