Price cuts at Hungarian supermarket chain: dozens of products to be cheaper

Good news for shoppers: the Hungarian supermarket PENNY is permanently reducing the prices of a total of 80 dairy products in two phases. The discount will be up to 20 percent for some products. Figures show that shoppers are paying more and more attention to the promotions, so whichever retail chain can give the most for the least amount of money wins the so-called “price war”.

80 products to be permanently cheaper in the Hungarian supermarket

PENNY is reducing the prices of 80 dairy products in two phases. The supermarket chain informed Pénzcentrum that the discount can reach up to 20 percent for some products.

The supermarket chain first cut the prices of 40 of its dairy products on 4 June. Then, from 8 June, a further 40 milk-based products will be available at even lower prices.

The change will affect own-brand and supplier-branded dairy products from domestic suppliers. So, in addition to various milks, cheeses, yoghurts and butters, many products from the recently completely revamped Sissy product family will be available at lower prices, PENNY informed the news portal.

Even 20 percent discounts can be expected

The average discount for each category concerned is as follows:

milk up to 14 percent
cottage cheese products up to 11 percent
and cheeses up to 16 percent

Goods at permanently low prices are available in all 229 shops, PENNY informs. What is more, the discount can be as high as 20 percent from 8 June.

Demand for discounts grows

“Generally speaking, the recent economic difficulties have led to an increase in demand for discounted products. Shoppers have started to shop down (for example, choosing private label alternatives instead of branded products). Thus, the demand for higher value, premium products has decreased. It is obvious that consumer baskets have changed, and buyers are looking for cheaper alternatives for a certain type of product,” Géza Vincze, Purchasing Director, replied to Pénzcentrum’s inquiry.

PENNY aims to offer the best prices to customers

The expert added that when negotiating prices with suppliers, they always aim to get the best possible price for their customers. “We constantly monitor customer needs and consumer trends and tailor our range accordingly. We always think in terms of long-term cooperation with our partners, and we are constantly working with our suppliers to provide customers with competitive products”.

Mr Vincze also said that PENNY works closely with Hungarian suppliers and producers. As a result, it passes on the reduction in raw material prices to consumers.

Yesterday, we shared some good news from one of Hungary’s biggest retail chains, Lidl, as well: read about it HERE.

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1 Comment

Be NOT FOOLED - Citizens; says:

08/06/2023 at 09:19

“Shopper are paying more attention to the promotions.”

Is it the REALIZATION – that the Large Supermarket Chains – Lidl, Aldi, Spar Tesco Auchan and Penny’s – there PRICE Gouging – post February 2020, the arrival of the Corona Virus Pandemic in Hungary, then accelerated through the – commencement of the Russian War on the Ukraine has been TOTALLY an ABUSE action on the Citizens of Hungary.
It’s EXPLOITATION.
Answer – Aldi& Lidl – why why – your PRICES in Hungary are HUNDREDS of Forints more Expensive in Hungary than Italy???
We speak of EXPERIENCE, first hand KNOWLEDGE – that in recent weeks in Italy on Holidays – we cook in our apartments 98% of the time we are away, and shop at Supermarkets like in Italy, Milan at Lidl and Aldi.
WHY -WHY -Aldi& Lidl – why do we get SCREWED on cost as we DO in Hungary ???

Shoppers – shop wisely.
We are being FLOODED with lots of PROPAGANDA from the Supermarket Chains that is INCLUSIVE of FALSENESS of Facts.

The NEEDS – what we daily, weekly – our lives NEED – the “needs” to feed our “little one’s” to sustain a healthy Life – are THEY being DISCOUNTED ???

The wants – the “pickup’s” – walking down the aisles – that our lives and bodies – DON”T necessarily require for Health reasons – they in MASS are being REDUCED.

This is PROPAGANDA advertising – misleading US .

Supermarkets – stock heavily in the WANTS items Department of Food – that is slow moving- this is in there THOUGHT process to “move it on “get rid of it, or lessen its quantity in there stores and warehouses – by using MARKETING Propaganda NOT of Fact – using DISCOUNTING as an EXCUSE.

NEEDS against WANTS – the SUPERMARKETS in all this PRICING War – discounting massively the category of WANTS as against the NEEDS.

WHY – Aldi& Lidl- in Hungary do we PAY substantially higher costs for your PRODUCTS than Italy ???