Audi unveils the CUPRA Terramar: new model to be manufactured in Hungary

German car maker Audi on Tuesday showcased in Barcelona its CUPRA Terramar model which will be produced at its factory in Győr, Hungary.

Audi Hungaria chairman Michael Breme said they will use the same platform for the production of the Terramar as was used as for the Audi Q3 model, lowering investment cost, and keeping the production level high.

Mr Breme said that, for the time being, they do not plan to manufacture models of other brands as their capacity utilization with the Q3 and Terramar models is close to 100pc. For the future they will adapt to all changes, he noted.

Around 3,000 people are working in Győr on producing Q3 and Terramar models, he added.

Zoltan Les, board member for car production, said they have been working for more than two years on the integration of the Terramar model into their production system.

Mass production of the Terramar will start in the near future. Audi plans to manufacture 770 vehicles a day in Gyor, with Audi Q3 cars accounting for 60pc of output and Terramar cars 40pc.

The CUPRA Terramar will be available in petrol, mild hybrid and new generation plug-in hybrid versions. The engines for the petrol and mild hybrid versions will also be made in Gyor, Mr Les said.

According to Cupra’s announcement, deliveries of the Terramar model will begin in the last quarter of this year.

Audi Hungaria produced 1,660,425 engines at its plant in Gyor last year. Output edged down from 1,677,545 a year earlier. Vehicle output rose to 177,775 last year from 171,134 in 2022.

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