Major announcement: Amazon to expand in Hungary

Amazon is about to provide new services in Hungary with its Eastern European expansion. A new office in Budapest is on its way as well.

As Forbes reported, Amazon is about to expand in the Hungarian capital. There has been an ongoing Eastern European expansion, Amazon Web Services (AWS) has been opening new offices in Poland, Czechia and Romania. The first Hungarian office is about to open in Széchenyi Square. Cloud services have been available for Hungarians for a long time, but now, due to constant growth, an offline presence is required as well to provide higher-quality service for customers.

Amazon Web Services

AWS started in 2006, providing numerous tech services; testing AI, developing web and social applications, machine learning and the most-known cloud services. AWS is used by many Hungarian software developers and companies. What Euronics, ingatlan.com, Raiffesein Bank, Prezi, aiMotive and Lensa have in common is the fact that they all use AWS services. AWS is providing technological services, as well as market support, business advice and marketing strategies.

Tomasz Stachlewski, Head of Technology for EMEA CEE at Amazon Web Services, told Forbes that their main goal is a wider distribution of technological innovations. AWS has been providing cost-efficient services to companies to achieve this goal. Amazon has been dealing with machine learning (personalised webshop recommendations, Alexa, shipping drones, etc.) for about 25 years now.

Why Hungary?

The Hungarian workforce is highly equipped in the tech sector. Thus, it is an ideal place for AWS to further develop their service. There is a high demand from Hungarian customers and companies for technological innovation as well as marketing and business advice. Przemek Szuder, Managing Director of AWS in Central and Eastern Europe, has told Forbes that there was a delay in the Hungarian expansion due to the Covid pandemic, but the new office is opening this June.

Moreover, AWS is planning to support teaching and studying with innovations. AWS also has an interest in supporting new startups and Hungarian businesses. Przemek Szuder said:

Our aim is to contribute to the Hungarian startup ecosystem by mentoring, sharing knowledge regarding the industry and potential investments, as well as investing in promising businesses.

Supporting these businesses will have a positive effect not only on Hungary, but the whole world as well. Therefore, thriving businesses will lead to international innovations.