Time is your most valuable resource when running a business, yet it is limited, and many things are vying for your attention. You must ensure that the appropriate products are listed on your website, that orders and payments are fulfilled round-the-clock, that packages are efficiently processed and dispatched, and that you are keeping up with marketing initiatives, user feedback, and customer support. Your e-commerce operations also get more demanding as you grow.
Then how can you balance maintaining things on schedule with finding time for the job that attracts more clients? E-Commerce automation software is the solution.
The importance of automation in technology is crucial, so it’s not surprising that E-Commerce business solutions are increasingly incorporating it. As a store owner, it’s how you put time-consuming tasks on auto-pilot.
What is E-Commerce automation?
E-Commerce automation entails employing E-Commerce marketing automation software to create automated workflows out of manual tasks. These routines can start new support requests in your help desk or send out internal or external emails, notifications, or other actions in other apps. You can provide various conditions that must be true for the workflow to function in order to ensure that everything runs smoothly.
E-commerce automation can save you time, but it doesn’t mean you have to fire your staff. Instead, it gives your team more time for crucial customer interactions, creative thinking, and strategic planning.
How to Use Automation in E-Commerce?
- Capture Data Insights and Target Customers Accordingly
E-commerce marketing automation platforms can collect customer data such as purchase history, search queries, abandoned cart items, and page visits. The platform uses AI and Machine Learning to analyse customer data and identify patterns in customer behaviour such as products frequently purchased together and preferences like buying only when there’s a discount. Customers can be segmented based on their behaviour, interests and preferences with data analysis.
With the insights from data analysis and segmentation, targeted marketing campaigns such as sending personalised emails, showing personalised ads, and recommending products can be done. With E-Commerce marketing automation software, marketing campaigns, and messages can be automated to make them personalised and boost efficiency.
E-commerce marketing automation software can be a powerful tool for customer segmentation. Customer segmentation is the process of dividing your customers into groups based on common characteristics, such as demographics, purchase behavior, or preferences.
By segmenting your customers, you can create targeted marketing campaigns that are more personalized and relevant, which can increase engagement and sales.
Omnichannel automation is the use of technology to deliver a consistent, seamless customer experience across multiple channels, such as email, WhatsApp, Onsite, Push and SMS. It involves automating customer interactions, such as sending personalized messages and recommendations, based on customer preferences and behaviors.
- Behaviour Based Automation
Behaviour-based automation is a marketing strategy that uses customer behaviour data to trigger automated messages and campaigns. This data may include website visits, clicks, purchases, and other interactions. By using this data to personalize messaging and offers, marketers can increase engagement and conversions.
Cart Abandonment Automation
Cart abandonment is a common problem for online retailers. Many customers add items to their cart but leave the website without completing their purchase. Behavior automation can be used to follow up with these customers and encourage them to complete their purchases.
Welcome automation is a strategy used to make a great first impression on new customers. When a customer first signs up or subscribes to a website, a welcome email or message can be automatically sent to them. This welcome message can include a thank you note, a brief introduction to the brand or website, and a personalized offer or discount code to incentivize future purchases.
Welcome automation can also include a series of automated messages that are sent over a period of time. This can help to build a relationship with the customer and keep the brand top of mind. These messages can be triggered based on certain behaviors or actions, such as the customer visiting the website again or making their first purchase.
Exit Intent Automation
Exit intent automation is used to engage customers who are about to leave a website without taking any action. By tracking the mouse movements of a visitor, the system can detect when a visitor is about to exit the website and trigger an automated message. This message can be a pop-up, an email or any other form of communication.
Exit intent messages can include personalized offers or incentives to encourage the visitor to stay on the website and complete an action like making a purchase or filling out a form. These messages can also provide helpful information or links to resources to answer any questions the visitor may have.
- Creating Customer Journey Maps and Identifying Drop-Offs
E-commerce marketing automation platforms can create customer journey points and identify drop-off points by tracking customer behavior and interactions across multiple touchpoints. E-commerce marketing automation platforms can track customer behavior on your website, mobile app, and other channels. The automation platform can create a comprehensive picture of the customer journey by collecting data on customer interactions, such as clicks, page views, and purchases. The customer journey stages may include awareness, consideration, conversion, retention, and advocacy.
