5 best church marketing strategies for all churches
It is no secret that every single business, organization, and nonprofit has taken a hit during this pandemic. Even churches have seen a sharp decline in the number of congregations. It is hard to attract new members or even retain old ones. However, we live in the internet age and it is now possible to attract people from anywhere and everywhere. A lot of churches cannot devote a majority of their budget towards church marketing and hence have to try innovative methods.Â
Smaller budgets are not necessarily bad as churches can still utilize very powerful tools such as online marketing. There are countless ways to strategize and gather followers for your church. However, today we are only going on five ways that can accrue the maximum number of followers. The key area of focus is engagement and there are no better resources than the internet that does this.Â
5 great church marketing strategiesÂ
These strategies are perhaps some of the smartest ways to attract followers and increase the size of your congregation. They are also relatively inexpensive and will not cost you a lot of money like traditional forms of marketing.Â
Using social media to reach outÂ
One of the key age groups for any church is the elderly. Today a lot of young people are living their lives and expressing themselves on social media, however, the elderly are not far behind. A lot of old people have become familiar with the usage of social media sites such as Facebook.Â
One of the best ways to approach people to start attending the church is on Facebook. Facebook is also a great way to connect to existing church members. By regularly posting messages, updates, and relevant information about the community, churches can provide great value. The community on Facebook is perfect for churches that are looking to establish themselves. You can create events, direct traffic from Facebook to your website, and engage in group chats. You can also reshare blogs from your website onto Facebook. Every church marketing strategy should contain an element that uses the power of Facebook.  Â
Build a websiteÂ
A website is a focal point for any and every business and organization. It is the place from where a brand’s online presence gets established. This is true for all forms of organizations, including churches. A website is a place where prospective members can see what the church represents and the value it provides to the community. They carefully review a website and then decide whether the church is a good fit for them or not.Â
If you do not know what your church website should contain, here are some pointers:Â
- A homepage that welcomes visitors
- A page that tells the visitor what the church does for the communityÂ
- An easy-to-read calendar so that visitors will be aware of any events happening in the church
- A team page to showcase the members of the church and those who work behind the scenes to increase the social standing of the church.Â
- A dedicated section for blogsÂ
- A page that displays the necessary contacts, addresses, and information.Â
Use SEO to boost rankingsÂ
Now that you know your church needs a website and a social media presence, the next facet is to optimize it for search engines. This process called SEO is a way to include keywords in text and content on your website and social media for better reach. Incorporate these keywords that are related to your church such as missions, mass, services, youth groups, etc. By using SEO for your website you will be able to boost the ranking of your church’s website and social media. This will help drive new visitors to your website.Â
The best part about SEO is that you do not have to invest in a lot of resources. Google itself has a keyword planning tool that helps you gather the right keywords and helps you decide on which ones make the most sense for your church. Once you put them in your articles and website, just sit back and relax.Â
NewslettersÂ
Marketing efforts are a continuous process. You should not stop marketing your church.
You do not know how long your members will continue to be a part of your congregation. One of the best ways to retain churchgoers is by distributing newsletters. A newsletter contains information about the church’s latest efforts, missions, events, and undertakings.Â
A newsletter is a good way to keep the people engaged, publish stories, and keep the congregation engaged. While you can keep it mostly about the church and its work, you can also lighten it up by adding quizzes, trivia, and crosswords. This form of marketing is also great at retaining the older members of your church that are used to newspapers and magazines.Â
Market beyond Sunday serviceÂ
While Sunday services form the crux of any church, you need to broaden your horizons if you wish to attract new members, keep old ones, and grow the stature of your church. So as a church it is important to host events that are outside the realm of just Sunday service. By hosting small community events throughout the year you are doing a great service of bringing people together.Â
You can also run bigger events around days of celebration, but the key here is to host events that give the church an approachable image. You want everyone in the community to feel welcome, irrespective of whether they go to the church or not. Hosting events and marketing the church’s efforts beyond Sunday service will attract new members over time.Â
ConclusionÂ
We believe that these five strategies are the best ways to acquire new followers and even retain old ones. Each church has its method of doing things and can add its touch to these strategies. The key here is that these strategies can harness the power of the internet and use it to gather new followers, especially in a time when people need faith.Â
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2 Comments
The Holy Roman Catholic Church of Hungary – is the LARGEST – titled land owners in Hungary.
Cardinal Peter Erdo – from his Palatial Palace in Esztergom – needs to – Sell Off – numbers of Vacant property’s – vast numbers of vacant property’s – no longer used through lack of Clergy, Religious Orders, and “other” vacant Monasteries – Convents & Presbytery’s – not HELPED – by the continuation in numbers of Hungarians – those – no longer practicing there Faith – that has deminished to just 8% – of the 43% – of Hungary’s – population 9.6 million – that are Baptized Roman Catholics – citizens and living in Hungary.
Plenty & increasing empty PEWS / Seats – in the Roman Catholic Churches of Hungary.
Cardinal Erdo – has NOT grown – since his appointment – in 2003 – the Holy Roman Catholic Church – Baptized & Practicing numbers of the Roman Catholic Faith in Hungary – 18 years in the Chair.
Cardinal Peter Erdo – has seen it Shrink, Fragmnt, Divide & separate – continue to DIMINISH – in Number – participation, the practicing of Hungarians in there Roman Catholic Faith.
Cardinal Peter Erdo – what is your Problem – in not bringing – to Hungary – New Life – Life & Hope, driven through Faith, Trust & Belief and our Love – in the Un-Conditional Love, his Mercy & Forgiveness – of Christ Jesus – that he has, in Abundance – for Each & Evertyone of US ???
