Logan Paul’s popular energy drink bursts onto the Hungarian market

Prime, the energy drink Logan Paul and KSI created, has conquered the world. Now, the next destination is Hungary. Prime has been available in certain special shops in the country, but now it will be added to the offer of some supermarkets and drugstores. Naturally, the price is expected to be more favourable in the supermarkets than in the smaller shops.

Logan Paul and KSI team up

Over the years, Logan Paul has gathered a fair amount of following. Logan Paul’s fame stems from his multifaceted career as a content creator, actor, social media influencer, and occasional athlete, coupled with his ability to generate attention positively and negatively. He had his fair share of controversies over the years, including sharing insensitive content on his YouTube channel. Logan Paul and his constant controversies have garnered significant media attention and shaped public perception of him. What could be a better idea than creating his product while endlessly being the show in town?

Logan Paul teamed up with KSI, a fellow YouTube icon. The two of them have 40 million followers on various social media platforms which means that whatever they do, they have an audience. The duo brought the Prime energy drink to life in 2022 in collaboration with Congo Brands. As expected, there was a huge hype about the energy drink in the USA. After this great success, Prime has set to conquer the international market.

Prime in Hungary

As Pénzcentrum has reported, last year, the hype around the energy drink was enormous. However, it was rather hard to acquire it in Hungary. As only a few shops and online stores were selling it, the price was sky-high. One bottle of Prime was priced between HUF 6000 (EUR 15.3) and HUF 8000 (EUR 20.4) last May. As time passed, the price fell to around HUF 3000 (EUR 7.6) in most special shops and online. Now, Prime is already on the shelves of the Hungarian Müller stores for the low price of HUF 1495 (EUR 3.8). For comparison, the same drink costs around EUR 3.49 in neighbouring Austria.

What does the future hold for Prime in Hungary? While the hype surrounding the iconic beverage seems to disappear, another supermarket chain joins in the distribution of the energy drink. Pénzcentrum has been informed that the drinks will soon be available in all Spar and Interspar stores. However, the pricing of this product remains a mystery for now.

The pricing’s international tendency

A South African article has documented the substantial price drop of Logan Paul’s Prime, which is similar to the tendency witnessed in the Hungarian market. Prime first arrived in South Africa in April 2023. Only a few shops were selling it, thus the prices were high. In some cases, the price for one 500ml Prime was about EUR 38.2, which is quite unbelievable. What is even more mind-blowing is that this February, the very same drink only cost around EUR 1 in South Africa.

Risks of energy drinks

As always, we should keep in mind the undeniable risks of energy drinks. Prime does not contain any sugar, but it does contain 200mg of caffeine. A cup of coffee contains roughly the same amount of caffeine as this 500ml energy drink. The caffeine itself is not the core of the health concerns. The danger lies in the fact that energy drinks in general are sweet and very easily consumed at a fast pace. When drinking energy drinks, we should always keep in mind the recommended amount of caffeine.

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