These are the cheapest supermarkets in Hungary! – Fresh ranking
A freshly published survey revealed which supermarkets have the lowest prices, according to Hungarian customers. Let’s see which chains offer the best savings on shopping in Hungary.
Food prices in Hungary have risen significantly in recent years. With the food price cap that came into force on 1st February, fierce price competition between supermarket chains is about to begin in the upcoming months. Thus, Pulzus Research has conducted a recent survey asking Hungarian shoppers to find out which chains are currently offering the best prices in Hungary. Within the framework of the research, 1,000 people were asked, and the responses are representative of the Hungarian adult population.
According to Hungarian customers , the most wallet-friendly chains are Lidl, Penny and Aldi.
The top-ranked Lidl was an absolute winner, with 32% of respondents saying it is the chain offering the best prices in Hungary. Penny came in second with 20%. The third discount chain, Aldi, lagged behind, but still made it onto the podium with 11%.
Based on the ranking, the Top3 is followed by Auchan, Tesco and Spar chains with 5-5-5%. While the majority of Hungarian chains are the least cheap according to shoppers, only 1% of the respondents voted for CBA, Coop and Reál. 17% of respondents marked the category “I don’t know”.
The latest survey shows that both men and women think Lidl has the lowest prices in Hungary.
Lidl’s dominance was most visible among those living in the county’s capital, while Penny’s was just behind in rural towns – reported by the Hungarian news portal Napi.hu.
The age distribution shows that Penny achieved a high score of 25% among 40-59-year-olds, which is still far behind Lidl’s 33%. Besides Lidl and Penny, respondents aged 18-39 years chose Auchan as the third cheapest chain in Hungary, followed by Aldi in the fourth place.
It is also important to mention that Lidl Hungary has introduced a quantitative restriction on food products subject to the price cap from 1st February. According to the supermarket chain, maximising the amount of products that can be bought at one time is in the company’s interest to ensure a continuous supply of products, avoiding the possibility of other retailers buying them. The maximum quantity that can be purchased is 10-10 kilograms for granulated sugar and wheat flour, 12 litres for milk with 2.8% fat content and 10 litres for sunflower oil.
Besides Lidl, Spar Hungary and Auchan also introduced a quantity restriction from 1st February. Companies belonging to the CBA network can decide for themselves whether or not to introduce a quantitative restriction on products with official prices. Tesco limits the normal household quantity to 5-12 items, depending on the product. Aldi Hungary said that it is currently examining the possibility of introducing a quantitative restriction for products – reported by Pénzcentrum.
Read alsoFood price cap will remain in effect for 3 months but can be extended
Source: napi.hu, penzcentrum.hu
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3 Comments
What is this obsession that the DNH has with ‘rankings’. In any case, this was not a proper price survey. The normal method is for a market research or survey company to do a like for like basket of goods price comparison. Asking shoppers what they think regarding prices is totally unscientific since there are too many variables. People don’t all buy the same things, there is an in-built bias caused by the proximity of stores, promotions etc etc. In other words, this survey is a snapshot of opinion but is meaningless as a comparator. Then DNH adds insult to injury by attempting to present this wholly unscientific opinion poll as a ‘ranking’. It is this nonsense which is truly rank.
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