Prezi has purchased Infogram
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Infogram, which operates in the Latvian capital, Riga, became the property of Prezi, according to Index.hu.
Every major Hungarian startup’s purchase shows the success of the enterprise, but a business that was declared today took place differently, as it was not an excellent Hungarian company that was bought from abroad, but a Hungarian enterprise that purchased another internationally known company.
Prezi is well-known in Hungary, and at least 85 million users of them know them. They are supporters of domestic influential people and the enterprise culture. They were particularly active last year: they published a product of business last summer, and in the end of this year’s April, they unveiled the innovative Prezi Next platform. Furthermore, they are currently working on a presentation that can be projected in extended reality.
Infogram might be familiar as well, as the online graph creator is frequently used by Hungarian portals like Index. The Latvian company has around 3 million registered users, and, because many media enterprises are also included among these, web users might have seen the graphs made with their creator roughly one and a half billion times. As Infogram’s graphs appear in the media, they could reach significant growth, because many readers began to use the graph creator in their own company.
Spectacle and trust
“We are always thinking about how our users could tell stories with fascinating visual tools. The technology based on Prezi Next makes it possible to edit content in an extended reality. But we have also seen that it is not rare that the data becomes itself what make users put their trust in us.
Infogram is the best in displaying data, and they can succeed in catching the audience’s attention”, general manager of Prezi Péter Árvai stated.
“A graph is just a graph, a part of a story to tell, but sometimes the data plays the most important role. If we display information in a coherent and catching way, then it helps the intuitive reception of the whole story,” general manager of Infogram Mikko Järvenpää added. The two leaders answered Index’s questions from San Francisco through a video conference.