Expo 2025 Osaka starts in two weeks: this is what the Hungarian pavilion looks like – photos, video

After two decades, Japan will once again host a world expo: in 2025, Osaka will be the venue of the Expo, whose main theme will be the prospect of a “happier future.” Hungary will participate in Expo 2025 Osaka with its own pavilion, which—according to preliminary plans—will offer visitors a special experience at the world exposition taking place between 13 April and 13 October. At a professional event held at the Embassy of Japan in Budapest, both Japanese and Hungarian speakers emphasised the significance of the Expo, which is considered a major milestone from economic, cultural, and diplomatic perspectives.

The Importance of International Cooperation: Expo 2025 Osaka

At the event, Her Excellency Ms Ono Hikariko, Ambassador of Japan to Budapest, expressed her high appreciation for the Hungarian Pavilion. In her view, the exposition can bring positive outcomes not only in tourism but also in strengthening economic, business, cultural, and higher education relations. She stressed that it is particularly important for the Hungarian Pavilion to appear independently, thus drawing attention to the beauty of Budapest and Hungary.

Ms Andrea Nagyné Boda, Head of International Relations at the Ministry for National Economy, highlighted that Japan is currently the third-largest Asian investor in Hungary. They expect the Expo to strengthen economic relations between the two countries, facilitate innovation exchanges, and advance diplomatic cooperation. She added that, according to the plans, the Hungarian Pavilion in Osaka will be officially opened by Márton Nagy, Minister for National Economy.

Japanese Organizers and Hungarian Specialties

Representing the Japanese Embassy, Mr. Sugimoto Oki introduced the site of EXPO 2025 OSAKA. It was revealed that the Expo will take place on an artificial island, featuring state-of-the-art technological solutions and facilities for visitors. Presentations and programmes will be streamed live, so those who cannot travel to Japan in person will still be able to follow the main events.

The event also mentioned that 24 May 2025 will be Hungary’s highlight day at the Expo, which President Sulyok will attend in person. The organisers hope that this day will showcase numerous programmes and attractions to present Hungarian culture, innovation, and gastronomy.

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Design and Experience: The Concept of the Hungarian Pavilion

Mr Dávid Drozsnyik presented the artistic plans for the Hungarian Pavilion. He noted that 28 million visitors are expected at the Expo—mainly from Japan but also from other Asian countries. Inspired by the central theme of a “happier future,” the pavilion’s concept puts the spotlight on Hungary’s national image and Japanese-Hungarian cultural parallels. During the design process, the creators have aimed for more analogue solutions: instead of huge digital screens, they strive to offer a personal, emotionally rich experience.

The Haystack-Shaped Expo 2025 Osaka Pavilion and Its Moving Exterior

Mr László Ördögh, the project’s artistic director, discussed the building’s exterior. The shape of the pavilion is inspired by a “haystack,” making it easily recognisable and distinctive from afar at Expo 2025 Osaka. The exterior is covered by a kinetic fabric made up of ribbons that move with the wind, enhancing the dynamic, “living” impression.

When designing the interior, the main consideration was creating an immersive space: visitors first enter a “quieting down” zone to prepare themselves for the central dome experience. After the dome, there is an exit area featuring tourist and promotional videos, informational materials, as well as meeting points for business purposes.

Mascots, Gastronomy and Traditional Elements

The official Japanese mascot for Expo 2025 is Myaku-myaku, whose water-like body and red cell-based decorations symbolise connectivity. The Hungarian Pavilion has its own mascots, Miska and Mariska, inspired by the traditional Hungarian “miskakancsó” (decorative jug). Adorned with Hungarian motifs, this pair helps introduce domestic culture, values, and traditions.

In addition to unique experiences, Miska Kitchen and Bar will play a key role: its concept is based on nature-derived ingredients and inspirations from peasant culture, offering authentic Hungarian dishes. The staff uniforms were designed by fashion designer Boglárka Bódis, who used earthy tones to create a unified design for the pavilion’s team.

Economic Cooperation and Business Meetings

The Hungarian-Japanese Economic Club will spend two dedicated days at the pavilion introducing its member companies and exploring development opportunities for small and medium-sized enterprises (SMEs). The organisers will spotlight the role and growth potential of Hungarian SMEs, as these companies can adapt flexibly and possess significant innovative capabilities—attributes likely to attract Japanese investors and partners. The plan is to hold business meetings and discussions in the morning and company presentations in the afternoon, ensuring the broadest possible outreach to Japanese and international audiences.

Forward-Looking Opportunities

In conclusion, the event at the Embassy of Japan in Budapest highlighted that Expo 2025 Osaka is of prime importance for both parties. With its striking architectural solutions, innovative artistic and musical concepts, and its role in strengthening economic and tourism relations, the Hungarian Pavilion can inject new momentum into Hungarian-Japanese relations. The experiences at the Expo can deepen cooperation between the two countries and draw global attention to Hungary’s cultural diversity, historical and natural treasures, and economic opportunities. The organisers and exhibitors hope that the inspiration, connections, and business relationships formed at the Expo will contribute to a stronger and more dynamic future for both nations.

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