Special LEGO Mercedes cars placed at Budapest’s Fashion Street – PHOTOS, VIDEO
“From beautiful copper fronts to world-famous brands and the best views of Budapest, you can find everything on Fashion Street”, the introduction on the street’s website reads. On 6 December, a new attraction arrived on the street with some unique LEGO Mercedes cars and a Mercedes-Benz G class. Check out some photos and a video about the exhibition below!
Exceptional LEGO tram in Budapest’s heart
We wrote about the magical life-sized LEGO tram of the Deák Ferenc Square in THIS article before. The LEGO tram was built with nearly 1.8 million colourful bricks, an extraordinary masterpiece of fusion of creativity, playfulness, and engineering that’s lighting up the Hungarian capital. It not only represents Budapest’s rich tram traditions but also the everyday magic that LEGO products can give us.
The LEGO tram is also exceptional because there is no other Lego block building in the world that is this big and even moves. The life-size Lego vehicles we know so far have been made using Lego Technic flexible elements. This tram, on the other hand, is built using only classic Lego blocks, which is a particular challenge when it comes to moving it. You may check out some photos and more details about the magical structure displayed on the Deák Ferenc Square available for everyone to visit in THIS article.
Fashion Street connects Vörösmarty Christmas market with the LEGO tram
The Fashion Street of Budapest connects Deák Ferenc Square with one of Budapest’s most beautiful Christmas markets on Vörösmarty Square. When you walk on the street, window-shopping in some leading fashion brands, you should not miss a new spectacle born from the cooperation of Mercedes and LEGO.
Brick Galaxy, one of the oldest Hungarian LEGO fan groups, created an installation there and inaugurated it on 6 December with the help of Zoltán Szujó and Santa Claus. Santa arrives in Hungary on 6 December, bringing mostly candies to kids. On 24 December, Baby Jesus brings presents for children in Hungary.
Unique LEGO Mercedes cars on Fashion Street
As KreatÃv Online points out, there is a Mercedes-Benz model under a glass trellis, which you can compare to a realistic LEGO twin built by the group. On the car’s bonnet, there is also a LEGO® Technicâ„¢ Mercedes-Benz G 500 PROFESSIONAL Line model.
Péter Oláh, the marketing director of LEGO Hungária Ltd, told KreatÃv Online that the exhibition not only celebrates the encounter of two great brands but also shows the unlimited power and infinite creativity of LEGO bricks. He added that trustworthiness and quality were crucial characteristics of LEGO and Mercedes alike.
The Human Telex Advertising & Event team highlighted that they installed the glass trellis on Budapest’s Fashion Street for the third time. They added it was fantastic to see that the idea could take shape and was realised in such a short time.
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