Tips that everyone can do – SEO basics

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Search Engine Optimization (SEO) is not an easy task, it has many pitfalls and tricky methods. However, you can do a lot to improve your website rank even if you are not an SEO expert. Finding the right keyword is not always as easy as it seems.

Don’t worry about any keywords and backlinks, you don’t need to program, you don’t have to work with metadatas, just follow these easy tips. Everyone can make their website better. Improving the overall quality of your site will also have a good effect on your rankings.

Write detailed content

This is a must! You don’t have to write a long description, but you do have to talk about all the essential details, including what you consider to be evident. Write about the pros and cons of the product – not much about the latter. Use your company name often.

Do not copy content

All content should be natural, informative, and unique. Always rewrite simple passages of text, never copy them. It is a boring but useful task: Google will punish you if you skip it. If you follow these advises, you have already done a lot to increase your organic search rankings.

Make your website clear

Make it easy: what is good for your customers will be good for the search engine crawlers as well. Create a transparent, easy-to-navigate, and easy-to-read website. your Website needs to stay fast, keep this in mind when designing.

Try to make a good link

Link building can be harder than content making. Try to find a quality blog on the subject that is willing to publish your guest post. Write an interesting article (so easy) and also pay attention to the anchor text of the backlink to your page. Anchor text should be relevant to your website. If you find it difficult, at least you know why you are paying an SEO professional.

Read Google Webmaster Guidelines

If you feel like it, don’t stop it. Read the Bible of SEO published by Google. From the descriptions and rules, you’ll see there are lot more to do for success. It’s time to train yourself or hire a professional.