Incredibly successful international clothes marketplace comes to Hungary!

The Romanian start-up began its operation in March 2023 and has reached EUR 3.2 million in traffic since then. More than 2,000 clothes shops joined them from Romania, Bulgaria and Greece. The international clothes marketplace is now ready to conquer Hungary!

B2B international clothes marketplace comes to Hungary

According to origo.hu, Unfrosen offers more than 100,000 quality clothes products for purchaser boutiques. It is a B2B online platform which helps small clothes chops acquire quality products from even leading trademarks.

Joining them is favourable for boutiques because it makes it possible to order products of high demand for a lower price. That is because the online platform allows access to previous collections. As a result, it reduces clothes waste, which is a global problem. According to estimates, 40% of the clothes remain in the stores because of the continuous overproduction. That means the fashion industry is the world’s 4th biggest polluter.

The EU banned the destruction of unsold clothes in end-2023. Thus, the Romanian start-up fills a market gap, helping clothes shops and customers buy cheap quality clothes that would otherwise become waste.

Photo: FB/Unfrosen

Romanian start-up may revolutionise clothes purchases in Hungary

Among the purchasers in partnership with Unfrosen, we can find three of the ten biggest European clothes trade companies. Moreover, 5 of the world’s top 50 fashion trademarks are among their partners.

In Hungary, there are more than 200 boutiques among its purchasers. That number is expected to increase to 500-1,000 in the next 12 months. Boutiques partnering with them will have a wider choice of quality clothes. Therefore, they might become more competitive in the market.

Photo: FB/Unfrosen

85% of the registered Hungarian clothes shops have a physical shop in the country. The remaining 15% purchase clothes online.

Purchase orders can be submitted online, and the products arrive directly from the stores.

Read also:

• Bridgerton star Nicola Coughlan shined in Hungarian Nanushka dress – photos and more in THIS article
• Is it worth shopping at the Hungarian Primark?