A product’s price is not always the most important aspect while shopping, report says

When deciding whether to by something made locally or globally we usually take the same aspects into account: price/value ratio, familiarity with the product, or previous experiences.  However, according to Nielsen’s globally conducted report, Hungarians might be influenced more by where the product was made than how it looks like, or how much it costs, hvg.hu writes.

Based on the report, conducted by Nielsen, the most important feature when buying a product is where it was made for two-third of Europeans (67%); this number is only slightly higher globally (75%).

Before buying a product, costumers consider the price/value ratio, positive experiences, processing, safe ingredients, and they might rather buy something made globally, if it seems to be a better choice; however, there are instances when the national pride is stronger, and people would rather buy something made locally.

Almost one-fifth of the respondents said that national pride is the most important factor while buying a locally made product (21%); it’s 25% in Africa and in the Middle East, 18% and 10% in Europe and North America, respectively. However, Hungarians had the highest percentage in buying products out of national pride: 26%.

Copy editor: bm

Source: hvg.hu