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6 reasons for using an alternative domain ending – TLD
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There are now hundreds of domain endings. Everything from your standard, .com or .org,to things like .guru or .florist. The number of domain endings will continue to grow, and there’s a very good reason for this. The internet was becoming a little bit crowded with just .com.
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But is using an alternative TLD going to impinge your SEO? Should you be sticking to the main TLDs, or is it really okay to try a different one?
Why you should try a different TLD
- Google Doesn’t care
Let’s start by dispelling any worries you have about whether or not Google will punish or favour your website if you have a new TLD. Google Webmaster says ‘our systems treat new gTLDs like other gTLDs.’ What they mean by this is that they have updated their algorithms so that their search engine doesn’t favour any particular domain ending. Instead it treats them all equally. This gives every website an equal chance to rank as highly as any other. The real kicker is going to come down to your website content and links between websites.
2. Improving your website traffic
A definitive domain informs people of what to expect when they get your website and will encourage more people to click on that domain name’s listing in the search results. It should also improve your website bounce rate which will improve your SEO. The reason for that is if people know what to expect and your content is good they are more likely to be looking for what you are offering and so will stay on your website. For example, you have a .RECIPES domain, and your website is about recipes. The domain makes it very clear what to expect so you are unlikely to have people click on your domain thinking it’s something else. The rest though comes down to your content.
3. Availability
.com is the most used TLD out there and has been for many years. Because of this getting hold of a .com domain is now next to impossible unless you have an incredibly unique domain name. You can find domain names inspiration and check for availability using this Domain Name Generator.
Because new TLDs haven’t been around that long there are lots of available domains. The major benefit of this is you can get the domain you want. The second benefit is the TLD can be descriptive and help people intuitively understand what your website is about. This can, in fact, help you gain website visitors.