By mapping out the stages of the customer journey, you can identify the key touchpoints where customers are most likely to drop off. These may include high bounce rates on certain pages, abandoned shopping carts, or low engagement rates with specific marketing campaigns. By identifying these drop-off points, you can optimize your marketing efforts and improve the customer experience.
In E-commerce, post-purchase interaction is a crucial component of the customer experience since it fosters the development of a solid, long-lasting bond between the customer and the company.
Following a purchase, there are several approaches to improve the consumer experience in E-commerce:
Order Follow-Up: After a consumer places a purchase order, getting in touch with them helps reassure them and fosters trust. To keep customers informed and up to date, brands can employ automated systems to provide order confirmations, shipping updates, and delivery alerts.
Product Feedback: Following a purchase, businesses should solicit consumer feedback to learn more about their experience and to enhance their products. You can ask for feedback through surveys, emails, or social media.
Loyalty Programs: Offering rewards and loyalty programmes can motivate customers to return and foster client loyalty. Brands can use post-purchase engagement to advertise these initiatives and maintain consumer interest.
E-commerce companies can improve the customer experience and raise customer satisfaction by interacting with customers after the sale, which will result in repeat business and enduring loyalty.
- Keep Tabs on Your Most Devoted Clients and Reward Them
Do you give your best clients rewards? All businesses, especially E-Commerce, benefit from retaining customers. It turns out that raising your retention rates by 5% may boost your earnings anywhere between 25 and 95%. You might automatically add a free gift or deliver orders for free over $100 to thank customers for their business.
- Obtain Feedback Following a Purchase
Every online retailer is aware of the importance of customer feedback and reviews. Your company could be made or broken by it. Establish automated email processes with assistance from E-Commerce marketing automation software to deliver follow-up emails after a specified period has passed since purchase to encourage feedback. Share a link where they may publish their review and ask for their direct input.
- Respond to Unfavourable Comments
Make sure to respond to reviews that are unfavourably 1 star. You may set up an automation to issue a support ticket in your helpdesk software to make it simpler to respond quickly and make amendments.
- Based on Their Purchasing Patterns, Tag and Categorise Customers
By using segmentation, you can better understand your clients and remain on top of any unique needs they might have. With a CRM, you may, for instance, tag or segment based on demographics (such as gender or geography), lifetime order value, milestones, order volume, or any subscriptions or memberships.
- Automate Low-Stock Item Inventory Management
Running out of a product might result in lost sales and angry customers. Automate your inventory management to prevent this by being aware of when a product is running low in supply.
With E-Commerce automation software, you can establish thresholds for sending low- and out-of-stock messages. With this method, you can quickly determine when a product in your inventory needs to be reordered.
- Mail Abandoned Basket Customers
A whopping 75% of online shopping carts are abandoned. Reminders for abandoned carts can help you entice clients to return to your website, and thanks to automation, you don’t have to do anything.
Sending abandoned cart emails is simple when your E-Commerce automation software is integrated with a mailing service. You might investigate further native connectors between your transactional email service providers and your e-commerce platform.
- With Only One Click, Create Shipping Labels and Send Out Tracking Information
With automation software, a single click can complete several time-consuming tasks:
- Sync your orders.
- Create shipping labels for your orders.
- Mark all orders as complete.
- Generate and send tracking numbers.
- Send Out a Reorder Reminder for Consumables
Do you market eatables, health care items, or cosmetics? Once the consumables run out, your consumers could be interested in replacing them. Set up automated procedures to send reminder emails for these items at a specific time after purchase to let customers know.
- Use Email Marketing to Convert Prospects into Paying Clients
Not everyone immediately becomes a customer. People will go through the traditional customer journey with your business, taking their time during the phases of consideration and investigation before agreeing to give you any money.
However, you can foster this procedure along with content marketing if an individual has provided you with their email address and permitted you to contact them. Just ensure that whatever you present them is of the highest calibre and worthwhile, including offers for free gifts or discount coupons.
Improve your marketing, whether through social media marketing, email newsletters, or some other form of direct communication, if you want your eCommerce firm to thrive. Due to the astounding rate at which eCommerce businesses are expanding, standing out from the crowd demands a well-thought-out strategy and a lot of effort.
By virtually putting client acquisition and retention on autopilot, you may significantly ease your life using E-Commerce marketing automation software for most of your marketing activities.