Hungary’s favourite legendary snack is back!
Hungary’s legendary biscuit, Pilóta, is back again! After months of shortage, the second favourite biscuit of Hungarians is back on the shelves.
Pilóta biscuit is here again
In October last year, we reported the sad news that the shortage of Pilóta biscuits would most likely last. It did so – until now. At the time, the snack disappeared from the shelves of most shops. The main reason was that the Székesfehérvár plant was facing a shortage of raw and packaging materials.
“The Pilóta biscuit is back in production and available in some shops from today!” Mondelez Hungária told Telex on Friday morning. “The production of the iconic biscuit was restarted at the end of April at the Székesfehérvár factory of Győri Keksz, a Mondelez Group company. Today, the product starts to be delivered to retailers, i.e. to stores. It is planned that the classic Pilóta biscuit will be available again nationwide by the beginning of July,” they said.
In the first round, the classic Pilóta will be back in stores, followed by Pilóta Triple Cocoa (Pilóta tripla kakaós) from July.
Shortage since October 2022
Last October, newspapers started to write about the fact that Pilóta biscuits were not to be found on the shelves. Mondelez stressed at the time that their product was unlikely to be available for months. They later said that the persistent shortage was due to a combination of difficulties in their production capacity and a shortage of raw materials and packaging, which was also affecting the confectionery sector.
More than half a century of Pilóta
The Pilóta biscuit was first produced in the 1960s. According to legend, it was made for the Hungarian airline Malév. In 2021, nearly 5,470,000 pieces were sold. Pilóta was initially produced at the Győri Keksz factory in Győr. However, for 27 years now, it has been produced at the Mondelez factory in Székesfehérvár, Telex reports.
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