Great innovation coming to IKEA stores in Hungary
IKEA launched the “Shop&Go” (“Szkenneld és vedd”) service in all three of its Budapest stores in August. This allows shoppers to scan the items in their shopping cart on their mobile phones using the IKEA app, and then scan the QR code to pay at the express checkout, the company statement says.
The app allows customers to scan products directly during the checkout process, and then scan the QR code displayed in the app into the cash register to pay. This can significantly reduce the time spent at the checkout, the IKEA statement says.
Shop&Go service by IKEA
In addition to speeding up the checkout process, the Shop&Go service is a very user-friendly platform. With a few simple clicks, the customer can make the payment. The first step is to scan the selected products, place them in the specially designed shopping bag or basket and then pay without unloading the products by scanning the QR code in the IKEA app.
In addition to the scanning function, shoppers can also find home décor inspiration, information on offers available to IKEA Family club members, as well as a digital club membership card and receipts from previous purchases.
The mobile app, where products can be scanned, is available for iOS and Android.
IKEA Family members who use the Shop&Go feature will also receive a free hot dog coupon from the stores.
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Why do you call this a ‘great innovation’? If Ikea wanted to reduce the lines at the cashiers, they should hire more cashiers instead of having customers tired of trekking through Ikea’s crazy maze having to do their scanning without pay.