YouTube is one of the largest video streaming platforms on the internet. And as we are moving into the digital world, more and more brands are realizing the benefits of having a YouTube channel. However, making it big on YouTube is not an easy task.
One way to boost your YouTube channel is to buy YouTube subscribers and video views. However, if you are looking for exponential growth on YouTube in the shortest possible period, you’ll need to follow some growth hacking techniques.
Growth hacking techniques act as a guide to design a powerful marketing strategy that will increase engagement on YouTube and expose your channel to a wider audience. In this article, we have listed the seven most effective growth hacking techniques that will expand your YouTube channel and help you gain massive traction.
Cross-Promote YouTube on other Social Media Channels
With so much competition on YouTube, it is necessary to look for alternative promotions. And one of the best ways to promote your YouTube channel is to leverage other social media platforms. Cross-promotion is a game-changer in driving quality traffic to your YouTube channel.
There are several ways to cross-promote your YouTube on social media –
- First, add the URL of your channel in your Instagram and Facebook bio with interactive call-to-actions.
- Second, create a compelling and emotional video on YouTube and post a trailer of your video content on all social media profiles. This will create excitement among your followers. They will then subscribe to your YouTube channel and increase video views.
- The third is to host a giveaway on social media and announce the results on YouTube Live. This will expose your YouTube channel and help gain massive engagement.
Invest in Ad Campaigns and Re-targeting Campaigns
YouTube ads are one of the most effective growth hacking techniques that drive quality traffic to your channel. YouTube ads work with Google AdWords. It offers several types of formats to serve a specific purpose, such as product sale, brand awareness, and much more.
Customize an ad campaign to feature user-generated content, customer case studies, or brand promotions. Add interactive call-to-actions to encourage people to click on the link that will lead them to your website or landing page. You can also design a re-targeting campaign for followers who showed interest in your ad but did not take any action.
Partner with Other Creators to Share Audience
Collaborations with other popular creators or influencers in your niche are an excellent way to increase engagement on YouTube. The primary purpose to work with Influencers is to connect with your prospects by being in the line of sight.
Most people trust brands that are promoted by their favorite Influencer. So, use this opportunity to increase brand visibility. You can work with them on a commission basis or through sponsorships. Look for micro or nano Influencers who have a good subscriber count and a tight hold in your niche.
You can ask these Influencers to promote your product, share their experience, or host a giveaway. Such techniques work well to reach a wider audience. Furthermore, it reflects brand authenticity thus maintaining a good social media presence.
Create Attention-Grabbing Video Thumbnails
Most people on YouTube skim through the channels and suggestions, giving them only three seconds to get hooked on to a video. Therefore, it is crucial to create attention-grabbing video thumbnails.
Thumbnails are a feature of YouTube that provides a summary of what the video is about. Attractive thumbnails interrupt the pattern of scrolling through the app and encourage the user to watch the video. One of the best ways to create attractive thumbnails is to add quality images with short titles. You can also add emojis and fun stickers to make it unique.
Conduct Giveaways and Contests
Giveaways and contests are a way to offer free prizes and goodies in exchange for engagement and an increase in subscriber count. The best way to conduct a giveaway is to gamify the process. Chose an exciting prize that your audience will love to have. It can be a brand collection, a popular product, or a discount voucher.
Set up rules to enter the contest – it can include subscribing to your YouTube channel, commenting on your video, tagging friends, or sharing your video with others. This will increase engagement on YouTube.
Announce the winner by going Live on YouTube. This technique will help to broadcast the results, reach a wider audience and create excitement among the audience. You can also ask the winner to come on a live interview with you and share their experience with the audience.
Increase Interaction with your Audience
Interaction with the audience is the most powerful way to grow on YouTube. One of the best ways is to go Live on YouTube to interact with your audience in real-time. Here, you can answer questions, share valuable information, announce upcoming product developments or sales and get your audience’s opinion on your brand.
You can buy cheap YouTube subscribers but without any interaction or engagement, you will more likely lose them. Interactive content always increases engagement on YouTube. Therefore, keep your audience engaged by replying to their comments, conducting quizzes and assessments. This will further help to build trust and meaningful relationships with your audience.
‘Like, Share and Subscribe’ is a popular call-to-action on YouTube used by all creators. Although it may sound monotonous, it is a powerful call-to-action that works well in gaining YouTube subscribers. Of course, you still need to create engaging videos to attract more audiences. However, incorporating interactive call-to-actions can make an enormous difference.
Another way to increase subscribers and video views is to use YouTube Cards and End Screens. These features help to promote relevant videos on your YouTube channel. Moreover, it loops the audience to spend more time on your channel.
Growth hacking is an effective cross-functional strategy that helps to upscale your growth on YouTube. Therefore, pay attention to the above growth hacks and experiment with them to see what works well for you.
Each growth hack offers an opportunity to improve your performance, enhance your video quality and increase video views. You can use a single or combination of different growth hacks from the list to maximize your results. All these hacks will help to increase engagement on YouTube and get a massive following.
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