Cardinal Peter Erdo – remains “Rooted” in the Holy Roman Catholic Church of Rome – Ideas & Philosophys – that are pre Vatican 11 – pre 1962.
Saint Pope John XX111 – remember – Words of Wisdom – gave ALL – WHY – he called Vatican 11 ???
Answer :
“Time to Open the Windows,
and Let in some New & Fresh Air.”
Cardinal Peter Erdo – 21st century – your Church – my Church is in – and we are “Children of God” born (2) years in age apart – that I have embraced post Vatican 11 – gone with the changes – BUT you Peter – like back in Rome in student days – the very muchly Conservative one ///
Pope Francis – it must not be FORGOTTEN – has stated & EXPECTS – his Cardinal(s) – Peter Erdo of Hungary- to be OBEDIENT & follow through – his Words of Wisdom :
“That a Poorer Church,
is a Holier Church.”
Cardinal Peter Erdo of Hungary – what will your LEGACY – be to the Holy Roman Catholic Church of Hungary ???
My parish is on a major tram route that crosses the Duna from Buda to Pest and vica versa.
Four months back wrote to my Bishop, and requested permission to open the doors of the church from 5pm to 6.30 pm Tuesday to Friday in what I explained – a Citizens, Community and All – time to share socially – for what ever reason – they wished and possible needed – in speaking and sharing time with others.
We provide – tea & coffee – free wine & beer, soft drinks, refreshments cake & biscuits – but of greater importance- the Opportunity to chat sociably – without religious impairment – dominance to the House of God – opening its Doors.
We encourage and pray that you just be YOU.
John 13 : 34 – “Love one another as I have Loved YOU.”
The area of the church we set this meeting place, stalls/pews moved away giving space to ALL – greet & meet and enjoy the fellowship – friendship of each other – in the House of God.
It is FORGOTTEN, that going back in time BC and in the time othat Christ Jesus – lived, moved around and amongst US – the 37 years he lived in human form on Earth – same number of miracles (37) thirty seven, that Christ Jesus performed – living a human life on Earth.
Christ Jesus had a Mission on Earth – to Unite God and People (Romans 5:1) – and he did that – by performing Miracles.
Synagogue’s and Churches – in BC time and throughout the greater part of the world up untill the 18th century – in modern time – Synagogue’s & Churches – had expanding usage, other than for people to Pray or Celebrate there Faith.
Christ Jesus – he had a “little” disagreement in a Synagogue – that was open in and amongst the number of worshippers possible “others” – that he meet – in the Synagogue on the day of his Human behaviour indifferance – that Biblically – we known – RIGHTFULLY – was his Reason(s).
The building & construction of a Church – Cathedrals – Basilicas – Chapels – all forms of places – people went to worship – Christ Jesus, going back in time, to the 18th century – through the VAST numbers of Humans who could neither Read nor Write – the paintings that ADORNED – these Houses of God – they Told Stories.
The vastness of worshipers – unable to read nor write – No Literacy other than oral language communication – the paintings in-side the House’s of God – told and educated them – in Stories.
Michelangelo’s – painting of the Sistine Chapel, in the Apostolic Palace, in the Vatican City – what a Story Book it is.
The opening of the doors of the our church – the Piety – includes the Charity & Goodwill and Human Fellowship – that should be at ALL times be observed in a place of the House of God.
Pope Francis – his Pontificate is focused on – a – POORER Church and a Church that is Evagelical.
My fellow Priests – Bishops & Cardinals – all in Religious Life – want to get away and from behind desks – grow in there Pastoral Ministry’s – spread the Good News – get out and amongst – PEOPLE – lifeto-day in the 21st century break-down walls and barriers – that because we wear Cassaks / Soutane or collars around our necks – we are differant, still – may I say Feared.
Christ Jesus – walked lived amongst us.
Christ Jesus – his earthly life – was a Very Simple Life – no “bells & whistles” – SIMPLE.
The Holy Roman Universal Catholic Church – the “aged institution” we are – needs greater input and acceptance from Cardinals & Bishops – greater attention to Obedience to The Holy Father – Pope Francis and RAISE there Images – get out of there Palaces – Cardinal Peter Erdo, of Hungary an example, and get Pastoral – get Evagelical and OPEN – the DOORS – big welcome Signs on them, the Doors of Churches to ALL.
The stiffness and coldness of a Church – needs AWAKENING.
We still remain pre Vatican 11 – in our Thinking of the usage of The House of God.
Speak – to-gether in his House – make nose – share laughter, fun, sadness – all the components of modern 21st century – LIFE.
Speak to him – in Prayer – in quite reflective time – in Gods House.
“Be not Affraid” – Hosea – make a noise in the Hose of the Lord – for he is ALIVE with us – knowa all our thoughts our words intentions – the deeds we do each other – and LOVES to Share with Us – which includes – the way and sharing we use our Churchs.
Piety – first but Christ Jesus – not a PROBLEM to him, to use the Church – in his command to us :
“Love one another as I have Loved you.”
The Holy Roman Catholic Church – Cardinal Peter Erdo, of Hungary – you don’t move with the times of the 21st century – like what we are doing with “touching” and “moving” appreciation in our Parish – this stiffness & coldness that comes out of the Hierachy of the Holy Roman Catholic Church of Hungary and the wider Global World – will continue to see the decline in numbers in Hungary and Europe and Britain – the World – of those who go in through the Doors of Catholic Church’s – to practice there FAITH.