Popular Swedish outdoor equipment chain Fjällräven opened 1st store in Budapest! – PHOTO GALLERY

Fjällräven, a Swedish brand specialising in outdoor equipment, primarily clothing and luggage, has opened its first store in Budapest. As one of the global leaders in this sector, Fjällräven already operates 14 stores across Europe. Although its products have been available online to Hungarian customers since 2010, the good news is that the first physical shop of the Swedish outdoor equipment chain opened in Budapest on Thursday.

New Fjällräven store in MOM Park

‘Fjällräven’ means Arctic fox in Swedish, which is why the newly opened store is named Arctic Fox Budapest (Sarki Róka Budapest). You can visit their official Facebook page HERE. Founded in 1960, Fjällräven stores can be found in 14 European countries, offering a wide range of outdoor equipment, including backpacks, jackets, trousers, tents, and more.

How to spot Fjällräven products? The Arctic Fox logo, often found on the left sleeve of their tops and outerwear, is a hallmark of Fjällräven products. The logo is either presented as an outline of the fox or in a shield-like design. Additionally, most Fjällräven items feature a small Swedish flag, typically sewn onto a seam.

In Hungary, the brand has been present since 2010 with a shop in Érd and an online marketplace, which you can explore HERE. To enhance their presence in the Hungarian market, the company decided to open its first store in the Hungarian capital on 15th August. The new shop is located on the first floor of Buda’s popular shopping mall, MOM Park.