Hungarian dating app enters foreign market
A Hungarian company bought its way into the Swedish and Norwegian dating app market. The website and app they bought is one of the largest in Norway and Sweden.
A Hungarian company bought Mötesplatsen a premium dating site and app popular in Norway and Sweden. The previous owner sold it after 15 years, writes kreativ.hu. After the purchase, the Hungarian company will be present in 6 countries.
The company also operates a dating site in Hungary. Randivonal and the newly bought Mötesplatsen share one important attribute in common. Unlike fast dating apps and sites, which focus on fast instant communication between members once they match, both Randivonal and Mötesplatsen focus on slow dating. It takes more time and consideration for users to find that special someone, writes portfolio.hu.
The Hungarian company wants to form a European network. To achieve this goal, it is important to buy more platforms. Now the Hungarian company is present in 6 countries and the income will be more than 2.5 billion forints.
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Acquiring Mötesplatsen was indeed a good choice. According to their site, which was launched in 2001, 96% of the members has a positive opinion about the service. Today, Mötesplatsen is one of the Nordic region’s fastest growing dating sites. Finding someone on the website seems easy since there are more than 140,000 active members to choose from both in Sweden and Norway.
The gender ratio is balanced as well. There are 47% women and 53% men on the site. About 90% of Mötesplatsen’s members are over 25 years old. More than half have a university degree.
There is also a VIP membership. The website prides itself on helping members to find love that lasts forever. This corresponds well with the mission statement of the Hungarian dating website. Randivonal is also a platform that helps users to find long-lasting relationships. Registration and profile browsing is free of charge; however, the member has to pay if he wants to exchange messages. The average age is above 35 and the balance between genders seems equal. 40% of people succesfully find their partner on the website.
“We believe that the driving force of both of our companies is very similar, we have been developing our premium dating services along the same lines for more than two decades now. We successfully defend our local market against giant international companies and face the same challenges. I believe that, while we rely on international synergies, our future depends on local markets. We do not plan to merge our platforms, as all of our websites need to reflect on local attributes, stay relevant, keep and build on the cultural differences we can be proud of. I see the future in local and premium services as opposed to global monopolies. ”, kreativ.hu quotes Péter Weiler.
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Source: kreativ.hu, portfolio.hu, motesplatsen.se