BetPokies.org against creation of AI content in the Australian gambling market

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BetPokies is a created in 2020 by John Gold gambling review site for Aussie readers. The platform has gained the trust and loyalty of the readers thanks to the full commitment of the BetPokies’ team to creating high-quality reliable gambling-related guides and reviews.

BetPokies is considered to be the highest-rated Australian gambling review portal on Trustpilot, where Aussies gave it 4.7 out of 5. The gamblers highlighted the accuracy and depth of information, as well as the quality of extensive guides provided by John Gold, the founder and current editor-in-chief of BetPokies, like “Online pokies” guide, “Gambling laws”, “Responsible gambling”, and more. 

The expert team led by John Gold put all the effort to cover all the necessary and interesting for Aussie players gambling subjects, so as to create an “all-in-one” guide website. Besides, BetPokes stands out from other gambling review sites in Australia thanks to the unique and human-written content. 

“After the famous Chat GPT was released, the quality of content in the gambling review field, as well as in other ones, started getting significantly worse. Therefore, I decided that my team and I are not allowed to use any AI tools for writing our reviews and guides. This led me to implementing the rule: the AI rate of our content must be under 10%. Besides, people must understand that while using AI significantly speeds up the workflow, AI tools do not provide you with high-quality writings and, what’s worse, often make wrong statements, which then, unfortunately spread in the Internet,” — John Gold explains why BetPokies content is appreciated by Aussie readers, — “I can give you a simple example. Charles Morey, our payment methods expert, was the first one to openly state that Afterpay does not process any gambling transactions in his “Afterpay casinos” guide.” 

Charles Morey continues: “The problem is that during my research for the guide, I found numerous articles that not only say that it’s possible to deposit/withdraw from a casino via Afterpay, but even provide instructions on how to do so.”

The Hidden Perils of AI-Generated Gambling Reviews

The growing emergence of content created using AI in the field of gambling review has negative consequences that every gambler should take note of. Even though artificial intelligence has improved many sectors, the technology is not as effective as it needs to be when used in coming up with gambling reviews.

The problem, however, is that AI is regarded as a mere writing aid. These systems are built to automatically create phrases and sentences by concatenating words and phrases learned within the word cloud. However, they lack real-world experience and the nuanced understanding necessary for providing trustworthy gambling advice. 

Jong Gold elaborates on the main disadvantages of AI-generated content: “A key drawback of AI-generated gambling review is that these tools are not able to try out games, casinos, payment methods, etc. Therefore, they either created reviews based on their data library, or, if there’s no info available for them, they simply generate misinformation. Therefore, AI can easily generate 1,000 word reviews but without any real value for users.” Eventually, gamblers who read those reviews get irrelevant information that does not make players’ experience any better, but also may make it worse by misleading gamblers.

How John Gold Eliminates AI-Generated Content on BetPokies

Besides the above-mentioned drawbacks and risks of AI-generated gambling review content, John Gold shares one more detail: “With the emergence of AI-created texts, the amount of content posted on the Internet has become tremendous. Therefore, Google had to make restrictions, so that people searching for something, get the most relevant information to their queries. Now, from my personal analysis, Google doesn’t rank high those pages generated by AI, which gives us an additional reason to avoid using AI in our content.” 

The John Gold’ words are confirmed by the information found on the Google Search Central page it is stated the main principles of Google ranking system: “Google’s automated ranking systems are designed to present helpful, reliable information that’s primarily created to benefit people, not to gain search engine rankings, in the top Search results. This page is designed to help creators evaluate if they’re producing such content.”

Additionally, for those who still doubt the fairness and the responsible approach to the creation of high-quality content, BetPokies created the “About Us” page, where they share their principles in writing reviews and guides.

Why Google Doesn’t Like AI-Generated 

Google has a special category called “Your Money or Your Life” (YMYL) for content that could significantly impact a person’s health, financial stability, safety, or well-being. This category, introduced in 2014, includes topics like online gambling due to its potential financial and health risks.

The YMYL designation is part of Google’s efforts to ensure users receive accurate, trustworthy information when making important decisions. Google explains this concept in their “How Google Fights Disinformation” document:

“Our Search Quality Raters Guidelines acknowledge that some types of pages could potentially impact the future happiness, health, financial stability, or safety of users. We call those “Your Money or Your Life” pages or YMYL. We introduced the YMYL category in 2014. … For these “YMYL” pages, we assume that users expect us to operate with our strictest standards of trustworthiness and safety. As such, where our algorithms detect that a user’s query relates to a “YMYL” topic, we will give more weight in our ranking systems to factors like our understanding of the authoritativeness, expertise, or trustworthiness of the pages we present in response.”

Content related to YMYL topics, including online gambling, undergoes particularly rigorous scrutiny by Google’s quality raters. This heightened level of examination aims to ensure that users receive reliable information when making decisions that could have substantial consequences. The evaluation of YMYL content is based on E-E-A-T principles: Experience, Expertise, Authoritativeness, and Trustworthiness.

BetPokies supports Google’s initiative in this area. John Gold emphasizes that BetPokies avoids using AI in writing their reviews and guides to maintain the high level of accuracy and reliability expected for YMYL content. By relying on human expertise and firsthand experience, BetPokies aims to provide thorough, trustworthy information that meets Google’s stringent standards for YMYL topics, aligning with the E-E-A-T principles.

The Example of Harm of AI-Generated YMYL Content

As mentioned earlier the YMYL content includes health-related topics, which AI has also gotten in. However, in this area the risks that false information can cause significantly  rise for obvious reasons. Dr. Daniel S. Bitterman, an Assistant Professor of Radiation Oncology at Harvard Medical School, shares in her “Use of Artificial Intelligence Chatbots for Cancer Treatment Information” studies: “Our study evaluating the ability of AI chatbot ChatGPT to provide cancer treatment recommendations is hot off the press! ChatGPT includes recommendations that disagree with national guidelines 1/3 of the time. Incorrect responses are mixed in with correct responses, making them especially difficult to detect. These results highlight the promise, but also some key safety concerns, of Large Language Models AI for clinics.” 

This once again proves the unreliability of AI-created content, which without proper human control and research may often provide readers with misleading statements. While irresponsibly written gambling review content doesn’t impose such high risks of harm as AI chatbots answering questions about health issues, it still may lead readers to get highly unpleasant experiences or an overall wrong understanding of some gambling subjects. 

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