SHEIN opens its first Hungarian store in Budapest shopping centre – UPDATED with SHEIN deny

On 10 December 2024, SHEIN made a stylish splash in Budapest by unveiling its first-ever Hungarian pop-up store at Sugár Shopping Centre. This exciting venture invites fashion enthusiasts to experience the brand’s trendy offerings in person, as eager shoppers lined up to explore a chic space brimming with affordable options.

SHEIN in Budapest

As Pénzcentrum writes, on 10 December 2024, global fashion giant SHEIN launched its first Hungarian store in Budapest’s Sugár Shopping Centre, located on Örs Vezér Square. Known for its strong online presence, the brand’s entry into the Hungarian retail market takes the form of a pop-up store, offering customers a chance to engage with the brand in person. The opening drew significant attention, with eager shoppers queuing ahead of the event to explore the modern, minimalist space showcasing a wide range of trendy clothing, shoes, accessories, and home décor products. Prices remained consistent with the online store, complemented by special promotions and exclusive gifts to mark the occasion.

Photo: depositphotos.com

Fake store?

SHEIN told us that their products are only available online through their official website and app. Any stores in Hungary that claim to be SHEIN stores are not authorised by SHEIN or affiliated with them in any way, and they cannot guarantee the authenticity or quality of the products they offer. From time to time, they may host temporary offline retail “pop-up” experiences, but customers will always hear about these directly from SHEIN via their social media channels. They are taking the appropriate measures to deal with this unauthorized store and to protect their customers in Hungary. Here’s a video of the fake store:

@lauraaa_l1 Shein Store Budapesten! 😱 Megéri ellátogatni?? 🤔 #fy #foryoupage #fyp #sheinstore #budapest #foryou ♬ sonido original – SONIDOS LARGOS

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Featured image: depositphotos.com