Bruce Willis renews contract with Hungarian brand

We can expect to see Bruce Willis as the face of the Hungarian energy drink brand for two more years. The Hollywood star has once again renewed his contract with Hell.

According to StoreInsider, Bruce Willis is known to be a regular Hell consumer. However, it is not only due to the fact that he has been working with the Hungarian brand for four years now. The legendary American actor still regularly asks for a refill of his energy drinks, and he possesses, for example, the one-billionth can that Hell sold, which he holds in high regard.

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This time, the 66-year-old actor is looking even cooler for the cameras. With this, the energy drink brand aims to attract the younger generation more than ever before. Krisztián Schmidt, Creative Marketing Director at Hell Energy, said the following about the new campaign:

“Hell Energy’s goal is to rejuvenate its target group, and Bruce Willis will play a huge role in this over the next two years. Much cooler pictures have been captured of the American actor than ever before. I think the results speak for themselves!”