The Hungarian Tourism Agency has launched an international campaign to encourage people to visit and explore the Hungarian capital. The new image film was introduced as the continuation of the Budapest − Spice of Europe campaign series. With its unique approach and youthful atmosphere, the video shows that Budapest offers a new discovery 365 days of the year.
The beautiful spring, summer, autumn, and winter scenes provide a glimpse into the diverse experiences, adventures, and colours of the city of the Danube.
Budapest is an easily accessible European destination that is worth returning to because it is full of unique experiences all year round.
The first three films of the Spice of Europe campaign series have already shown the Hungarian capital’s stunning sights, cultural and artistic diversity, and high-quality services. The current campaign targets young people, adventure-seeking families, and cultural travellers. The Hungarian Tourism Agency plans to promote Budapest in Austria, Germany, France, Poland, the Czech Republic, Slovakia, Serbia, and Israel, but the range of target countries may be expanded later, Hirado reported.
Budapest 365 evokes the atmosphere of the Hungarian capital through its unique visual world and youthful energy. It features iconic locations, such as the Széchenyi Chain Bridge, the Liberty Bridge, the Széchenyi Bath, the Nyugati Railway station, and the ice rink in Városliget.
The film presents Budapest from multiple points of view, allowing the audience to see this amazing city through the eyes of artists, athletes, and everyday people.
A Rubik’s Cube World Champion, swimming legend Katinka Hosszú, and famous chef Tamás Széll also appear in the new image film alongside painters, dancers, sculptors, barbers, and tattoo artists.
The Budapest − Spice of Europe campaign was introduced parallel with the border openings, and its most important goal is to restart one of the most successful sectors of the Hungarian economy, tourism. A previous initiative to vitalise domestic travel was launched on June 1, and it was followed by a campaign focusing on the wonders of Budapest.