Official: Hungarian film strives to get to larger audiences
Hungarian producers want to reach larger-than-ever audiences through ambitious international co-productions, the government commissioner for developing Hungary’s motion picture industry said in an interview posted on www.screendaily.com film industry website on Friday.
Csaba Káel welcomed that in the year that marks the 120th anniversary of the Hungarian film industry four films will be featured at the Cannes international film festival. The titles include Ildikó Enyedi’s new feature film entitled The Story of my Wife competing for the Golden Palm top award, Oliver Rudolf’ FONICA M-120, Kornel Mundruczo’s Evolution and Marta Meszaros’s Diary for my Children.
The commissioner noted that Hungary’s first ever film, The Dance, premiered in 1901, and the country later turned out renowned filmmakers including William Fox, Adolph Zukor, Michael Curtiz and Alexander Korda.
“Now Hungary, one of Europe’s biggest production service hubs,
is aiming to grow the international profile of the local industry through new co-production and distribution strategies,” he said.
“If we are making a Hungarian film, the local market is 10 million. But if we are making a co-production with multiple European partners, we can
potentially access more than 100 million people,”
Káel said, adding that although Hungary is a small country, “if we find good subjects we can open up the world to our stories”.
Káel, who is also chairman of the National Film Institute (NFI), said that in 2020, NFI had supported film, television and streaming productions with 51 million dollars and the country offers a 30 percent rebate based on the local spending of all film and TV projects. International producers can apply for grants via their Hungarian partner, he said. “The rebate is popular with high-budget footloose international productions that visit for the locations and the facilities, most recently Warner Bros and Legendary Pictures’ Dune,” he added.
“We have a rich tradition in filmmaking and have already had a few golden ages.
We want the business to grow and continue that tradition,” Káel said. “Central Europe and Hungary is one of the most interesting parts of the world. We want to show the world our life now. If we are making co-productions, it’s a good way to open up distribution for our movies,” he told the portal.
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Source: MTI