Europe’s biggest online webshop enters Hungary this year

The Polish Allegro, an online e-commerce platform, plans to come to Hungary this year. News broke after the company started communicating about entering the market with its trade partners.

According to Forbes, a Hungarian economy-focused news platform, even a September start is possible if we believe gossip. On the allegro.hu website, the welcome message says one of Europe’s biggest online platforms will arrive in Hungary. Furthermore, the company allowed traders supporting the Czech and Slovak markets to list their products in Hungary.

Source: PrtScr/allegro.hu

The signs of them coming to Hungary do not end there. In Warsaw and Prague, the company is searching for professionals speaking fluent Hungarian. Forbes believes the company would benefit from starting operations before the Black Friday-Christmas period.

Will they find enough Hungarian-speaking professionals in Warsaw? Source: depositphotos.com

Allegro neither denied nor affirmed the information.

Europe’s biggest online webshop will enter Hungary, Croatia, Slovenia

The first gossip about Allegro in Hungary appeared in 2023. Market players talked about Croatian, Slovenian and Hungarian expansion in two years. The Polish platform arrived in Czechia last year and started operation in Slovakia this year.

They offer hundreds of millions of products from 150,000 trade partners, but some partners’ products are unavailable in some countries.

Allegro. Photo: depositphotos.com

In an information leaflet, the Polish company promises their partners 10 million potential consumers in Hungary. However, the Hungarian market does not even reach 4 million. According to a January report of GKID, in 2023, 3.9 million people living in Hungary submitted an online order. In Q1 2024, that number grew by 300,000 because of the so-called ‘Temu effect‘.

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