Iconic American fast-food restaurant to come to Hungary
The Five Guys, the favourite dining place of former US President Barack Obama, is ready to start its first restaurant in Budapest. However, we do not know yet exactly when.
According to parameter.sk, a Hungarian media outlet in Slovakia, Monterock International received permission to open Five Guys fast food restaurants in Central and Eastern Europe. The agreement concerns five countries in the region. In Austria, they will get the operation of two already functioning restaurants. Furthermore, by 2028, they are going to open new dining places in Austria, the Czech Republic, Poland, Slovakia, and Hungary, the company told the press.
Monterock is to take over two popular Viennese restaurants. The first one is in the district of Graben, close to the Stephansplatz. The second one is in the Millennium City Mall.
The American restaurant may be expensive for us
The bad news is that the prices in the Five Guys are high compared to an average Hungarian salary. A hamburger costs EUR 12, a cheeseburger is EUR 13, while a small fries is EUR 5.5. In Hungary, the average wage was EUR 1,447 in November, but the median is only around EUR 1,000. That is why, for example, a McDonald’s cheeseburger menu (cheeseburger+fries+small drink) costs only about EUR 2.5. Provided Five Guys plans to operate at similar prices to Austria, their restaurants will not be affordable for most Hungarians. Even if the ketchup, mustard, mayonnaise and other sauces are included in that price.
Based on the Monterock, Five Guys is one of the world’s fastest-growing and acknowledged fast-food restaurant chains. They have 1,850 places to eat in North America, Europe, Asia and the Middle East.
The restaurant became world-known after it introduced a system in which guests could assemble their sandwiches and choose from multiple dozens of toppings based on their individual preferences. As a result, you may design and make more than 250 thousand different burgers.
A similar Hungarian initiative is Chef Simon Tóth’s Simon’s Burger.
Operating restaurants is not the only area Monterock International is active in. They invest in property, food and drinks, as well.
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