Dominik’s favourite: Hungarian Liverpool star Szoboszlai collaborates with McDonald’s!

Dominik Szoboszlai, the captain of the Hungarian national football team and Liverpool midfielder, has signed a long-term, multi-year partnership with McDonald’s Hungary.

As the first step of the partnership, fans will be able to taste Szoboszlai‘s favourite McDonald’s menu at the Szoboszlai Live event on 30 May, which will be available to everyone after 4 June. As part of the partnership, the national footballer will also support the work of the local Ronald McDonald Children’s Foundation (Ronald McDonald Gyermeksegély Alapítvány).

Dominik Szoboszlai to collaborate with McDonald’s Hungary. Photo: McDonald’s

Anyone can have a favourite McDonald’s menu. That’s the idea behind the Famous Orders Super Bowl spot in the US in 2020. Buoyed by the success of the commercial, McDonald’s took the idea a step further by allowing fans to order their favourite celebrity’s favourite McDonald’s menu. Famous Orders has now moved beyond the world of advertising and become a real restaurant offering.

In recent years, the brand has worked primarily with music artists globally, including Travis Scott, J Balvin and BTS. Dominik Szoboszlai’s menu of his favourite McDonald’s products will be the first to be served in Hungary, marking the launch of the globally successful programme in the country.

“No matter how successful or famous you are, anyone can have a favourite McDonald’s menu. That’s the idea behind McDonald’s Famous Orders campaign. When we were planning the domestic launch, it was a no-brainer to work with a true global star here at home. We’ve decided to launch our local McDonald’s Favourites campaign with an exciting unique selection of Dominik’s favourites.

We hope to delight our guests and Dominik’s fans alike with this menu. We plan to work together over several years, during which Dominik will also be involved in the mission of the Ronald McDonald Children’s Foundation, which is celebrating its 30th anniversary this year,” said Zsolt Égi, Managing Director of Progress Restaurant Network Ltd. (Progress Étteremhálózat Kft.), which operates McDonald’s restaurants in Hungary.

The “Domi Mekis kedvence” (Dominik’s McDonald’s favourite) menu will be accompanied by a 360-degree national communication campaign.

“It’s been mentioned several times before that I have a natural relationship with McDonald’s. After a success or achievement, McDonald’s often came into the picture. It is a great feeling and an honour to be a partner of such a global brand. It’s special for me to be the first to introduce my favourites to McDonald’s fans in this country, and to join the ranks of world star performers and athletes,” said Dominik Szoboszlai.

What are some of Dominik’s McDonald’s favourites? Find out at the Szoboszlai Live event on 30 May.

Read also:

• McDonald’s in Hungary: Popular fast food chain expands further in Hungary
• Hungary’s sporting stars: Icons of the past and present

Source: McDonald’s