Batumi, the four-season Georgian tourist destination, presented in Budapest

Georgia is focusing on Batumi’s attractions to draw more tourists to the coast of the Black Sea. In Budapest, the aim was also to increase the knowledge of Hungarian tour operators and media representatives about this unique tourist destination. Spago Budapest was the prestigious venue for Wednesday’s event familiarising Hungarians with Batumi.

The host of the event was HE Ambassador Tamara Liluashvili. As she underlined in her opening speech, she wants Georgia to become a place that Hungarians know and want to visit.

All the conditions are in place for this, as the coastal Batumi and mountainous Adjara region could become one of Europe’s most attractive emerging tourist and business destinations.

In her speech, Princess Kristine de Bagration-Mukhrani, the Deputy Head of Adjara Tourism Agency, underlined that the region is not only a summer destination but can also be a four-season tourist destination for those who love culture, gastronomy and nature.

Photo: Daily News Hungary

The main attraction of Batumi, on the Black Sea coast, remains the beach, with its warm and less salty waters. However, the resort also offers a wide range of leisure activities. Culture and architecture lovers can enjoy the Gonio Fortress, Petra Fortress, Batumi Dolphinarium, or the gigantic sculpture of Ali and Nino. Almost all the international hotel chains can be found in the city.

Georgia has won numerous tourism awards in recent years, including being named one of the safest countries in 2020. Batumi will also be the venue for this year’s World Travel Awards, which is a mark of honour in the world of tourism.

An increasing number of business and professional meetings, events, conferences and exhibitions are being organised in Batumi, so those thinking of MICE tourism can find the perfect venue in the city.

The mountainous area of the Adjara region attracts many tourists, where the combination of ancient sights and modern lifestyle is in perfect harmony. Nature lovers can explore this unique and unknown landscape on foot or by bike, or even hop on a cable car and enjoy the panoramic view. The region is home to one of the world’s most famous bird migrations: from late August to mid-September, you can see many species of birds.

Gastronomy and wine lovers will not be disappointed either, with the world-famous Georgian cuisine sure to enchant.

Speaking at the press event, Wizz Air Airport Development Manager Ákos Palencsár said that there is currently a direct flight between Budapest and Kutaisi. This means that Georgia can be reached with a few hour-long flight and at reasonable prices. In addition, there are flights to almost all European countries, soon to be 33. Wizz Air chose Kutaisi because it is a similar distance from the capital and the coast, just an hour and a half’s drive away, Palencsár said.

Batumi and Adjara welcome people of all ages and interests who are open to Georgia’s rich culture and tourist attractions. So, Visit Batumi!

Also, we have a great interview with Tamara Liluashvili, Georgia’s Ambassador in Budapest, on diplomacy, tourism and more. Read here.