Hungarian baker couple winning awards in England – Their creations featured by the BBC: the M’s Bakery story
Twelve years ago, Márti Nagy and István Nádházi packed up their lives in Hungary and moved to England, ready for a fresh start and bigger opportunities. Back in Hungary, Márti held senior roles at Auchan, and István worked at Tesco, but both felt limited by the lack of upward mobility in their careers. After they moved to England, István landed a position at a large bakery, while Márti joined a cupcake department, where she quickly got a crash course in the English baking industry.
The couple chose Bournemouth, a charming coastal town with a peaceful, natural lifestyle and room to grow. Márti started selling her pastries at local markets, where they quickly gained popularity for their distinctive flavours and quality.
The positive feedback and growing customer base inspired them to take the next step: opening their own bakery, M’s Bakery. They found that England’s supportive environment for small businesses made it easier to get off the ground, with access to startup grants and low-interest loans that helped them bring their vision to life. The people of Bournemouth welcomed them warmly, creating a strong foundation for M’s Bakery to flourish.
M’s Bakery’s success
According to an interview that the couple gave to Szeretlek Magyarország, M’s Bakery’s success is all about quality, passion, and a constant drive for improvement. Márti and István make sure each French and Italian pastry, as well as Hungarian classics, meets top standards. They have dedicated years of hard work, showing up for their customers every day, and building a loyal community around their brand.
M’s Bakery’s team includes 13 Hungarian employees, a choice that’s helped the bakery thrive. Márti and István appreciate the shared work ethic and commitment that a Hungarian team brings, and they have found that this shared mindset is key for smooth teamwork. While they have hired international staff in the past, the Hungarian team has been the most effective fit due to similar work habits and values.
Always experimenting, M’s Bakery’s innovative products have won several prestigious UK baking awards. Their French bread won their first grand prize, and unique filled croissants like raspberry-chocolate earned them recognition across the industry, even landing them on the BBC. Thanks to these awards and media features, M’s Bakery has become a local favourite and a Bournemouth staple.
A new home: Bournemouth
For Márti and István, Bournemouth has become home. With its seaside charm, slower pace, and a strong sense of community, the town provides the perfect setting for them to live and grow their business. They are also looking forward to hosting workshops and launching new educational programmes to share their skills and inspire future bakers.
Márti and István are passionate about introducing Hungarian flavours to England. They offer nostalgic treats like cocoa swirls, cottage cheese puffs, and seasonal Hungarian cakes, giving the local Hungarian community a taste of home. By thriving abroad, they hope to show other Hungarians that it is possible to succeed and make a meaningful life in a new country.
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