‘High School’ conquers Europe – Success in Russia
4.2 million people reached every month, thousands of subscribers – High School introduced a new genre to the world of internet starting out from Hungary. Globoport.hu writes that the online series went on with making the Romanian and Russian versions of High School, all with the help of the Hungarian Trade & Cultural Centre (HTCC). The Russian series was presented to the press in the Café 57 restaurant on Pusztaszeri Road.
The team of High School started shooting the episodes of the Russian series after achieving great successes in Hungary and Romania. The story is basically the same, but it is adopted to local conditions. Naturally, the characters are played by different actors in different ways. But all characters have their “twins”, for instance, Krisztosz, the shouting P.E. teacher is played by Andrej Molotkov, a Russian actor of merit, and is named Sergej in the series.
He also came to the Hungarian premiere and played a shouting contest with his Hungarian colleague. It turned out to be a tie. But the Hungarian Barbi’s Russian equivalent, actress pupil Julija Krilova, who is the student of Andrej Molotkov at the university, also attended the premiere along with other stars of the series. They are planning to start the promotion of the series in Russia after 2-3 episodes. However, it seems like Средняя школа, launched on the 30th of October, is already a success among the Russian youth.
Dr Róbert Richárd Kiss, the editor-in-chief of the Globoport Media Holding company group registering High School, talked about YouTube’s role as a form of orientation for young adults. While most adults believe that the television is still the leading source of information, YouTube stars are much more popular among teenagers than television stars. They realised a very important thing: future generations can be reached with different contents, in different ways. The new generation can be reached through YouTube and social media sites. This is how the High School brand was created with the series, kozepsuli.hu, Instagram, Facebook and Ask.fm. All together these represent a very powerful brand. The same brand is being built in Romania and Russia.
Dr Róbert Richárd Kiss
Ferenc Mázár, representing Sándor Balogh, the father of the Hungarian Trade & Cultural Centre (HTCC), said that the aim of HTCC offices is to help Hungarian companies enter foreign markets all over the world. This Hungarian brand, which is not a simply soap opera but also a social experience for teenagers, was launched in Russia with their help and OTP Bank’s partnership. He said that they weren’t expecting miracles, but they are sure that the series will be a great success among the Russian youth in a year’s time.
Photos: www.globoport.hu
Copy editor: bm
Source: http://www.globoport.hu/
