Budapest-based startup enbrite.ly wins biggest prize at Slush 100

Helsinki, Finland – enbrite.ly, a six-month-old startup from Budapest, Hungary, rocked the stage at the Slush 100 competition, winning 500K EUR in competition among four finalists.

The enbrite.ly fights ad fraud on the Internet, helping advertisers save up to 36% of their advertising budget, according to IAB research.

The original prize, 250K EUR, was doubled at the last minute on stage just before enbrite.ly was announced as the winner. enbrite.ly has spent one month in Finland before Slush, participating in the autumn batch of Startup Sauna 2014 – the best startup accelerator program in the Nordics.

The Slush 100 pitching competition’s final four contestants (enbrite.ly, Codementor, RePack and CosmEthics) were selected from more than 1000 applicants from all over the world. About the other three teams competing for the prize:

• Codementor is a marketplace which provides training on software development.
• RePack is a globally unique reusable packaging service for online retailers. RePack improves consumer experience, cuts the cost of packaging and eliminates packaging waste.
• CosmEthics provides consumers with the possibility to venture behind the gloss of the cosmetics world.

This is a great day for Hungarian startups. Also at Slush, cloud presentation platform Prezi.com announced it has secured $57 million (USD) growth investment from Spectrum Equity and Accel Partners. Learn more at Techcrunch.com

About Enbrite.ly:
We develop robust solutions to verify that your online ad spending reaches actual humans. Our SAAS platform helps businesses to take appropriate action against wasteful spending by identifying bad quality sources or fraudulent actors cannibalizing their marketing budget, improving ROI across the board and restoring trust in their online customer acquisition efforts.

Photo: venturebeat.com

Source: https://enbrite.ly/