13 secrets of success of the global tattoo studio network VEAN TATTOO

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Over the course of 13 years, VEAN TATTOO has transformed from a small company into an international leader in the tattoo industry. Today, it’s not just a place where tattoos are done – it’s an entire world of self-expression and art. How did they achieve such success? What are the secrets behind this company? To celebrate its thirteenth anniversary, the company is sharing 13 secrets that led to its success and helped maintain its leadership position.

1. A dose of risk and following an inner voice

Igor Ganzha, before founding VEAN TATTOO, was a successful sailor and had nothing to do with the tattoo industry. But one conversation changed everything: a friend showed his tattoo and complained about the difficulties in finding a good tattoo artist. This became the starting point. Ganzha saw in this problem a huge potential and a free field for implementation. The adventurous step was the beginning of a path that led to the creation of a network of studios now known throughout the world.

2. People – the driving force of the business process

The VEAN team is not just a group of professionals but true enthusiasts who love what they do. Every employee puts their heart and soul into their work, which is reflected in the high quality of services provided. People are one of the main assets that enable the growth and scaling of any business.

3. Investment in research and development

The company actively invests in research and development. Implementing innovative technologies allows them to remain competitive in the global market and offer clients advanced solutions in the field of tattoo services. 

4. Training as the foundation for growth

One of the key elements of the company’s strategy has been the creation of its own tattoo school. Every year, hundreds of students undergo training, but only the top 10-15% are selected to join the team after a strict selection process. This approach allows the company to not only maintain a high level of professionalism but also ensure continuous growth by attracting talented specialists. It significantly contributes to the tattoo industry by bringing in fresh talent.

5. A constant strive for perfection

The desire for continuous development and improvement is at the core of the company’s philosophy. Every studio, every artist, every tattoo is the result of continuous work on yourself and your technique.

6. Setting their own quality standards

The company didn’t just follow existing standards but started setting its own. The rapid growth of VEAN allowed the team to not only improve internal processes but also establish high-quality standards. These standards are now used not only within the network but also influence the entire tattoo industry.