New international retail chain comes to Hungary!

International fashion retail chain Primark has announced the opening of its first store in Hungary. The first Primark will be located in the Arena Mall in Budapest.

Hungary’s first Primark is expected to open this financial year: between 16 September 2023 and 15 September 2024, 24.hu reports. Hungary becomes the sixth country in Central and Eastern Europe and the seventeenth country worldwide to have a Primark store. The fashion retail chain currently operates 416 stores in 15 countries across continental Europe and the United States.

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Primark to come to Hungary

Associated British Foods plans to open 17 new Primark stores this year, including in Hungary and Slovakia, and seven in the United States, Telex writes. Maciej Podwojski, Sales Manager for Primark in Central and Eastern Europe, said:

“We are delighted to announce that we are entering our 17th market, in line with our ambitious expansion plans. The Arena Mall is the perfect place for shoppers in Hungary to experience Primark’s unique store concept, affordable, stunning fashion and essentials. The reception of our new stores in the Central and Eastern European region has been excellent and we are confident that our Hungarian customers will love our range.”

Erna Balla, Head of Operations for NEPI Rockcastle (owner of Arena Mall) in Hungary, added: “We are very much looking forward to welcoming Primark to Arena Mall and are delighted that they have chosen us to launch their store. Primark will be an attractive part of Arena’s fashion offering.”

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Source: 24.hu, telex.hu