The importance of efficient logistics for Hungary’s growing business community

Sponsored content

Hungary’s logistics industry is experiencing dynamic growth. Thanks to its central location, the country is an important hub for the movement of goods in Europe. According to the International Transport Forum (ITF), the logistics sector in Hungary grew by an average of 6% per year between 2018 and 2023. The e-commerce sector in particular is driving this development, with an annual growth rate of 12%. Efficient logistics is an important factor for success.

Automation and AI: How Hungary is revolutionising its logistics industry

Technological solutions are driving efficiency in the Hungarian logistics industry. The use of robotics and artificial intelligence (AI) in warehouses is significantly accelerating workflows. According to a study by the Fraunhofer Institute for Material Flow and Logistics, automation can increase productivity by up to 30%. In Hungary, companies are investing in automated systems to reduce costs and increase accuracy. These developments are strengthening the country’s position as a logistics hub.

As AI technology advances, Hungarian companies are quickly adapting to these changes, making AI an indispensable part of their business strategies. Over 50% of companies in Hungary have started to integrate AI tools to streamline their operations and increase productivity.

Practice shows that it works

A practical example of technological innovation in logistics is 4×6 thermal labels. These labels enable clear labelling and make it easier to track shipments. Businesses benefit from their durability and efficiency, especially when dealing with large shipping volumes. 

The use of AI-powered tools is revolutionising the way businesses operate in various industries in Hungary. For example, natural language processing (NLP) tools are being used to improve customer service, while predictive analytics is helping to inform decision-making. Organisations such as OTP Bank have implemented AI-powered chatbots to handle customer queries, reducing response times and improving customer satisfaction.

Sustainable logistics: Hungary’s path to greener transport solutions

The logistics industry is facing the challenge of becoming more environmentally friendly. Sustainable practices such as CO₂-neutral transport or the use of electric vehicles are gaining in importance. According to a study by McKinsey, 85% of consumers expect environmentally friendly delivery options. Companies are turning to innovative solutions such as zero-emission trucks to meet these expectations. 

Green logistics as a competitive advantage 

In Hungary, companies are increasingly investing in sustainable technologies. The introduction of electric trucks by the Hungarian Post Office is one example. The Hungarian Post Office has purchased 40 electric vehicles, including 20 Mercedes-Benz eVito and 20 Mercedes-Benz eSprinter trucks, with a range of over 130 km per charge. 

In addition, the Hungarian government is planning to build the Adria Port multi-purpose terminal in the port of Trieste to make freight transport more efficient and environmentally friendly. These infrastructure investments support the shift of freight transport to more environmentally friendly means of transport such as rail and strengthen Hungary’s role as a logistics hub in South-Eastern Europe.

Hungary’s strategic position as a logistics centre in Europe

Hungary’s central location in Europe offers immense advantages for the logistics industry. The country connects Western Europe with the markets of Eastern Europe and Asia. According to trade.gov, the Hungarian logistics market is growing continuously, with an annual growth rate of around 6% between 2021 and 2025. This development makes Hungary one of the most promising locations for international logistics. 

The Hungarian government is investing heavily in infrastructure projects to further increase competitiveness. One example is the expansion of Budapest Airport to include a third terminal, which is scheduled for completion by 2032. With a budget of around 2 billion euros, the project will make the airport one of the largest air cargo hubs in Europe. 

Regional centres are driving growth 

In addition to Budapest, cities such as Győr and Debrecen are developing into important logistics centres. These regions attract investment and relieve the pressure on the capital city. Győr is a particularly important location due to its proximity to the Austrian border and the presence of large companies such as Audi. Debrecen benefits from investments in modern logistics parks and an airport with growing capacity.

Disclaimer: the author(s) of the sponsored article(s) are solely responsible for any opinions expressed or offers made. These opinions do not necessarily reflect the official position of Daily News Hungary, and the editorial staff cannot be held responsible for their veracity.